14. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
85%Check-in on
Friends
15. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
88%Comment on
Content
Frequently
16. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
88%View Photos
17. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
101min
Average Daily Time Spent
18. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
92%Of Students
Use Facebook
19. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
Average #
of times
checked
daily
21. Rey Junco, PhD 2011 http://blog.reyjunco.com/wp-content/uploads/2011/10/JuncoFacebookEngagement.jpg
http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/
FACEBOOK: STUDENTS
@AmyLJorgensen
+ Facebook Time
=
+ Campus Activities
22.
23. Marketing Philosophies
• Be dynamic & relevant
• Meet customers where they are
• Website: Formal Information
• Social Media: Customer Engagement (dialogue)
Social Media Philosophies
• Build the customer into our brand
• Be transparent
• Build a relationship with the customer
THE BEGINNING
@AmyLJorgensen
24. Be relevant
Be flexible
Be dynamic
Be timely and accessible
Be attractive
Build relationships
THE BEGINNING
@AmyLJorgensen
47. • Photos for Marketing Materials
• Fun for current students
• Increase Future Student Interest
• Customer Appreciation
Room Design ContestENGAGEMENT
@AmyLJorgensen