1. INDIAN BASKETBALL LEAGUE
"Basketball in India is a goldmine waiting to be developed”
– Bill Harris(Coach- Indian national team)
Presented By: Amit Kumar and Nishant Jain
Group 1

2. Agenda
 Promote the game of basketball
 How ?
 Why?
 Competition in the market
 Suggested format of the league
 Revenue Model
 Bidding Model
 SWOT Analysis
 Action Plan

3. Promote the game of basketball: How ?
 Follow NBA’s initiative
 NBA’s challenge- make basketball the 2nd most popular
game of India
 NBA wants huge viewership from India
 NBA to build 100 basketball courts in India in next 5 years
 NBA has already held 3 seasons of Mahindra challenge
 The domino effect will create awareness as well as the
hoopla for basketball
 NBA appointed Justice Troy as basketball operations head
in India

4. Promote the game of basketball….
 Launch a league
 Association can launch its own league
 Can make use of infrastructure being built by NBA
 Franchisee model will fetch more money
 Charisma of international players will attract viewers
 League can give visibility to local teams and players
 It has multiple revenue streams

5. Promote the game of basketball – Why?
 Success of other leagues
 Formula1, IPL, EPL, Hockey,Wresteling
 Demographic changes in the society
 Psychographic changes in the society
 Strong viewership in India for sports and
entertainment
 Short duration and simplicity of the game
 Rising number of sports channels

6. IPL and EPL

8. Competition in the market
 Sports
 Cricket, Soccer, Wrestling
 Cinema
 Television
 Soap, reality shows, news
 Travel and tours
 Food chains

9. Suggested model of the game
 Age Group: under 18 years. & above 18 years.
 Format of the tournament: Group Stage, Single
Round-robin and Knockout
 Number of groups: 8
 Number of teams: 32
 No of matches: 80
 Venue: India
 All Metros
 Kochi(Kerala)
 Chandigarh (Punjab)

10. Fixture Format : Main Event
Group Group Group Group Group Group Group Group
1 2 3 4 5 6 7 8
4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams 4 Teams
Round 1 Total Number of Matches: 4c2 x = 48
8
Round 2 Total Number of Matches: 8c2 = 28
Semi finals Total Number of Matches: 2
3rd Place
Total Number of Matches: 2
Finals

11. Enrollment Process
State Teams Organizational Teams
Log on to www.ibpl.com and register
Registration closes on April 30, 2012

12. Business Model
• Sponsors
• Gate Money
Title & Licensing • Merchandise
Advertisers
Media Bids &
Rights Franchise
Rights
Share from:
Central Revenue
Media Rights

13. Projected Revenue
Chart Title
250
225
200
180
150 145
122 I. Income
96 II. Expenses
100
83 103 Profit
84
50 62
0
Year 1 Year 2 Year 3

14. Bidding Model and team formation
Auction for teams Auction for foreign players Team composition
Each team: minimum 8
Announcement of Auction for foreign national/regional
tender inviting Bids players players, maximum 2
international
One team per Maximum 3 2 players under
franchisee foreign players 18 from national
per team teams
Awarding of Awarding of Each franchise:
franchise players to Only one team
franchises

15. SWOT Analysis
• Brand Value • Competition
• Networking • Low viewership
• International • Lack of funds
Players
• NBA
S W
• Exposure of local
talent
• Global acceptance
O T • Early Retirement
of players
• Commercialization • Copy of strategy
of the game • Integrity towards
• New source of Country
entertainment

16. Action plan
 Set up a tournament committee
 Design a tournament layout
 Fix the budget
 Plan the venues
 Invite teams
 Approach sponsors
 Start Promotion

17. Thank You