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At&T - Strategic analysis

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At&T - Strategic analysis

  1. 1. AT&T Strategic Analysis Transformation Consulting, Inc. Arianna Hortsman, Amy Cabanas, Ryan Hoff and Dwight Davis
  2. 2. Introduction • 1877 AT&T, standing for American Telephone & Telegraph began. • Developed to build and operate the first long-distance telephone network. • Operated as a monopoly until 1984. • Civil antitrust suit with the Justice Department split Bell into seven ‘baby bell’ companies. • A restructuring would amount to the largest voluntary break-up in the history of American business. • AT&T remained a communications services company. • The other fragments moved into different areas of business.
  3. 3. Mission Statement “To exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements”
  4. 4. Analysis and Evaluation Assessment of External Environment • Technological segments • Political segments • Economic segments • Social segments • Environmental segments • Legal segments • Buyer Power • Supplier Power
  5. 5. Assessment of Current Strategy • AT&T’s current strategy will be to focus around five different areas: • Openness • Security • Smartness • Efficiency • Reliability • These five components are utilized as lenses for AT&T to analyze their products, from new software and technologies to their cable/Internet and phone services.
  6. 6. Business Strategy • AT&T also breaks up their business strategy into different components: • Master Strategy • Marketing Strategy • Technology Strategy
  7. 7. Keys to Success • Innovation • New frontier of connected-car • Connected-home technologies • Also exploring better-fitted Internet/cable and data plans for customers. • Currently they are leaders in wireless products and services.
  8. 8. SWOT ANALYSIS External Environment Internal Environment Opportunities o New technologies o Connected car/house o Acquisitions o International expansion o Wireless growth Strengths o Wireless capabilities o Data/Broadband offerings o Branding o Mergers o iPhone exclusivity o Acquisition of DirecTV and Cingular Threats o Continued price wars o Government regulations o Intensified competition o Industry consolidation o Emerging technologies Weaknesses o Tighter margins o Lack of flexibility o Poor customer service o Poor reputation o Limited market share o Censorship issues o Network security problems o Company size
  9. 9. Recommendations • Pursue the most disenchanted legacy Nextel customers by marking to PTT technology. • Continue marketing relationship with Apple’s iPhone • Better accentuate the breadth of services in advertisement; customers are unaware of the speeds AT&T has to offer. • Advertise partnership with HBO mobile • Continue to improve customer service, relations, and support in order to repair damaged image. • Pursue into newfound and highly- anticipated technologies such as connected car/home technology.
  10. 10. Questions?

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