Amy McManus, CEO and Founder of AM Marketing, presents a brave and honest look into mental health, impostor syndrome and burnout within the digital industry. Looking through the eyes of her own experiences, Amy shares her mental health story and how that experience has changed the way she manages her digital agency AM Marketing. Amy first presented this talk at Brighton SEO in September 2019.

1. Keep Up or Give Up
Imposter Syndrome, Burnout
and Mental Health in Digital
Amy McManus // AM Marketing
SLIDESHARE.NET/AMYMCMANUS
@AMMARKETING

2. •
@ammarketing @ammarketing /ammarketinguk #brightonSEO

3. HANDS-UP
@ammarketing @ammarketing /ammarketinguk #brightonSEO
(pretty please ☺))

4. Some bird at
the agency…
#brightonSEO@ammarketing @ammarketing /ammarketinguk

5. The crash that
changed everything
#brightonSEO@ammarketing @ammarketing /ammarketinguk

6. #brightonSEO@ammarketing @ammarketing /ammarketinguk

7. Why is our
industry like this?
#brightonSEO@ammarketing @ammarketing /ammarketinguk

8. Young Workforce
#brightonSEO@ammarketing @ammarketing /ammarketinguk

9. High Screen Time
#brightonSEO@ammarketing @ammarketing /ammarketinguk

10. Social Media
“Perfection”
#brightonSEO@ammarketing @ammarketing /ammarketinguk

11. Constantly Changing
#brightonSEO@ammarketing @ammarketing /ammarketinguk

12. WTF have they
changed now?!
#brightonSEO@ammarketing @ammarketing /ammarketinguk

13. Imposter
Syndrome
#brightonSEO@ammarketing @ammarketing /ammarketinguk

14. #brightonSEO
How good you
think you are
How good you are
Imposter Syndrome
@ammarketing @ammarketing /ammarketinguk

15. #brightonSEO
How good you
think you are
How good you are
Imposter Syndrome
Dunning-Kruger Effect
@ammarketing @ammarketing /ammarketinguk

16. #brightonSEO
Poor Mental Health
Burnout
Imposter
Syndrome
@ammarketing @ammarketing /ammarketinguk

17. Audience
Participation
@ammarketing @ammarketing /ammarketinguk #brightonSEO
yay)

18. “You don’t want to have the first
conversation about mental health with
an employee when they are already
starting to struggle.”
Dr Pablo Vandenabeele, Bupa
#brightonSEO@ammarketing @ammarketing /ammarketinguk

19. Personal
Growth Chats
#brightonSEO@ammarketing @ammarketing /ammarketinguk

20. No Late Nights
#brightonSEO@ammarketing @ammarketing /ammarketinguk

21. No Holiday Emails
#brightonSEO@ammarketing @ammarketing /ammarketinguk

22. 80% Capacity
#brightonSEO@ammarketing @ammarketing /ammarketinguk

23. Mental Health Days
#brightonSEO@ammarketing @ammarketing /ammarketinguk

24. “You can give 2 hours of work to your
client at 50% OR you can give 1 hour to
yourself, then 1 hour to your client at
100%. You accomplish the same amount
of work. Which one would you prefer?”
Amy McManus (that’s me!)
#brightonSEO@ammarketing @ammarketing /ammarketinguk