Pinterest is a social media platform launched in 2010 that allows users to collect and share images and videos on virtual pinboards. It grew rapidly, reaching 11.7 million unique users in January 2012 and 150 million active monthly users globally by 2016. The majority of Pinterest users are women under 40 who use it primarily on mobile devices to browse home, fashion, food and other lifestyle content. Businesses can use Pinterest to engage customers by sharing visually appealing product images and information. Effective strategies include optimizing pins with relevant keywords and clickable URLs and distributing content across different boards.

1. Pinterest for
Business

2. ◈ Ben Silberman launched site in 2010
⬥ May 2010 - “Pin It Forward” user campaign
⬦ 2011 - Launched iPhone app
⬩ January 2012 - 11.7 million unique users
⬩ March 2012 - 3rd most popular in the US
⬩ October 2012 - Launched business accounts
⬩ June 2015 - Rich Pins
● 2016 - Doubled estimates for users
Pinterest’s Path to the Present

3. A place to plan the most important projects in your life,
to get you offline, and inspire you to go and do things
you love.
Users manage media content through collections on a
personalized media platform.
Pinterest Content

4. What does Pinterest Do?
Pinterest
Pin Interest

5. How to Access
Other communities:

6. Why use Pinterest & How do I use it?
Sharing ConnectingFinding
● Browse what you
follow
● Search by category
& keywords
● Pin what you like and
share with friends
● Repin what your
friends have pinned
● Connect with people
through shared interests
● Connect with brands &
organizations
● Direct purchase from
third-party websites
● Compare what you
pinned on the
board

7. 150,000,000
Active monthly users of Pinterest in 2016
Who are the Pinners?
http://marketingland.com/pinterests-monthly-user-base-hits-150-million-people-50-last-year-194668

8. Who are the Pinners?
https://www.omnicoreagency.com/pinterest-statistics/

9. Who are the Pinners?
67% of Pinterest
users are under 40
80% of the visits come
from mobile channel
https://www.omnicoreagency.com/pinterest-statistics/

10. How Often do People Visit Pinterest?
http://marketingland.com/pinterests-monthly-user-base-hits-150-million-people-50-last-year-194668

11. What to look for on Pinterest
Home & Garden, Beauty & Fitness, Movie, Recipe, Shopping Content
87% actually made purchase because of Pinterest
93% active users use Pinterest to plan for purchase
https://www.omnicoreagency.com/pinterest-statistics/

12. “
Pinterest is for
yourself,
Not for your
selfies.

13. What types of businesses use Pinterest?
Retailers, merchants, anyone who sells an actual product
(ranging from large retailers like Walmart and Nike Women, to
small businesses).
Miscellaneous: Including Bank of America (focusing on future
planning)
Publications (travel, food, lifestyle, DIY, home, & wedding
publications are huge Pinners)

14. Best PracticesValuable, visually
appealing content
Strong click-
through URLs
Too much text. Too much
text. Too much text. Too
much text. Too much text.
Too much text. Too much
text. Too much text.
Keyword Optimization
#
Comment
Like
Repin
X

15. Ideal Content Distribution
http://www.businessnewsdaily.com/7552-pinterest-business-guide.html

16. Available Resources

17. Good Content
◈ General, broad-
reaching content
◈ Second-highest
source of social
network referrals
◈ Creates 97% on-site
time than Twitter

18. Bad Content
◈ Unengaging images
and info
◈ Only products
◈ No prices
◈ No descriptions