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Why do we need UX

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Why do we need UX

Publicada em: Design
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Why do we need UX

  1. 1. Why do we need UX ? Adam Michalski Sr. UX Designer
  2. 2. Why do we need UX ? Adam Michalski Sr. UX Designer
  3. 3. Short version Long version > $$$
  4. 4. 4
  5. 5. 200 000 Customer everyday 34 000 Citys 192 Countries nyti.ms/1lWKwqL
  6. 6. Why was Airbnb so successful?
  7. 7. http://tnw.co/1EATrYl
  8. 8. http://tnw.co/1EATrYl
  9. 9. Change of Design http://tnw.co/1EATrYl
  10. 10. Optimising methods http://tnw.co/1EATrYl
  11. 11. Besides income;) What is the most important indicator of mobile applications?
  12. 12. 2015http://bit.ly/1Mmu6IK Air Patriots
  13. 13. 2015 Harder 70% decreased retention Easier 20% increased revenue http://bit.ly/1Mmu6IK Air Patriots - retention
  14. 14. Back to the roots
  15. 15. 1996
  16. 16. User Centered Design ISO 9241-210
  17. 17. Personas
  18. 18. Personas
  19. 19. 19962000
  20. 20. 199620002000
  21. 21. Usability test
  22. 22. Motivation
  23. 23. 28 Emotions
  24. 24. 29 User Experience
  25. 25. 2015
  26. 26. UXD How it works?
  27. 27. New Project what client need to solve
  28. 28. http://bit.ly/1CoBjjv
  29. 29. We think about business problem How we can help? Define needs & goals
  30. 30. Problem ! Webshop had poor sales performance http://bit.ly/1CoBjjv
  31. 31. Learn
  32. 32. Learn
  33. 33. 38 Customer Journey Learn
  34. 34. 39 Design
  35. 35. 40 http://bit.ly/1CoBjjv
  36. 36. Measure
  37. 37. 92%increased conversion 134%increased satisfaction Result* *Example based on Axance Case Study(http://bit.ly/1CoBjjv) presented on UX | Masterclass 2013 Rome
  38. 38. Build MeasureLearn
  39. 39. Build MeasureLearn
  40. 40. 45 Currently UXD is more holistic and data-inspired
  41. 41. “It’s very easy to be different, but very difficult to be better.” Jonathan Ive “It’s very easy to be different, but very difficult to be better.”
  42. 42. 10 Growth: Airbnb Case Study Joe Zadeh(Lead of Product & Innovation,AirBnb) Link: http://t.co/gBi8944Mlu ! Harnessing Human Time and Energy for Society(duolingo) Luis von Ahn(Co-founder, Duolingo) Link: http://tnw.co/1EATrYl ! Case Study: Amazon A/B Testing Improves Mobile App Retention Russell Caroll(Sr. Producer, Lemon Team) Link: http://bit.ly/1Mmu6IK ! UX & ROI. Improving the business value of a service with good UX and good design skills. Frédéric Gaillard - Axance (UXallliance-Paris) presented on UX | Masterclass 2013 Rome Link: http://bit.ly/1CoBjjv 47 Source materials
  43. 43. • http://commons.wikimedia.org/wiki/File:Exposed_mango_tree_roots.jpg by Aaron Escobar. • http://commons.wikimedia.org/wiki/File%3ATekno_the_Robotic_Puppy.JPG By Toyloverz • https://www.youtube.com/watch?v=D_vK9n5QuPg • https://www.flickr.com/photos/curiouslee/6156099396/ • https://www.flickr.com/photos/rosenfeldmedia/14293522950/ Gelman, Debra Levin. 2014. Design for Kids. New York: Rosenfeld Media. • https://www.flickr.com/photos/rosenfeldmedia/10909784416/ Bojko, Aga. 2013. Eye Tracking the User Experience. New York: Rosenfeld Media. • https://www.flickr.com/photos/rosenfeldmedia/11496626935/ Horton, Sarah; Quesenbery, Whitney. 2014. A Web for Everyone. New York: Rosenfeld Media • https://www.flickr.com/photos/rosenfeldmedia/10910441184/ Bojko, Aga. 2013. Eye Tracking the User Experience. New York: Rosenfeld Media • https://www.flickr.com/photos/rosenfeldmedia/14478907114/ Gelman, Debra Levin. 2014. Design for Kids. New York: Rosenfeld Media. • Picture of Personas from: About Face 3: The Essentials of Interaction Design by Alan Cooper, Robert Reimann and David Cronin, John Wiley & Sons, 2012 • http://themetapicture.com/oh-sorry/ • https://www.flickr.com/photos/wiros/2863033803 • http://commons.wikimedia.org/wiki/File:Tekno_the_Robotic_Puppy.JPG • http://flic.kr/p/7CfiL8 • http://airbnb.pl/rooms/2022729 • http://theleanstartup.com • http://uxisnotui.com 48 Photo credits
  44. 44. Thank you for your attention! Questions? Adam Michalski @michalskiadam

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