2. WHAT IS SEO ?
Search Engine Optimization (SEO) is an integral part of
digital marketing that focuses on optimizing a website's
visibility and ranking in search engine results. It involves
various techniques and strategies aimed at improving
organic (non-paid) search engine traffic to a website. SEO
is an ever-evolving field, as search engines continually
update their algorithms to deliver the most relevant and
valuable results to users.
3. How is SEO different from SEM and PPC?
line visibility and driving traffic to websites, they have
distinct approaches and objectives. Understanding the
differences between SEO, SEIn the realm of digital
marketing, three commonly used terms are SEO, SEM,
and PPC. While they all contribute to improving onM, and
PPC is essential for devising an effective online
4. Search Engine Optimization (SEO):
SEO is a set of practices aimed at improving a website's organic
(non-paid) visibility and ranking in search engine results. It
involves optimizing various elements on and off the website to
make it more search engine-friendly. The primary focus of SEO
is to attract organic traffic by creating valuable and relevant
content, improving website structure and user experience, and
obtaining high-quality backlinks.