Digipak Analysis of 3 adverts and 3 digipaks

1. Digipak Analysis
Amy Tompkins

2. The font used on the title for the album cover, is a bold
and clear title. This can attract the consumer’s eye from a
distance, and make them intrigued to the product. The
title also includes everything you need to know about the
album. That it is the ‘1st Annual Smoothie Award
Winners’ including best selling smooth jazz artists in
2003. All the text of the album is in a centre shot which
draws the consumer eye closer to the product.
The front cover is particularly interesting , as there isn't
any jazz artists shown on the front of the cover, so it
gives the consumer no indication on who is on the
album, until they read the track lists inside. However it
does show the different instruments that maybe included
in the songs.
The bright colours on the digipak
could suggest a happy nature to the
album, as all the colours are bright,
connoting happiness. The happiness
in the album could possibly mean
the lyrics to some of the songs have
happy subject meanings.
The colour of the album
has a light and dark pink on
the front, and onto the CD
it is a dark purple. It has not
followed the colouring onto
the disk, but it has followed
the background picture of
someone performing an
instrument. It has also
followed the similar text
font, it isn't as bold and big
as the album cover but it
keeps the same font.
The colouring follows from the
album cover onto the inside of the
disk holders, it has the same yellow,
dark pink and blue colour.

3. The font used on this digipak is interesting, as it doesn’t
traditionally go for the bold and stand out band name
title. It doesn’t also go for the middle centred title. It is
going for a more light title, the writing on album may be
a way to show the band/artist as the writing carries on
throughout the digipak.
The band’s name is also off centre, which may not appeal
the consumers eye straight away, unless they were
looking for exactly this. The title of the album is also
smaller than the band’s name so you have to be more
interested in the band to pick up the album.
The colour scheme on the digipak is very specific, it sticks to
the red and white scheme, which is probably what the
band/artist stick to.
The colour red continues from
the cover onto the CD. The
logo also continues from the
front cover.
The colour scheme of the carries on to the
back of the of the album.
The colour scheme continues, but this time it adds a
picture of a pair of hands holding red paint/blood,
this could mean that the album maybe a sad album
or a romantic album based on the colouring.
Unlike the title , the songs on the back
cover are faint, are unlikely to be seen
from a distance, this would make the
consumer go closer to pick up the album.

4. The back cover of the digipak
shows the songs included in
the album are in bold and
the songs stand out more.
This can possibly make the
customer more interested in
the album. The white writing
makes also makes the songs
stand out more, the black and
white writing go nicely
together on the orangey red background.
The CD in the digipak doesn’t
continue the colouring from the
front cover, this follows the idea of
roses and romance, this indicates
the album could be able romance
and a love album, basing all the
colours together this could be songs
about love but sad love songs.
However the white and red contrast
indicates the innocence
representation.
The background of the cover can also indicate love and
and/or happiness, but the dark writing can look like
the songs maybe sad or about something that is sad.
This shows you very
clearly who the artist
is of the album, when
people are looking for
the album it helps the
customers pick it up
straight away.
The album cover goes with the genre of Indie, the
studio shoot with the green screen background, if this
is a outside shoot, this fits in mostly with the indie pop
genre.
The album has stuck to the middle
third of the album this helps the artist
stands out more, however the album
title is small and not so well seen.
The colour scheme of the
album continues within the
fonts, the title of the album
is the same as the back
cover colour. The artist’s
name sticks with the white
font on the back and on the
CD. This album shows the
customer that the album
isnt for children, due to the
font looking professional
and isnt childish, this album
is probably ranged from
teenagers to young adults.

5. Digipak Adverts Analysis

6. This advert goes by
the rule of thirds,
and Jessie is
positioned in the
middle third, this
makes her the main
focus and her face is
the main focus of
the advert.
The colour black
continues
throughout the
advert, making it the
main colour scheme.
Anything other than
the black colour
stands out in the
advert, so this
makes her name, her
face and her debut
album title and
songs, stand out.
The advert doesn’t just feature the
album title, it features songs
included, and how well the song did.
It also includes where to find her
album, and the management and a
different media platform.
The writing on her
album isn't in a bold
fond to make it
more serious, it is
slightly slanted to
make it look
targeted at young
teenagers. With the
black & gold writing
.

7. The font of the titles are childish, and this might
apply to a younger audience. The font is also
centre, this will bring more of an attention to
the advert.
The orange on
the advert,
makes readers
interested, in
what the artist
is selling, Ed
Sheeran is also
known for his
orange colour.
Orange is also
an unusual
colour to use
on a poster,
most use black
& white or
greys.
The artist has
also gone for
the black &
white popular
colour to
make the font
stand out
more.
The poster also gives the audience an idea
of what the album is going to include, so it
could persuade the reader to buy it.
The artist
includes his
face in the
advert, but it
is not well
seen, as he
well known
artist.

8. The band’s
name, is very
big at the top
of the advert,
showing the
reader who is
advertising,
this made
may not be
well known
when you first
look at them.
The title is very
bold, very also
slanted showing
they are slightly
immature, their
music might not
relate to older
audience’s.
The band also
seem calm in
their picture,
while the water
is rising, their
music could
indicate that it is
calm, and helps
you become
more calm.
The band also go for the popular white
font, to make the writing stand out more,
it is giving the main information a
highlight.
They also give you a different way of
reaching the band.
The album is
also called Keep
Calm and Carry
on, which they
are showing in
the background.
The band is
keeping the
mise-en-
scene similar
to the genre
of indie. They
are repeating
the cool vibe
throughout.