1. Content Marketing Blueprint
What It Takes
To Drive
Organic Traffic?

2. CONTENT BLUEPRINT
SEO/SEM revolves around three important
aspects of Content Marketing that are
essential to ensure optimum results in terms
of organic traffic & long term brand equity.
Content Strategy
Content Effectiveness
Content Distibution

3. CONTENT STRATEGY
The content strategy has to be perfectly
established to attract and feed the top of
the funnel audience. It shall provide optimal
exposure with respect to keywords and
most importantly it has to be consistent in
approach and uniformly aligned towards
your goals and target demography to
extract maximum engagement.

4. CONTENT
EFFECTIVENESS
Capture Contact Details
Appointment Booking
Transact on site
Content Effectiveness relates to the ability of any
content across the website to attract audience,
engage them meaningfully, command trust, influence
decision making and eventually drive results towards
established goals and objectives like

5. SOME OF THE FEATURES THAT
WE CAN OPTIMISE
Attractive & Actionable CTAs
Engaging Write Ups/Content
Undeniable Value Preposition
Great Brand Positioning
Trustworthiness
Optimal User Flow for Effective Goal
achievement
The effectiveness of your content ensures
optimal user engagement which forms the
ultimate basis for search engines to rank your
content ahead of your competition.

6. CONTENT DISTRIBUTION
Identifying and distributing your content on highly
relevant and authoritative external channels and
mediums is important to push authority to a
website, dominate competition & position your
brand in SERPs.
The purpose is to earn as many credible votes of
confidence as possible in the form of backlinks to:
Attract likeable audience
Earn Trustworthiness
Command Authority
Create Brand Positioning

7. Formulating A Targeted Offpage Marketing Strategy.
Generating & Filtering Database of highly relevant &
potential Websites for content distribution &
Placement
Tactical Use of backlinks to achieve targeted results
in Search Rankings.
Content Distribution Blueprint

8. TECHNICAL ANALYSIS
Website Usebility & Architecture
Structured Data
Website Speed
Identifying & Fixing any Technical SEO
impediments upfront for content marketing to
work. We make sure that the Search Engines is
- Receptive to your website
- Conveniently identify content & render for
relevant searches.
- and Efficient enough for user interactions.

9. Some Other Technical Factors that we scruitnize in
Technical Audit Stage
Test site’s robots.txt file
Breadcrumb Presence
Pagination Issues
Bad URL requests
Server Issuees
Redirect Loops
Faqs Schema
Rating Schema
Video Schema
How to Schema

10. Thank You