1.
AN ORGANISATIONAL STUDY AT
TV SUNDRAM IYENGAR & SONS PRIVATE LIMITED
Presented by
Amudha.S – MBA(2nd year)
Reg.No.212414631001

2.
INTRODUCTION
TVS Group is an Indian diversified industrial conglomerate
with its principal headquarters located in Chennai and Madurai. Almost all
holdings of the group are private.
The largest and most visible subsidiary is TVS Motors, the third-largest
two-wheeler manufacturers in India.
An organization study aims at gaining practical knowledge for the students which
helps the students in equipping themselves to the dynamic world of business.
The TVS group, right from its inception, believed in its destiny of growth,
success and longevity. The method and integrity of conducting business is
what sets TVS apart from the rest

3.
TERMINOLOGY
APQP :( Advanced product quality planning) A framework of procedures
used to develop products in the automotive industry.
BOM (Bill of materials):The list of parts or items that make up a product
assembly.
CAR :( Corrective action request) A change request documenting a critical
problem with a product.
DHF: (Design history file) A collection of records that describes the design
history.
FFR :(Field failure request) A change request which details a problem with
the product as observed in the field.

4.
GMP :(Good manufacturing practice) A set of guidelines for how to
manage each aspect of production and testing that can impact the quality of a product.
JIT :(Just in time) A strategy used to monitor inventory levels with the goal of
reducing inventory and associated carrying costs.
MWI :(Manufacturing work instructions) Information and directions on how to
perform a manufacturing task.
OEM :(Original equipment manufacturer) The original manufacturer of a product
that may be sold or marketed by another company.
Product Record: A general term that describes all design, manufacturing,
quality, sales and repair information about a product.
Redline: is the marking of an assembly drawing or bill of materials (BOM) to
indicate a modification.

5.
INDUSTRY BACKGROUND
Automotive industry, all those companies and
activities involved in the manufacture of motor
vehicles, including most components, such as
engines and bodies, but excluding tires, batteries,
and fuel. The industry’s principal products are
passenger automobiles and light trucks,
including pickups, vans, and sport utility vehicles
The development of the automobile is covered in transportation.
TVS Motor Company Ltd (TVS Motor), member of the TVS group,
is the largest company of the group in terms of size and turnover.

6.
A VEHICLE FOR EVERYONE
TVS Motor currently manufactures a wide range of two-wheelers.
Take your pick from mopeds to racing inspired motorcycles.
 Motorcycles (Apache Series RTR, Phoenix 125, StaR City+, Sport, Max4R)
 Scooters (Jupiter, Wego, Scooty Zest 110, Scooty Streak, Scooty Pep +)
 Mopeds (TVS XL Super, TVS XL Heavy Duty).
MANUFACTURING LOCATIONS
The Company has four manufacturing plants,
(Hosur, Tamil Nadu and Mysore, Karnataka and Nalagarh, Himachal Pradesh)
and one in Indonesia (Karawang).

7.
RECENT TRENDS IN INDUSTRY
2W industry volume growth in 5m 2014-15 gears up to 14.8%
YoY, the fastest pace of growth since 2010-11
Volume growth of scooters at 30.7% in 5m 2014-15 stays robust;
strong segment growth over the years induces proliferation
of new model launches.
TVS, that had been steadily losing market share for three years
till 2013-14, improved the same to 12.9% in 5m 2014-15
(11.8% in 2013-14) on the back of new model launches
including Jupiter (110 cc scooter), Star City+ (110cc bike)
and Scooty Zest (110cc scooter).

8.
COMPANY OVERVIEW
TVS Motor Company was incorporated in 1982. It is third largest
two-wheeler manufacturer in India and one among the top ten in the world.
TVS Motor is the flagship company of the $4 billion TVS Group.
NOTABLE COMPANIES IN THE GROUP
TVS Srichakra
TVS Motors
ZF Electronics TVS (India) Private Limited
Sundram Fasteners
TVS Infotech (TVS)
Sundaram Finance
Sundaram Infotech
Delphi TVS
Wheels India
Brakes India

9.
VISION
The Industry Leader
TVS Motor will be one among the top two two-wheeler manufacturers
in India and one among the top five two-wheeler manufacturers in Asia.
MISSION
We are committed to being a highly profitable, socially responsible,
and leading manufacturer of high value for money, environmentally
friendly, lifetime personal transportation products under the TVS brand,
for customers predominantly in Asian markets and to provide fulfillment
and prosperity for employees, dealers and suppliers.
QUALITY POLICY
•Deliver on-time & on-quality products, systems and services that
meet or exceed our customers’ & users’ expectations.
•Identify and understand our customer's expectations, measure
customer perceptions, and implement improvements to increase
customer satisfaction & loyalty

10.
CHAIRMAN
Director
HR MANAGER
HR EXECUTIVE
FINANCE
MANAGER
FINANCE
ASSISTANTS
PURCHASE
MANAGER
PURCHASE
ASSISTANT
QUALITY
MANAGER
QUALITY
OFFICER
MARKETING
MANAGER
MARKETING
EXECUTIVE
MAINTANANCE
MANAGER
ASSISTANTS
ORGANIZATIONAL HIERARCHY

11.
PRODUCT & SERVICE MIX
Marketing mix of TVS
product
price
place
promotion

12.
HISTORICAL MILESTONE
1911 TVS & Sons established in Madurai, Tamil Nadu
1912 Starts first rural bus service in Southern Tamil Nadu
{from Pudukottai to Thanjavur }
1945 Sundaram Motors formed
1996 Enters logistics business
2012 The All Car Services business of TVS Automobile Solutions
Limited expanded its network into Kolkata & Gujarat through separate JV's
2012 Acquisition of Universal Component, United Kingdom.

13.
CUSTOMER PROFILE
DEALERSHIP BUSINESS
S.NO Customer Profile Logo
1 Ashok Leyland
2 Mahindra & Mahindra
3 Leyland Deere
4 Renault India
5 Off Highway Equipment

14.
AWARDS & RECOGNITION
 DEMING QUALITY AWARD
Sundaram Clayton
Sundaram Brake Linings
Brakes India
Lucas-TVS
TVS Motor Company
JAPAN QUALITY MEDAL
Sundaram Clayton
TPM EXCELLENCE AWARDS
Sundaram Fasteners
TVS Rubber
Brakes India
TVS Tyres
TVS Motor Company
GM NORTH AMERICA, BEST SUPPLIER AWARD
Sundaram Fasteners (five consecutive years

15.
CSR / COMMUNITY INITATIVES
TVS & Sons has been carrying out corporate social responsibility activities
much before its due recognition and has recognized the responsibility to
serve the community they operate in. TVS believes that all stakeholders
must benefit, whether it is employee welfare or involvement of the employees
in fulfilling the needs of the society.
The company had joined hands with the local administrative body
and tested drinking water samples, recommended corrective measures
along with educative handouts and distributed preventive medicine for
affected people for eradication of malaria during last monsoon season.
The company has been conducting regular health check-ups, eye donations,
blood donation camps, distribution of wheel-chairs, awareness camps,
assistance to Salvation Army Leprosy hospital, distribution of uniforms
and scholarship for education to the needy, were conducted in all
outlets across the country.

16.
DEPARTMENT SCENARIO
HUMAN RESOURCE DEPARTMENT
Human resource is the real asset of every organization.
Human resource department in TVS is known as Personal Service
Department.
Personal Service Department focuses on and influences the people who work
in the organization. TVS has a good personal department which always looks
forward to efficiency, welfare and security of the employees.
Responsibility of personal department is to ensure maximum
utilization of human resource.

17.
FUNCTIONS OF PERSONNEL DEPARTMENT
Framing personnel policies
Implementing programs
Selection of personnel
Scientific placement
Induction and orientation
Establishing good industrial relations
Effective communication
Motivating the personnel

18.
FINANCE DEPARTMENT
TVS GROUP has a combined turnover of more than US$ billion.
The TVS GROUP employs a total of around 25000. Charting a steady
growth path of expansion and diversification, it currently comprises
of 30 companies. These operate in diverse field that range from two
wheeler and automotive dealership, finance and electronics.
Uniting these multiple business is a common ethos of quality, customer
service and social responsibility. In TVS the finance department is
centralized. One executive controls the day to day financial activates
of the organization.
FUNCTION
Analysis of financial position and performance
Financial control
Identification of financial sources
Internal audit
Credit administration
Payment collection of all departments

19.
FINANCIAL TRANSACTION
STRUCTURE

20.
SALES DEPARTMENT
The sales department mainly concentrates on the sales activities in
the organization. The sales manager controls and formulates all the
sales promotional and other activities related to sales in the organization.
Each product have separate department for sales, AL DEPARTMENT,
M&M DEPARTMENT, SPARE PARTS DEPARTMENT.
SALES PROCESS
There are mainly three process:
•Pre sales process
•Sales
•Post sales process
All these functions are inter related and inter depended.

21.
PRE SALES PROCESS

22.
INFORMATION TECHNOLOGY
/ NETWORK DEPARTMENT
Businesses have used information technology for many years
to automotive tasks-from automated book keeping to automated
manufacturing.
More recently, business have used computer-based
information system to support the analysis, interpretation, and
presentation of data in business decision making.
E-business and E-commerce refers to all business transactions that
depend on information technology.

23.
IMPORTANCE OF INFORMATION TECHNOLOGY
It enables the coordination of activities of regional offices from the head office.
For the timely and correct decision making.
For the efficient and safe documentation.
To deploy the IT monitor power.
For the correct documentation.

24.
ADMINISTRATION DEPARTMENT
Administration department in TVS is concerned with maintaining
all general activities like construction, repairs, building, maintenance,
dispatch, printing and stationary, reception, security, cleaning, canteen
arrangement, statutory complaints etc these activities are maintained
and finally it is reported to the General Manager.
LEGAL, ADMINISTRATION AND PUBLIC RELATION OFFICER
RECEPTION
CANTEEN FACILITY
SECURITY
SAFETY

25.
RESEARCH AND DEVELOPMENT
FEEDBACK ON TECHNICAL ISSUES

26.
PRODUCTION DEPARTMENT
Raw materials as well as parts and components arrive at the
manufacturing plant by truck or rail, typically on a daily basis.
As part of the just-in-time delivery system on which many plants
are scheduled, the materials and parts are delivered at the place
where they are used or installed.
Manufacturing begins in the weld department with computer-controlled
fabrication of the frame from high strength frame materials.
Components are formed out of tubular metal and/or hollow metal shells
fashioned from sheet metal. The various sections are welded together.
This process involves manual, automatic, and robotic equipment.

27.
PRODUCTION PROCESS

28.
CHAPTER- IV
DAY-TO-DAY WORK ACTIVITES
HUMAN RESOURCE DEPARTMENT
SKILL DEVELOPED
•How to conduct interview for the new candidates?
•How to behave in the company?
•Learnt the process of Payroll.
•Developing team work with other persons.
•How to prepare the documents.
•Learnt to Frame the Process Structure.
•Communication and Body language analysis.
•Motivational opportunities.

29.
•Active Listening
•Time Management
•Co-Ordination
•Monitoring
•Reading comprehension
•Quality Control Analysis
•Instructing
•Judgment and Decision Making
SKILL DEVELOPED
PRODUCTION DEPARTMENT

30.
Communication Skill
Finance Skill
Forecast
Understand Finance statement
Presentation
Understand Financial Strategy
Managing Budget
Controlling income, cash flow and expenditure.
SKILL DEVELOPED
FINANCE DEPARTMENT

31.
•Good Business sense
•The ability to motivate and lead a team.
•Excellent communication and 'people skills'
•Good planning and Organizational skills.
•The ability to work calmly under pressure.
•Coaching and Mentoring skills.
SALES DEPARTMENT
SKILL DEVELOPED

32.
•Support Team
•Understanding Social Network Styles
•Good Planning
NETWORK / IT DEPARTMENT
SKILL DEVELOPED