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Cover Slide
Twitter Tune-Up:
How to Build Engagement and Followers
Without Spending All Day Tweeting
September 6, 2018
Follow Us Today
@PRSA_NCC
@IndiePRalliance
@AmazingPRMaven
Ami Neiberger-Miller, MA, APR is founder of Steppingstone LLC, an independent
firm that provides public relations and grap...
Time-saver #1: Be intentional
• Why are you tweeting?
• What outcome will result?
• Write down your content
marketing stra...
Time-saver #2: Use auto-
scheduling software.
• Help yourself. Program in
advance evergreen material.
• Always have someon...
Time-saver #3: Use lists
strategically.
• Use twitter lists (public or private).
• Curate your favorite 10-25 active accou...
Hashtag followMy personal tweets
Reporter
list from a
Twitter list
Ami’s Hootsuite
Time-saver #4: Mix evergreen
and current posts.
• Develop seasonal posts. Schedule in advance.
• “Break up” seasonal posts...
Time-saver #5: Recycle
graphics.
• Infographics can have longevity.
• Re-runs are ok, just don’t label them
new.
• Refresh...
Time-saver #6: Look at your
analytics monthly.
• Use free analytic tools in Twitter.
• What worked? What didn’t?
• Evaluat...
Time-saver #7: Invest time in
engagement.
• Use contests but limit time span so
you aren’t stressed.
• Set checkins daily ...
5 Things to Never Do
• Auto-response to follows.
• Extreme self-promotion.
• Abandon ship during a live event.
• Ignore yo...
Resources & tools:
• Pew Research Center, Internet &
Technology, pewinternet.org
• Social Media Examiner,
socialmediaexami...
Thank You !
Ami Neiberger-Miller, MA, APR
Steppingstone LLC
ami@steppingstoneLLC.com
SteppingstoneLLC.com
@AmazingPRMaven
...
Twitter Tune-Up: How to Build Engagement and Followers Without Spending All Day Tweeting
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Twitter Tune-Up: How to Build Engagement and Followers Without Spending All Day Tweeting

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Are you trying to take your Twitter feed to the next level, but struggling to get there? Do you log in with guilt realizing your last tweet was 2 weeks ago? Are you wondering if anyone is paying attention to your Twitter feed, and are they really the people you want? Ami Neiberger-Miller (@AmazingPRMaven) will address these issues and more in her presentation on how to have a thriving Twitter feed and taking strategic steps to grow and manage it. She will discuss: auto-scheduling software vs. live-tweeting, contests, hashtags, time management, content curation, and more.

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Twitter Tune-Up: How to Build Engagement and Followers Without Spending All Day Tweeting

  1. 1. Cover Slide Twitter Tune-Up: How to Build Engagement and Followers Without Spending All Day Tweeting September 6, 2018
  2. 2. Follow Us Today @PRSA_NCC @IndiePRalliance @AmazingPRMaven
  3. 3. Ami Neiberger-Miller, MA, APR is founder of Steppingstone LLC, an independent firm that provides public relations and graphic design services to nonprofits, associations and small businesses. Her personal Twitter feed @AmazingPRMaven has more than 7,000 followers. She manages Twitter feeds for clients and provides counsel on digital engagement.
  4. 4. Time-saver #1: Be intentional • Why are you tweeting? • What outcome will result? • Write down your content marketing strategy. • Identify core themes. • Log your time invested.
  5. 5. Time-saver #2: Use auto- scheduling software. • Help yourself. Program in advance evergreen material. • Always have someone deputized to “turn it off” or re-schedule if a news event changes the situation.
  6. 6. Time-saver #3: Use lists strategically. • Use twitter lists (public or private). • Curate your favorite 10-25 active accounts. • Use lists to strategically monitor competitors, allies, newsmakers. • Re-visit and review your lists periodically. • Set up easy monitoring for the list with a column in Hootsuite or other software.
  7. 7. Hashtag followMy personal tweets Reporter list from a Twitter list Ami’s Hootsuite
  8. 8. Time-saver #4: Mix evergreen and current posts. • Develop seasonal posts. Schedule in advance. • “Break up” seasonal posts with current news. • Mix up photos on evergreen posts. • Schedule judiciously. • Do memes in professional software like Canva, so you can easily resize for Instagram, Facebook, etc.
  9. 9. Time-saver #5: Recycle graphics. • Infographics can have longevity. • Re-runs are ok, just don’t label them new. • Refresh seasonal library so you have variety. • Update stats and websites.
  10. 10. Time-saver #6: Look at your analytics monthly. • Use free analytic tools in Twitter. • What worked? What didn’t? • Evaluate monthly for trends and outcomes. • Graph over time impressions, engagements (by month) and look for trends.
  11. 11. Time-saver #7: Invest time in engagement. • Use contests but limit time span so you aren’t stressed. • Set checkins daily to engage on twitter, re-tweet your allies, respond. • Re-tweet, comment and respond to others.
  12. 12. 5 Things to Never Do • Auto-response to follows. • Extreme self-promotion. • Abandon ship during a live event. • Ignore your analytics. • Appropriate a hashtag without reading it.
  13. 13. Resources & tools: • Pew Research Center, Internet & Technology, pewinternet.org • Social Media Examiner, socialmediaexaminer.org • Twitter’s blog, business.twitter.com/en/blog.html
  14. 14. Thank You ! Ami Neiberger-Miller, MA, APR Steppingstone LLC ami@steppingstoneLLC.com SteppingstoneLLC.com @AmazingPRMaven PRSA NCC: www.prsa-ncc.org NCC IPRA: www.prsa-ncc.org/ipra @PRSA_NCC @IndiePRalliance

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