1.
Is Facebook Working for Your
Business?
a quick look at facebook analytics

2.
I just want you to like me!
Thinking about using Facebook to promote your
business?
• Create a page
• Add interesting content
• Get likes!

3.
Facebook Analytics
• Overview
– High level overview of all of your FB activity
• Likes
– Details (amount, demographics, etc.) of the people who liked
your page
• Reach
– Information about the number unique people who reached your
page
• Engaged Users
– Who’s clicked on your post?
• Talking About This
– Likes, comments, shares, answering a poll…
• Virality
– % of unique people who created a story from your post

4.
Getting Started
• To view Insights, you need 30 likes
• Click on the Insights section of your Admin
Panel or Settings  View Insights

5.
Overview
Summary and direction
• Total Likes
of activity
• Friends of
Fans
• People
Talking
About This
• Weekly
Total Reach

6.
Overview
Summary and details
• Date and
Post title by post
• Reach
• Engaged
Users
• People
Talking
About This
• Virality

7.
Likes
Picture and text of who liked your page
• Gender
• Age
• Country
• City
• Language

8.
Likes
Where did your likes come from?
• Page
• Timeline
• FB Recommendations
• Friend Referrals
• Mobile

9.
Likes
1. How will a deeper understanding of the
demographics of people who liked your page
help your business?
2. What can you learn from where your likes
come from?

10.
Reach

11.
Reach
• Organic
– Number of people who saw your post in their news
feed, in ticker or on your page
• Paid
– The number of people who saw an ad or sponsored story
that pointed to your page
• Viral
– The number of people who saw this published by a friend
Reach
The number of people who have seen your post

12.
Reach
1. What does the reach of your posts tell you
about your business?
2. What posts were shared? Why do you think
people shared the information with others?

13.
Engaged Users
• Other Clicks
• Link Clicks
• Stories Generated

14.
Engaged Users
• Other Clicks
– Number of times something in a post like
names, time stamps or number of likes was clicked
• Photo Views
– Number of times a photo in your post was opened
• Stories Generated
– Number of likes comments or shares from your post

15.
Talking About This
Who created a story
from your post?
• Like
• Comment
• Share
• Answer to a question
• Response to an event

16.
Engaged Users/Talking About This
1. What posts engaged my readers?
2. How did the engage (liking, sharing, etc.) and
why?

17.
Virality
Percentage of people
who created a story
from your post out of
the total number of
unique people who have
seen it.

18.
Virality
1. What posts went viral? Why?
2. If a viral post brings someone to my
page, what will keep them?

19.
Facebook Analytics
Engaged
Users
Talking
About
This
Reach

20.
Facebook Analytics
• Overview
– High level overview of all of your FB activity
• Likes
– Details (amount, demographics, etc.) of the people who liked
your page
• Reach
– Information about the number unique people who reached your
page
• Engaged Users
– Who’s clicked on your post?
• Talking About This
– Likes, comments, shares, answering a poll…
• Virality
– % of unique people who created a story from your post

21.
Thank you!