1. Marketing Communication Plan

2. Agenda
1. Social Media
2. Public Relations
3. Advertising
4. Promotions
5. Print Material
6. Cross Branding

3. Social Media
- Spread awareness through a number of social networks by
market segmentation, targeting location, demographics (age
group, sex), likes & interests. Advertising on Facebook.
- Through out the campaign will share with the audience; photos
of products & brands, health benefits & nutrition facts, general
well being, benefits of other foods (vegetables, fruits…etc),
content both Arabic & English, Q&A, articles, video, press
releases…etc. Including popular blogs both locally & regional.
- Media elements to be utilized; Facebook, Twitter, Tumbler blog,
website brand, products & media page, online brochure,
Pinterest, Foursquare, instagram and other popular social
networks. Each element will be communicated in both Arabic
and English language.

4. Social Media
• Twitter, Weekly hash tag
• Video, to create online commercials and upload on
Youtube.
• Online Newsletter, Mailchimp.com to be developed
• Website mobile version
• E-commerce
– To be developed

5. Social Media
• Lowcarb.Nosugar App to be developed further:
– Will have each brand with product lines & products.
– Where to purchase by industry (pharmacy, restaurant…etc.)
with address & contact info

6. Public Relations
• Online Press Release
• Events
• Healthy Campaign with sponsorships; diet centers,
fitness centers, corporates (social responsibility)

7. Advertising
• Printed only recommend, dinning & food annual
magazine
• Popular magazine, Bazzar

8. Promotions
• Gift Baskets
• Snack Box
• Sponsor IKEA calendar, each month a brand
• Stands
• Placed in channel distribution venue
• Both Counter & Big Size
• Already been implement, will have more with improvement

9. Print Material
• No need to print
• Only print roll up
• Place in channel distribution venue
• QR Reader will be placed on roll up, stands, & our
store, to link consumers to:
• Online brochure
• Website
• Social Media
• Blog
• And much more…

10. Cross Branding
• With top clients
• Database Sharing
• Activities