handout with details used during a presentation on personal branding for Women in Student Affairs at the University of Michigan.

1. BLOG
Blogs Worldwide: 450+
Million
 Create a design that compliments your other social
media platforms.
 Blog about your defined niche and promote!
 Avenues: Tumblr, Wordpress, Blogger, etc.
PERSONAL BRANDING WITH SOCIAL MEDIA
Social media tools have the tremendous power to put you in contact with
thousands of people. In order to build your online brand you need to know
all of the possibilities, as well as how all of your activities are working
together. It is important to be consistent so that each part of your social
media network is contributing positively to the brand you are trying to
build.
HELP!
Twitter.com/AmyLJorgensen
Facebook.com/AmyLJorgensen
Linkedin.com/li/AmyLJorgensen
Personal Branding
FACEBOOK
Users: 900+ Million
 User your cover photo to show off your personality.
 Keep your work and education history up to date and
relevant.
 Add milestones and experiences that further enhance
your image.
 Customize your privacy settings and hide past
content that is unfavorable (or delete it!).
TWITTER
Users: 140+ Million
Twitter is a micro-blogging platform, allowing you to
share updates with your followers in 140 characters or
less. It is a great way to share content about your
interests and industry.
You can search just about anything you are interested in
and join conversations in real time, find the latest news,
and connect to users with similar interests.
 Update a professional background & profile photo
 Follow others!
 Check out: @WISA_KC @WLSalt & @SAChat
LINKEDIN
Users: 150+ Million
Linkedin is a business-oriented social networking site.
Users can join and follow groups and companies. A
user’s profile allows them to connect with people in
their network and helps build their professional brand.
 Update your information frequently
 Keep it inclusive
 Endorse others
GOOGLE+
Users: 100+ Million
Google+ allows users to group their contacts into circles.
This allows users to regulate who sees what information.
Be mindful of what content you make public. Content
shared in Google+ shows up in Google search results, so
make sure it’s positive. Each user has a profile that
displays information about themselves.
 Connect all professional accounts through here
 Keep things professional
KLOUT
Users: 100+ Million
Gives you a way to gauge the effectiveness of your online
branding and social media efforts. Provides a score that
tells you how influential you are. Tells you what areas
you are influential in, your personal reach, and the
amplification of your posts.
ABOUT.ME
Users: 1+ Million
Allows you to create a personal landing page. Can add
widgets to all of your social media outlets and web
presences. Easy to format – no coding needed. Simply
drop in a background, pick a color scheme, and write
your small blurb. The perfect “home base” to put on your
business cards.
DISCOVER YOUR BRAND
Identify your Niche
 Select something that sets you apart from the crowd
 Be precise and clear about how it can help others
 Better to be narrowed down than blend into the
crowd.
Identify Personal Core Values
 What is important to you?
 How do you display these core values?
Build a mission statement
Develop a plan of action
SWOT Analysis
CREATE YOUR BRAND
Personal Interactions
 Effective Communication
 Appearance and Wardrobe
 Customer Service
Business Standards
 Business Cards
 Resumes and Cover Letters
 Portfolios
 E-mail Addresses
Social Networking
MAINTAIN YOUR BRAND
Keep things relevant and fresh
Relate/Connect with others
Find new ways to connect with others
Management Tools
 Google Alerts
 Hootsuite
 Connect Accounts
PROTECT YOUR BRAND
The Internet is FOREVER
Google Yourself
Social Media Privacy Settings