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Micro-Networks & Hyper-Local Communities: Creating Meaningful Human Connections

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Join us as we unpack the implications of interactive online communities on local markets, human goodwill, our landfills and watersheds, and how technology is effectively bringing strangers together to do good. Presented at Seattle Interactive Conference 2015.

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Micro-Networks & Hyper-Local Communities: Creating Meaningful Human Connections

  1. 1. Micro-Networks & Hyper-Local Communities: Creating Meaningful Human Connections Amy L. Dickson @amylucillesmith Deborah Gassner @crunchyplastic Blink UX
  2. 2. Who we are & why we’re here
  3. 3. Intro slide here
  4. 4. “ For humans to have a responsible relationship to the world, they must imagine their places in it. To have a place, to live and belong in a place, to live from a place without destroying it, we must imagine it… As imagination enables sympathy, sympathy enables affection. And it is in affection that we find the possibility of a neighborly, kind, and conserving economy. Wendell Berry
  5. 5. “ Heavy Facebook users might be comparing themselves to their friends, which in turn, can make them feel more depressed. Mai-Ly Steers, University of Houston, study author, Journal of Social and Clinical Psychology
  6. 6. Real-world, non-digital settings provide the environment in which faulty beliefs can be countered with evidence that proves them wrong.
  7. 7. Buy Nothing: Give Freely. Share creatively. Post anything you’d like to give away, lend, or share among neighbors. Ask for anything you’d like to receive for free or borrow. Keep it legal. Keep it civil. No buying or selling, no trades or bartering, no soliciting for cash, we’re an adult-only, hyper-local gift economy.
  8. 8. “ We need to use the master’s tools to dismantle the castle.
  9. 9. Experience Map First Time Use
  10. 10. Buy Nothing Ballard Experience Map: Jen STAGESDOINGTHINKING&FEELING This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Join Investigate Interact
  11. 11. Buy Nothing Ballard Experience Map: Jen STAGESDOINGTHINKING&FEELING How long will it take? She sends her address to the admin with a request to join. Request is accepted. Join This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Investigate Interact
  12. 12. Buy Nothing Ballard Experience Map: Jen STAGESDOINGTHINKING&FEELING How long will it take? She sends her address to the admin with a request to join. Request is accepted. Join Investigate There is so much stuff. I may have some things I can pass on. How does this work? She starts reading through current posts about things both offered up and asked for. This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Interact
  13. 13. Buy Nothing Ballard Experience Map: Jen STAGESDOINGTHINKING&FEELING How long will it take? She sends her address to the admin with a request to join. Request is accepted. Join Talks to her mom and gets her ok to clean out the storage unit full of her grandmother’s things. Posts photos of a desk. She decides who to gift t he desk to, messages them and arranges for pick up. She meets the woman that comes for the desk, they chat brieflyand she tel ls her about the its origins. I remember watching my grandmother do the books for the farm at that desk when I was a child. I want to gift it to someone who will take care of it. That would make my mom happy. This desk is in bad condition. Goodwill may throw it out. Investigate There is so much stuff. I may have some things I can pass on. How does this work? She starts reading through current posts about things both offered up and asked for. This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Interact
  14. 14. Buy Nothing Ballard Experience Map: Jenunclearclear STAGESDOINGTHINKING&FEELING How long will it take? She sends her address to the admin with a request to join. Request is accepted. Join Talks to her mom and gets her ok to clean out the storage unit full of her grandmother’s things. Posts photos of a desk. She decides who to gift t he desk to, messages them and arranges for pick up. She meets the woman that comes for the desk, they chat brieflyand she tel ls her about the its origins. I remember watching my grandmother do the books for the farm at that desk when I was a child. I want to gift it to someone who will take care of it. That would make my mom happy. This desk is in bad condition. Goodwill may throw it out. Investigate There is so much stuff. I may have some things I can pass on. How does this work? She starts reading through current posts about things both offered up and asked for. This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Interact
  15. 15. Buy Nothing Ballard Experience Map: Jenunclearclear STAGESDOINGTHINKING&FEELING How long will it take? She sends her address to the admin with a request to join. Request is accepted. Join Talks to her mom and gets her ok to clean out the storage unit full of her grandmother’s things. Posts photos of a desk. She decides who to gift t he desk to, messages them and arranges for pick up. She meets the woman that comes for the desk, they chat brieflyand she tel ls her about the its origins. I remember watching my grandmother do the books for the farm at that desk when I was a child. I want to gift it to someone who will take care of it. That would make my mom happy. This desk is in bad condition. Goodwill may throw it out. Investigate There is so much stuff. I may have some things I can pass on. How does this work? She starts reading through current posts about things both offered up and asked for. This looks interesting. What is it? Discover BNB appears as a suggested group on Jen’s facebook feed. She reads the group description and looks to see if any of the members are her fb friends. They aren’t. Interact 1 year later: She receives a photo of the desk from the woman after she has refin i shed it.
  16. 16. Give freely.
  17. 17. Gratitude
  18. 18. “ They come for the stuff. They stay for the gratitude. Buy Nothing Co-founder
  19. 19. What about Goodwill?
  20. 20. “ It’s special. 47 year-old woman & 12 year-old girl said independently about different stuffed animals
  21. 21. Trouble in Paradise
  22. 22. Community
  23. 23. Too much of a good thing
  24. 24. One person’s trash
  25. 25. How much personal info do we share? Our exact address 1 in 3 If we have kids (name & age) 1 in 10
  26. 26. “ People get very uppity. It can get out of hand. “ There are personalities that love to get into it online. Nextdoor members
  27. 27. What about Craig?
  28. 28. “ This person lives 3 blocks away; if they were to screw me I can find them again. It’s not like Craigslist, where it could be some random person from Tukwila.* Nextdoor member * 17 miles south of member’s neighborhood.
  29. 29. Why does it matter?
  30. 30. No.
  31. 31. Rethink consumption.
  32. 32. Content in context.
  33. 33. Real-life interactions.
  34. 34. Share creatively.
  35. 35. Experimental project from FUSE Labs & Microsoft Research
  36. 36. Active events Trending topics Popular places Active people
  37. 37. We develop affection. We become Stickers.
  38. 38. That’s nice and all, but what about my brand?
  39. 39. 1. Start small. 2. Start local. 3. Use known tools. 4. Anchor in the real.
  40. 40. White Whale Coffee Co. A fictional story.
  41. 41. Your hot cup of branded beverage in their hands. Mmmmm, nice.
  42. 42. Special Thanks. Much gratitude to all of the BNBers and NextDoor members who shared their stories. Thank you to all of the Blinkers whose expertise enhanced this presentation.
  43. 43. Let’s talk. @amylucillesmith @crunchyplastic @BlinkUX Thank you.

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