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ninth edition
STEPHEN P. ROBBINS
© 2007 Prentice Hall, Inc.© 2007 Prentice Hall, Inc.
All rights reserved.All rights reserved.
PowerPoint Presentation by Charlie CookPowerPoint Presentation by Charlie Cook
The University of West AlabamaThe University of West Alabama
MARY COULTER
OrganizationalOrganizational
Structure and DesignStructure and Design
ChapterChapter
1010
© 2007 Prentice Hall, Inc. All rights
reserved. 10–2
L E A R N I N G O U T L I N EL E A R N I N G O U T L I N E
Follow this Learning Outline as you read and study this chapter.Follow this Learning Outline as you read and study this chapter.
Defining Organizational StructureDefining Organizational Structure
• Discuss the traditional and contemporary views of workDiscuss the traditional and contemporary views of work
specialization, chain of command, and span of control.specialization, chain of command, and span of control.
• Describe each of the five forms of departmentalization.Describe each of the five forms of departmentalization.
• Explain cross-functional teams.Explain cross-functional teams.
• Differentiate, authority, responsibility, and unity ofDifferentiate, authority, responsibility, and unity of
command.command.
• Tell what factors influence the amount of centralizationTell what factors influence the amount of centralization
and decentralization.and decentralization.
• Explain how formalization is used in organizationalExplain how formalization is used in organizational
design.design.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–3
L E A R N I N G O U T L I N E (cont’d)L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.Follow this Learning Outline as you read and study this chapter.
Organizational Design DecisionsOrganizational Design Decisions
• Contrast mechanistic and organic organizations.Contrast mechanistic and organic organizations.
• Explain the relationship between strategy and structure.Explain the relationship between strategy and structure.
• Tell how organizational size affects organizational design.Tell how organizational size affects organizational design.
• Discuss Woodward’s findings on the relationship ofDiscuss Woodward’s findings on the relationship of
technology and structure.technology and structure.
• Explain how environmental uncertainty affectsExplain how environmental uncertainty affects
organizational design.organizational design.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–4
L E A R N I N G O U T L I N E (cont’d)L E A R N I N G O U T L I N E (cont’d)
Follow this Learning Outline as you read and study this chapter.Follow this Learning Outline as you read and study this chapter.
Common Organizational DesignsCommon Organizational Designs
• Contrast the three traditional organizational designs.Contrast the three traditional organizational designs.
• Explain team, matrix, and project structures.Explain team, matrix, and project structures.
• Describe the design of virtual and network organizations.Describe the design of virtual and network organizations.
• Discuss the organizational design challenges facingDiscuss the organizational design challenges facing
managers today.managers today.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–5
Defining Organizational StructureDefining Organizational Structure
• Organizational StructureOrganizational Structure
 The formal arrangement of jobs within an organization.The formal arrangement of jobs within an organization.
• Organizational DesignOrganizational Design
 A process involving decisions about six key elements:A process involving decisions about six key elements:
 Work specializationWork specialization
 DepartmentalizationDepartmentalization
 Chain of commandChain of command
 Span of controlSpan of control
 Centralization and decentralizationCentralization and decentralization
 FormalizationFormalization
© 2007 Prentice Hall, Inc. All rights
reserved. 10–6
Exhibit 10–1Exhibit 10–1 Purposes of OrganizingPurposes of Organizing
• Divides work to be done into specific jobs and
departments.
• Assigns tasks and responsibilities associated with
individual jobs.
• Coordinates diverse organizational tasks.
• Clusters jobs into units.
• Establishes relationships among individuals,
groups, and departments.
• Establishes formal lines of authority.
• Allocates and deploys organizational resources.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–7
Organizational StructureOrganizational Structure
• Work SpecializationWork Specialization
 The degree to which tasks in the organization areThe degree to which tasks in the organization are
divided into separate jobs with each step completeddivided into separate jobs with each step completed
by a different person.by a different person.
 Overspecialization can result in human diseconomiesOverspecialization can result in human diseconomies
from boredom, fatigue, stress, poor quality, increasedfrom boredom, fatigue, stress, poor quality, increased
absenteeism, and higher turnover.absenteeism, and higher turnover.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–8
Departmentalization by TypeDepartmentalization by Type
• FunctionalFunctional
 Grouping jobs byGrouping jobs by
functions performedfunctions performed
• ProductProduct
 Grouping jobs by productGrouping jobs by product
lineline
• GeographicalGeographical
 Grouping jobs on theGrouping jobs on the
basis of territory orbasis of territory or
geographygeography
• ProcessProcess
 Grouping jobs on theGrouping jobs on the
basis of product orbasis of product or
customer flowcustomer flow
• CustomerCustomer
 Grouping jobs by type ofGrouping jobs by type of
customer and needscustomer and needs
© 2007 Prentice Hall, Inc. All rights
reserved. 10–9
Exhibit 10–2Exhibit 10–2 Functional DepartmentalizationFunctional Departmentalization
• Advantages
• Efficiencies from putting together similar specialties and
people with common skills, knowledge, and orientations
• Coordination within functional area
• In-depth specialization
• Disadvantages
• Poor communication across functional areas
• Limited view of organizational goals
© 2007 Prentice Hall, Inc. All rights
reserved. 10–10
Exhibit 10–2 (cont’d)Exhibit 10–2 (cont’d) Geographical DepartmentalizationGeographical Departmentalization
• Advantages
• More effective and efficient handling of specific
regional issues that arise
• Serve needs of unique geographic markets better
• Disadvantages
• Duplication of functions
• Can feel isolated from other organizational areas
© 2007 Prentice Hall, Inc. All rights
reserved. 10–11
Exhibit 10–2 (cont’d)Exhibit 10–2 (cont’d) Product DepartmentalizationProduct Departmentalization
+ Allows specialization in particular products and services
+ Managers can become experts in their industry
+ Closer to customers
– Duplication of functions
– Limited view of organizational goals
© 2007 Prentice Hall, Inc. All rights
reserved. 10–12
Exhibit 10–2 (cont’d)Exhibit 10–2 (cont’d) Process DepartmentalizationProcess Departmentalization
+ More efficient flow of work activities
– Can only be used with certain types of products
© 2007 Prentice Hall, Inc. All rights
reserved. 10–13
Exhibit 10–2 (cont’d)Exhibit 10–2 (cont’d) Customer DepartmentalizationCustomer Departmentalization
+ Customers’ needs and problems can be met by specialists
- Duplication of functions
- Limited view of organizational goals
© 2007 Prentice Hall, Inc. All rights
reserved. 10–14
Organization Structure (cont’d)Organization Structure (cont’d)
• Chain of CommandChain of Command
 The continuous line of authority that extends fromThe continuous line of authority that extends from
upper levels of an organization to the lowest levels ofupper levels of an organization to the lowest levels of
the organization and clarifies who reports to who.the organization and clarifies who reports to who.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–15
Organization Structure (cont’d)Organization Structure (cont’d)
• AuthorityAuthority
 The rights inherent in a managerial position to tellThe rights inherent in a managerial position to tell
people what to do and to expect them to do it.people what to do and to expect them to do it.
• ResponsibilityResponsibility
 The obligation or expectation to perform.The obligation or expectation to perform.
• Unity of CommandUnity of Command
 The concept that a person should have one boss andThe concept that a person should have one boss and
should report only to that person.should report only to that person.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–16
Organization Structure (cont’d)Organization Structure (cont’d)
• Span of ControlSpan of Control
 The number of employees who can be effectively andThe number of employees who can be effectively and
efficiently supervised by a manager.efficiently supervised by a manager.
 Width of span is affected by:Width of span is affected by:
 Skills and abilities of the managerSkills and abilities of the manager
 Employee characteristicsEmployee characteristics
 Characteristics of the work being doneCharacteristics of the work being done
 Similarity of tasksSimilarity of tasks
 Complexity of tasksComplexity of tasks
 Physical proximity of subordinatesPhysical proximity of subordinates
 Standardization of tasksStandardization of tasks
© 2007 Prentice Hall, Inc. All rights
reserved. 10–17
Exhibit 10–3Exhibit 10–3 Contrasting Spans of ControlContrasting Spans of Control
© 2007 Prentice Hall, Inc. All rights
reserved. 10–18
Organization Structure (cont’d)Organization Structure (cont’d)
• CentralizationCentralization
 The degree to which decision-making is concentratedThe degree to which decision-making is concentrated
at a single point in the organizations.at a single point in the organizations.
 Organizations in which top managers make all the decisionsOrganizations in which top managers make all the decisions
and lower-level employees simply carry out those orders.and lower-level employees simply carry out those orders.
• DecentralizationDecentralization
 Organizations in which decision-making is pushedOrganizations in which decision-making is pushed
down to the managers who are closest to the action.down to the managers who are closest to the action.
• Employee EmpowermentEmployee Empowerment
 Increasing the decision-making authority (power) ofIncreasing the decision-making authority (power) of
employees.employees.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–19
Exhibit 10–4Exhibit 10–4 Factors that Influence the Amount of CentralizationFactors that Influence the Amount of Centralization
• More CentralizationMore Centralization
 Environment is stable.Environment is stable.
 Lower-level managers are not as capable or experienced atLower-level managers are not as capable or experienced at
making decisions as upper-level managers.making decisions as upper-level managers.
 Lower-level managers do not want to have a say in decisions.Lower-level managers do not want to have a say in decisions.
 Decisions are relatively minor.Decisions are relatively minor.
 Organization is facing a crisis or the risk of company failure.Organization is facing a crisis or the risk of company failure.
 Company is large.Company is large.
 Effective implementation of company strategies depends onEffective implementation of company strategies depends on
managers retaining say over what happens.managers retaining say over what happens.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–20
Exhibit 10–4 (cont’d)Exhibit 10–4 (cont’d) Factors that Influence the Amount of CentralizationFactors that Influence the Amount of Centralization
• More DecentralizationMore Decentralization
 Environment is complex, uncertain.Environment is complex, uncertain.
 Lower-level managers are capable and experienced at makingLower-level managers are capable and experienced at making
decisions.decisions.
 Lower-level managers want a voice in decisions.Lower-level managers want a voice in decisions.
 Decisions are significant.Decisions are significant.
 Corporate culture is open to allowing managers to have a say inCorporate culture is open to allowing managers to have a say in
what happens.what happens.
 Company is geographically dispersed.Company is geographically dispersed.
 Effective implementation of company strategies depends onEffective implementation of company strategies depends on
managers having involvement and flexibility to make decisions.managers having involvement and flexibility to make decisions.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–21
Organization Structure (cont’d)Organization Structure (cont’d)
• FormalizationFormalization
 The degree to which jobs within the organization areThe degree to which jobs within the organization are
standardized and the extent to which employeestandardized and the extent to which employee
behavior is guided by rules and procedures.behavior is guided by rules and procedures.
 Highly formalized jobs offer little discretion over what is to beHighly formalized jobs offer little discretion over what is to be
done.done.
 Low formalization means fewer constraints on howLow formalization means fewer constraints on how
employees do their work.employees do their work.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–22
Organizational Design DecisionsOrganizational Design Decisions
• Mechanistic OrganizationMechanistic Organization
 A rigid and tightly controlledA rigid and tightly controlled
structurestructure
 High specializationHigh specialization
 Rigid departmentalizationRigid departmentalization
 Narrow spans of controlNarrow spans of control
 High formalizationHigh formalization
 Limited information networkLimited information network
(downward)(downward)
 Low decision participationLow decision participation
• Organic OrganizationOrganic Organization
 Highly flexible andHighly flexible and
adaptable structureadaptable structure
 Non-standardized jobsNon-standardized jobs
 Fluid team-based structureFluid team-based structure
 Little direct supervisionLittle direct supervision
 Minimal formal rulesMinimal formal rules
 Open communicationOpen communication
networknetwork
 Empowered employeesEmpowered employees
© 2007 Prentice Hall, Inc. All rights
reserved. 10–23
Exhibit 10–5Exhibit 10–5 Mechanistic versus Organic OrganizationMechanistic versus Organic Organization
• High specialization
• Rigid departmentalization
• Clear chain of command
• Narrow spans of control
• Centralization
• High formalization
• Cross-functional teams
• Cross-hierarchical teams
• Free flow of information
• Wide spans of control
• Decentralization
• Low formalization
© 2007 Prentice Hall, Inc. All rights
reserved. 10–24
Contingency FactorsContingency Factors
• Structural decisions are influenced by:Structural decisions are influenced by:
 Overall strategy of the organizationOverall strategy of the organization
 Organizational structure follows strategy.Organizational structure follows strategy.
 Size of the organizationSize of the organization
 Firms change from organic to mechanistic organizations asFirms change from organic to mechanistic organizations as
they grow in size.they grow in size.
 Technology use by the organizationTechnology use by the organization
 Firms adapt their structure to the technology they use.Firms adapt their structure to the technology they use.
 Degree of environmental uncertaintyDegree of environmental uncertainty
 Dynamic environments require organic structures;Dynamic environments require organic structures;
mechanistic structures need stable environments.mechanistic structures need stable environments.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–25
Contingency Factors (cont’d)Contingency Factors (cont’d)
• Strategy Frameworks:Strategy Frameworks:
 InnovationInnovation
 Pursuing competitive advantage through meaningful andPursuing competitive advantage through meaningful and
unique innovations favors an organic structuring.unique innovations favors an organic structuring.
 Cost minimizationCost minimization
 Focusing on tightly controlling costs requires a mechanisticFocusing on tightly controlling costs requires a mechanistic
structure for the organization.structure for the organization.
 ImitationImitation
 Minimizing risks and maximizing profitability by copyingMinimizing risks and maximizing profitability by copying
market leaders requires both organic and mechanisticmarket leaders requires both organic and mechanistic
elements in the organization’s structure.elements in the organization’s structure.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–26
Contingency Factors (cont’d)Contingency Factors (cont’d)
• Strategy and StructureStrategy and Structure
 Achievement of strategic goals is facilitated byAchievement of strategic goals is facilitated by
changes in organizational structure thatchanges in organizational structure that
accommodate and support change.accommodate and support change.
• Size and StructureSize and Structure
 As an organization grows larger, its structure tends toAs an organization grows larger, its structure tends to
change from organic to mechanistic with increasedchange from organic to mechanistic with increased
specialization, departmentalization, centralization,specialization, departmentalization, centralization,
and rules and regulations.and rules and regulations.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–27
Contingency Factors (cont’d)Contingency Factors (cont’d)
• Technology and StructureTechnology and Structure
 Organizations adapt their structures to theirOrganizations adapt their structures to their
technology.technology.
 Woodward’s classification of firms based on theWoodward’s classification of firms based on the
complexity of the technology employed:complexity of the technology employed:
 Unit productionUnit production of single units or small batchesof single units or small batches
 Mass productionMass production of large batches of outputof large batches of output
 Process productionProcess production in continuous process of outputsin continuous process of outputs
 Routine technology = mechanistic organizationsRoutine technology = mechanistic organizations
 Non-routine technology = organic organizationsNon-routine technology = organic organizations
© 2007 Prentice Hall, Inc. All rights
reserved. 10–28
Exhibit 10–6Exhibit 10–6 Woodward’s Findings on Technology, Structure,Woodward’s Findings on Technology, Structure,
and Effectivenessand Effectiveness
© 2007 Prentice Hall, Inc. All rights
reserved. 10–29
Contingency Factors (cont’d)Contingency Factors (cont’d)
• Environmental Uncertainty and StructureEnvironmental Uncertainty and Structure
 Mechanistic organizational structures tend to be mostMechanistic organizational structures tend to be most
effective in stable and simple environments.effective in stable and simple environments.
 The flexibility of organic organizational structures isThe flexibility of organic organizational structures is
better suited for dynamic and complex environments.better suited for dynamic and complex environments.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–30
Common Organizational DesignsCommon Organizational Designs
• Traditional DesignsTraditional Designs
 Simple structureSimple structure
 Low departmentalization, wide spans of control, centralizedLow departmentalization, wide spans of control, centralized
authority, little formalizationauthority, little formalization
 Functional structureFunctional structure
 Departmentalization by functionDepartmentalization by function
– Operations, finance, human resources, and productOperations, finance, human resources, and product
research and developmentresearch and development
 Divisional structureDivisional structure
 Composed of separate business units or divisions with limitedComposed of separate business units or divisions with limited
autonomy under the coordination and control the parentautonomy under the coordination and control the parent
corporation.corporation.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–31
Exhibit 10–7Exhibit 10–7 Strengths and Weaknesses of TraditionalStrengths and Weaknesses of Traditional
Organizational DesignsOrganizational Designs
© 2007 Prentice Hall, Inc. All rights
reserved. 10–32
Exhibit 10–8Exhibit 10–8 Contemporary Organizational DesignsContemporary Organizational Designs
Team StructureTeam Structure
•• What it is:What it is: A structure in which the entire organization is made up ofA structure in which the entire organization is made up of
work groups or teams.work groups or teams.
•• Advantages:Advantages: Employees are more involved and empowered. ReducedEmployees are more involved and empowered. Reduced
barriers among functional areas.barriers among functional areas.
•• Disadvantages:Disadvantages: No clear chain of command. Pressure on teams to perform.No clear chain of command. Pressure on teams to perform.
Matrix-Project StructureMatrix-Project Structure
What it is:What it is: A structure that assigns specialists from different functionalA structure that assigns specialists from different functional
areas to work on projects but who return to their areas whenareas to work on projects but who return to their areas when
the project is completed. Project is a structure in whichthe project is completed. Project is a structure in which
employees continuously work on projects. As one project isemployees continuously work on projects. As one project is
completed, employees move on to the next project.completed, employees move on to the next project.
•• Advantages:Advantages: Fluid and flexible design that can respond to environmentalFluid and flexible design that can respond to environmental
changes. Faster decision making.changes. Faster decision making.
•• Disadvantages:Disadvantages: Complexity of assigning people to projects. Task andComplexity of assigning people to projects. Task and
personality conflicts.personality conflicts.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–33
Exhibit 10–8 (cont’d)Exhibit 10–8 (cont’d) Contemporary Organizational DesignsContemporary Organizational Designs
Boundaryless StructureBoundaryless Structure
What it is:What it is: A structure that is not defined by or limited to artificialA structure that is not defined by or limited to artificial
horizontal, vertical, or external boundaries; includes virtualhorizontal, vertical, or external boundaries; includes virtual
and network types of organizations.and network types of organizations.
•• Advantages:Advantages: Highly flexible and responsive. Draws on talent wherever it’sHighly flexible and responsive. Draws on talent wherever it’s
found..found..
•• Disadvantages:Disadvantages: Lack of control. Communication difficulties..Lack of control. Communication difficulties..
© 2007 Prentice Hall, Inc. All rights
reserved. 10–34
Organizational Designs (cont’d)Organizational Designs (cont’d)
• Contemporary Organizational DesignsContemporary Organizational Designs
 Team structuresTeam structures
 The entire organization is made up of work groups or self-The entire organization is made up of work groups or self-
managed teams of empowered employees.managed teams of empowered employees.
 Matrix and project structuresMatrix and project structures
 Specialists from different functional departments areSpecialists from different functional departments are
assigned to work on projects led by project managers.assigned to work on projects led by project managers.
 Matrix and project participants have two managers.Matrix and project participants have two managers.
 In project structures, employees work continuously onIn project structures, employees work continuously on
projects; moving on to another project as each project isprojects; moving on to another project as each project is
completed.completed.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–35
Exhibit 10–9Exhibit 10–9 An Example of a Matrix OrganizationAn Example of a Matrix Organization
© 2007 Prentice Hall, Inc. All rights
reserved. 10–36
Organizational Designs (cont’d)Organizational Designs (cont’d)
• Contemporary Organizational Designs (cont’d)Contemporary Organizational Designs (cont’d)
 Boundaryless OrganizationBoundaryless Organization
 An flexible and unstructured organizational design that isAn flexible and unstructured organizational design that is
intended to break down external barriers between theintended to break down external barriers between the
organization and its customers and suppliers.organization and its customers and suppliers.
 Removes internal (horizontal) boundaries:Removes internal (horizontal) boundaries:
– Eliminates the chain of commandEliminates the chain of command
– Has limitless spans of controlHas limitless spans of control
– Uses empowered teams rather than departmentsUses empowered teams rather than departments
 Eliminates external boundaries:Eliminates external boundaries:
– Uses virtual, network, and modular organizationalUses virtual, network, and modular organizational
structures to get closer to stakeholders.structures to get closer to stakeholders.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–37
Removing External BoundariesRemoving External Boundaries
• Virtual OrganizationVirtual Organization
 An organization that consists of a small core of full-timeAn organization that consists of a small core of full-time
employees and that temporarily hires specialists to work onemployees and that temporarily hires specialists to work on
opportunities that arise.opportunities that arise.
• Network OrganizationNetwork Organization
 A small core organization that outsources its majorA small core organization that outsources its major
business functions (e.g., manufacturing) in order tobusiness functions (e.g., manufacturing) in order to
concentrate what it does best.concentrate what it does best.
• Modular OrganizationModular Organization
 A manufacturing organization that uses outside suppliers toA manufacturing organization that uses outside suppliers to
provide product components for its final assemblyprovide product components for its final assembly
operations.operations.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–38
Today’s Organizational DesignToday’s Organizational Design
ChallengesChallenges
• Keeping Employees ConnectedKeeping Employees Connected
 Widely dispersed and mobile employeesWidely dispersed and mobile employees
• Building a Learning OrganizationBuilding a Learning Organization
• Managing Global Structural IssuesManaging Global Structural Issues
 Cultural implications of design elementsCultural implications of design elements
© 2007 Prentice Hall, Inc. All rights
reserved. 10–39
Organizational Designs (cont’d)Organizational Designs (cont’d)
• The Learning OrganizationThe Learning Organization
 An organization that has developed the capacity toAn organization that has developed the capacity to
continuously learn, adapt, and change through thecontinuously learn, adapt, and change through the
practice of knowledge management by employees.practice of knowledge management by employees.
 Characteristics of a learning organization:Characteristics of a learning organization:
 An open team-based organization design that empowersAn open team-based organization design that empowers
employeesemployees
 Extensive and open information sharingExtensive and open information sharing
 Leadership that provides a shared vision of the organization’sLeadership that provides a shared vision of the organization’s
future, support and encouragementfuture, support and encouragement
 A strong culture of shared values, trust, openness, and aA strong culture of shared values, trust, openness, and a
sense of community.sense of community.
© 2007 Prentice Hall, Inc. All rights
reserved. 10–40
Terms to KnowTerms to Know
• organizingorganizing
• organizational structureorganizational structure
• organizational designorganizational design
• work specializationwork specialization
• departmentalizationdepartmentalization
• functional departmentalizationfunctional departmentalization
• product departmentalizationproduct departmentalization
• geographicalgeographical
departmentalizationdepartmentalization
• process departmentalizationprocess departmentalization
• customer departmentalizationcustomer departmentalization
• cross-functional teamscross-functional teams
• chain of commandchain of command
• authorityauthority
• responsibilityresponsibility
• unity of commandunity of command
• span of controlspan of control
• centralizationcentralization
• decentralizationdecentralization
• employee empowermentemployee empowerment
• formalizationformalization
• mechanistic organizationmechanistic organization
• organic organizationorganic organization
• unit productionunit production
• mass productionmass production
• process productionprocess production
• simple structuresimple structure
• functional structurefunctional structure
© 2007 Prentice Hall, Inc. All rights
reserved. 10–41
Terms to KnowTerms to Know
• divisional structuredivisional structure
• team structureteam structure
• matrix structurematrix structure
• project structureproject structure
• boundaryless organizationboundaryless organization
• virtual organizationvirtual organization
• network organizationnetwork organization
• learning organizationlearning organization
• organizational chartorganizational chart

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  • 1. ninth edition STEPHEN P. ROBBINS © 2007 Prentice Hall, Inc.© 2007 Prentice Hall, Inc. All rights reserved.All rights reserved. PowerPoint Presentation by Charlie CookPowerPoint Presentation by Charlie Cook The University of West AlabamaThe University of West Alabama MARY COULTER OrganizationalOrganizational Structure and DesignStructure and Design ChapterChapter 1010
  • 2. © 2007 Prentice Hall, Inc. All rights reserved. 10–2 L E A R N I N G O U T L I N EL E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter.Follow this Learning Outline as you read and study this chapter. Defining Organizational StructureDefining Organizational Structure • Discuss the traditional and contemporary views of workDiscuss the traditional and contemporary views of work specialization, chain of command, and span of control.specialization, chain of command, and span of control. • Describe each of the five forms of departmentalization.Describe each of the five forms of departmentalization. • Explain cross-functional teams.Explain cross-functional teams. • Differentiate, authority, responsibility, and unity ofDifferentiate, authority, responsibility, and unity of command.command. • Tell what factors influence the amount of centralizationTell what factors influence the amount of centralization and decentralization.and decentralization. • Explain how formalization is used in organizationalExplain how formalization is used in organizational design.design.
  • 3. © 2007 Prentice Hall, Inc. All rights reserved. 10–3 L E A R N I N G O U T L I N E (cont’d)L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.Follow this Learning Outline as you read and study this chapter. Organizational Design DecisionsOrganizational Design Decisions • Contrast mechanistic and organic organizations.Contrast mechanistic and organic organizations. • Explain the relationship between strategy and structure.Explain the relationship between strategy and structure. • Tell how organizational size affects organizational design.Tell how organizational size affects organizational design. • Discuss Woodward’s findings on the relationship ofDiscuss Woodward’s findings on the relationship of technology and structure.technology and structure. • Explain how environmental uncertainty affectsExplain how environmental uncertainty affects organizational design.organizational design.
  • 4. © 2007 Prentice Hall, Inc. All rights reserved. 10–4 L E A R N I N G O U T L I N E (cont’d)L E A R N I N G O U T L I N E (cont’d) Follow this Learning Outline as you read and study this chapter.Follow this Learning Outline as you read and study this chapter. Common Organizational DesignsCommon Organizational Designs • Contrast the three traditional organizational designs.Contrast the three traditional organizational designs. • Explain team, matrix, and project structures.Explain team, matrix, and project structures. • Describe the design of virtual and network organizations.Describe the design of virtual and network organizations. • Discuss the organizational design challenges facingDiscuss the organizational design challenges facing managers today.managers today.
  • 5. © 2007 Prentice Hall, Inc. All rights reserved. 10–5 Defining Organizational StructureDefining Organizational Structure • Organizational StructureOrganizational Structure  The formal arrangement of jobs within an organization.The formal arrangement of jobs within an organization. • Organizational DesignOrganizational Design  A process involving decisions about six key elements:A process involving decisions about six key elements:  Work specializationWork specialization  DepartmentalizationDepartmentalization  Chain of commandChain of command  Span of controlSpan of control  Centralization and decentralizationCentralization and decentralization  FormalizationFormalization
  • 6. © 2007 Prentice Hall, Inc. All rights reserved. 10–6 Exhibit 10–1Exhibit 10–1 Purposes of OrganizingPurposes of Organizing • Divides work to be done into specific jobs and departments. • Assigns tasks and responsibilities associated with individual jobs. • Coordinates diverse organizational tasks. • Clusters jobs into units. • Establishes relationships among individuals, groups, and departments. • Establishes formal lines of authority. • Allocates and deploys organizational resources.
  • 7. © 2007 Prentice Hall, Inc. All rights reserved. 10–7 Organizational StructureOrganizational Structure • Work SpecializationWork Specialization  The degree to which tasks in the organization areThe degree to which tasks in the organization are divided into separate jobs with each step completeddivided into separate jobs with each step completed by a different person.by a different person.  Overspecialization can result in human diseconomiesOverspecialization can result in human diseconomies from boredom, fatigue, stress, poor quality, increasedfrom boredom, fatigue, stress, poor quality, increased absenteeism, and higher turnover.absenteeism, and higher turnover.
  • 8. © 2007 Prentice Hall, Inc. All rights reserved. 10–8 Departmentalization by TypeDepartmentalization by Type • FunctionalFunctional  Grouping jobs byGrouping jobs by functions performedfunctions performed • ProductProduct  Grouping jobs by productGrouping jobs by product lineline • GeographicalGeographical  Grouping jobs on theGrouping jobs on the basis of territory orbasis of territory or geographygeography • ProcessProcess  Grouping jobs on theGrouping jobs on the basis of product orbasis of product or customer flowcustomer flow • CustomerCustomer  Grouping jobs by type ofGrouping jobs by type of customer and needscustomer and needs
  • 9. © 2007 Prentice Hall, Inc. All rights reserved. 10–9 Exhibit 10–2Exhibit 10–2 Functional DepartmentalizationFunctional Departmentalization • Advantages • Efficiencies from putting together similar specialties and people with common skills, knowledge, and orientations • Coordination within functional area • In-depth specialization • Disadvantages • Poor communication across functional areas • Limited view of organizational goals
  • 10. © 2007 Prentice Hall, Inc. All rights reserved. 10–10 Exhibit 10–2 (cont’d)Exhibit 10–2 (cont’d) Geographical DepartmentalizationGeographical Departmentalization • Advantages • More effective and efficient handling of specific regional issues that arise • Serve needs of unique geographic markets better • Disadvantages • Duplication of functions • Can feel isolated from other organizational areas
  • 11. © 2007 Prentice Hall, Inc. All rights reserved. 10–11 Exhibit 10–2 (cont’d)Exhibit 10–2 (cont’d) Product DepartmentalizationProduct Departmentalization + Allows specialization in particular products and services + Managers can become experts in their industry + Closer to customers – Duplication of functions – Limited view of organizational goals
  • 12. © 2007 Prentice Hall, Inc. All rights reserved. 10–12 Exhibit 10–2 (cont’d)Exhibit 10–2 (cont’d) Process DepartmentalizationProcess Departmentalization + More efficient flow of work activities – Can only be used with certain types of products
  • 13. © 2007 Prentice Hall, Inc. All rights reserved. 10–13 Exhibit 10–2 (cont’d)Exhibit 10–2 (cont’d) Customer DepartmentalizationCustomer Departmentalization + Customers’ needs and problems can be met by specialists - Duplication of functions - Limited view of organizational goals
  • 14. © 2007 Prentice Hall, Inc. All rights reserved. 10–14 Organization Structure (cont’d)Organization Structure (cont’d) • Chain of CommandChain of Command  The continuous line of authority that extends fromThe continuous line of authority that extends from upper levels of an organization to the lowest levels ofupper levels of an organization to the lowest levels of the organization and clarifies who reports to who.the organization and clarifies who reports to who.
  • 15. © 2007 Prentice Hall, Inc. All rights reserved. 10–15 Organization Structure (cont’d)Organization Structure (cont’d) • AuthorityAuthority  The rights inherent in a managerial position to tellThe rights inherent in a managerial position to tell people what to do and to expect them to do it.people what to do and to expect them to do it. • ResponsibilityResponsibility  The obligation or expectation to perform.The obligation or expectation to perform. • Unity of CommandUnity of Command  The concept that a person should have one boss andThe concept that a person should have one boss and should report only to that person.should report only to that person.
  • 16. © 2007 Prentice Hall, Inc. All rights reserved. 10–16 Organization Structure (cont’d)Organization Structure (cont’d) • Span of ControlSpan of Control  The number of employees who can be effectively andThe number of employees who can be effectively and efficiently supervised by a manager.efficiently supervised by a manager.  Width of span is affected by:Width of span is affected by:  Skills and abilities of the managerSkills and abilities of the manager  Employee characteristicsEmployee characteristics  Characteristics of the work being doneCharacteristics of the work being done  Similarity of tasksSimilarity of tasks  Complexity of tasksComplexity of tasks  Physical proximity of subordinatesPhysical proximity of subordinates  Standardization of tasksStandardization of tasks
  • 17. © 2007 Prentice Hall, Inc. All rights reserved. 10–17 Exhibit 10–3Exhibit 10–3 Contrasting Spans of ControlContrasting Spans of Control
  • 18. © 2007 Prentice Hall, Inc. All rights reserved. 10–18 Organization Structure (cont’d)Organization Structure (cont’d) • CentralizationCentralization  The degree to which decision-making is concentratedThe degree to which decision-making is concentrated at a single point in the organizations.at a single point in the organizations.  Organizations in which top managers make all the decisionsOrganizations in which top managers make all the decisions and lower-level employees simply carry out those orders.and lower-level employees simply carry out those orders. • DecentralizationDecentralization  Organizations in which decision-making is pushedOrganizations in which decision-making is pushed down to the managers who are closest to the action.down to the managers who are closest to the action. • Employee EmpowermentEmployee Empowerment  Increasing the decision-making authority (power) ofIncreasing the decision-making authority (power) of employees.employees.
  • 19. © 2007 Prentice Hall, Inc. All rights reserved. 10–19 Exhibit 10–4Exhibit 10–4 Factors that Influence the Amount of CentralizationFactors that Influence the Amount of Centralization • More CentralizationMore Centralization  Environment is stable.Environment is stable.  Lower-level managers are not as capable or experienced atLower-level managers are not as capable or experienced at making decisions as upper-level managers.making decisions as upper-level managers.  Lower-level managers do not want to have a say in decisions.Lower-level managers do not want to have a say in decisions.  Decisions are relatively minor.Decisions are relatively minor.  Organization is facing a crisis or the risk of company failure.Organization is facing a crisis or the risk of company failure.  Company is large.Company is large.  Effective implementation of company strategies depends onEffective implementation of company strategies depends on managers retaining say over what happens.managers retaining say over what happens.
  • 20. © 2007 Prentice Hall, Inc. All rights reserved. 10–20 Exhibit 10–4 (cont’d)Exhibit 10–4 (cont’d) Factors that Influence the Amount of CentralizationFactors that Influence the Amount of Centralization • More DecentralizationMore Decentralization  Environment is complex, uncertain.Environment is complex, uncertain.  Lower-level managers are capable and experienced at makingLower-level managers are capable and experienced at making decisions.decisions.  Lower-level managers want a voice in decisions.Lower-level managers want a voice in decisions.  Decisions are significant.Decisions are significant.  Corporate culture is open to allowing managers to have a say inCorporate culture is open to allowing managers to have a say in what happens.what happens.  Company is geographically dispersed.Company is geographically dispersed.  Effective implementation of company strategies depends onEffective implementation of company strategies depends on managers having involvement and flexibility to make decisions.managers having involvement and flexibility to make decisions.
  • 21. © 2007 Prentice Hall, Inc. All rights reserved. 10–21 Organization Structure (cont’d)Organization Structure (cont’d) • FormalizationFormalization  The degree to which jobs within the organization areThe degree to which jobs within the organization are standardized and the extent to which employeestandardized and the extent to which employee behavior is guided by rules and procedures.behavior is guided by rules and procedures.  Highly formalized jobs offer little discretion over what is to beHighly formalized jobs offer little discretion over what is to be done.done.  Low formalization means fewer constraints on howLow formalization means fewer constraints on how employees do their work.employees do their work.
  • 22. © 2007 Prentice Hall, Inc. All rights reserved. 10–22 Organizational Design DecisionsOrganizational Design Decisions • Mechanistic OrganizationMechanistic Organization  A rigid and tightly controlledA rigid and tightly controlled structurestructure  High specializationHigh specialization  Rigid departmentalizationRigid departmentalization  Narrow spans of controlNarrow spans of control  High formalizationHigh formalization  Limited information networkLimited information network (downward)(downward)  Low decision participationLow decision participation • Organic OrganizationOrganic Organization  Highly flexible andHighly flexible and adaptable structureadaptable structure  Non-standardized jobsNon-standardized jobs  Fluid team-based structureFluid team-based structure  Little direct supervisionLittle direct supervision  Minimal formal rulesMinimal formal rules  Open communicationOpen communication networknetwork  Empowered employeesEmpowered employees
  • 23. © 2007 Prentice Hall, Inc. All rights reserved. 10–23 Exhibit 10–5Exhibit 10–5 Mechanistic versus Organic OrganizationMechanistic versus Organic Organization • High specialization • Rigid departmentalization • Clear chain of command • Narrow spans of control • Centralization • High formalization • Cross-functional teams • Cross-hierarchical teams • Free flow of information • Wide spans of control • Decentralization • Low formalization
  • 24. © 2007 Prentice Hall, Inc. All rights reserved. 10–24 Contingency FactorsContingency Factors • Structural decisions are influenced by:Structural decisions are influenced by:  Overall strategy of the organizationOverall strategy of the organization  Organizational structure follows strategy.Organizational structure follows strategy.  Size of the organizationSize of the organization  Firms change from organic to mechanistic organizations asFirms change from organic to mechanistic organizations as they grow in size.they grow in size.  Technology use by the organizationTechnology use by the organization  Firms adapt their structure to the technology they use.Firms adapt their structure to the technology they use.  Degree of environmental uncertaintyDegree of environmental uncertainty  Dynamic environments require organic structures;Dynamic environments require organic structures; mechanistic structures need stable environments.mechanistic structures need stable environments.
  • 25. © 2007 Prentice Hall, Inc. All rights reserved. 10–25 Contingency Factors (cont’d)Contingency Factors (cont’d) • Strategy Frameworks:Strategy Frameworks:  InnovationInnovation  Pursuing competitive advantage through meaningful andPursuing competitive advantage through meaningful and unique innovations favors an organic structuring.unique innovations favors an organic structuring.  Cost minimizationCost minimization  Focusing on tightly controlling costs requires a mechanisticFocusing on tightly controlling costs requires a mechanistic structure for the organization.structure for the organization.  ImitationImitation  Minimizing risks and maximizing profitability by copyingMinimizing risks and maximizing profitability by copying market leaders requires both organic and mechanisticmarket leaders requires both organic and mechanistic elements in the organization’s structure.elements in the organization’s structure.
  • 26. © 2007 Prentice Hall, Inc. All rights reserved. 10–26 Contingency Factors (cont’d)Contingency Factors (cont’d) • Strategy and StructureStrategy and Structure  Achievement of strategic goals is facilitated byAchievement of strategic goals is facilitated by changes in organizational structure thatchanges in organizational structure that accommodate and support change.accommodate and support change. • Size and StructureSize and Structure  As an organization grows larger, its structure tends toAs an organization grows larger, its structure tends to change from organic to mechanistic with increasedchange from organic to mechanistic with increased specialization, departmentalization, centralization,specialization, departmentalization, centralization, and rules and regulations.and rules and regulations.
  • 27. © 2007 Prentice Hall, Inc. All rights reserved. 10–27 Contingency Factors (cont’d)Contingency Factors (cont’d) • Technology and StructureTechnology and Structure  Organizations adapt their structures to theirOrganizations adapt their structures to their technology.technology.  Woodward’s classification of firms based on theWoodward’s classification of firms based on the complexity of the technology employed:complexity of the technology employed:  Unit productionUnit production of single units or small batchesof single units or small batches  Mass productionMass production of large batches of outputof large batches of output  Process productionProcess production in continuous process of outputsin continuous process of outputs  Routine technology = mechanistic organizationsRoutine technology = mechanistic organizations  Non-routine technology = organic organizationsNon-routine technology = organic organizations
  • 28. © 2007 Prentice Hall, Inc. All rights reserved. 10–28 Exhibit 10–6Exhibit 10–6 Woodward’s Findings on Technology, Structure,Woodward’s Findings on Technology, Structure, and Effectivenessand Effectiveness
  • 29. © 2007 Prentice Hall, Inc. All rights reserved. 10–29 Contingency Factors (cont’d)Contingency Factors (cont’d) • Environmental Uncertainty and StructureEnvironmental Uncertainty and Structure  Mechanistic organizational structures tend to be mostMechanistic organizational structures tend to be most effective in stable and simple environments.effective in stable and simple environments.  The flexibility of organic organizational structures isThe flexibility of organic organizational structures is better suited for dynamic and complex environments.better suited for dynamic and complex environments.
  • 30. © 2007 Prentice Hall, Inc. All rights reserved. 10–30 Common Organizational DesignsCommon Organizational Designs • Traditional DesignsTraditional Designs  Simple structureSimple structure  Low departmentalization, wide spans of control, centralizedLow departmentalization, wide spans of control, centralized authority, little formalizationauthority, little formalization  Functional structureFunctional structure  Departmentalization by functionDepartmentalization by function – Operations, finance, human resources, and productOperations, finance, human resources, and product research and developmentresearch and development  Divisional structureDivisional structure  Composed of separate business units or divisions with limitedComposed of separate business units or divisions with limited autonomy under the coordination and control the parentautonomy under the coordination and control the parent corporation.corporation.
  • 31. © 2007 Prentice Hall, Inc. All rights reserved. 10–31 Exhibit 10–7Exhibit 10–7 Strengths and Weaknesses of TraditionalStrengths and Weaknesses of Traditional Organizational DesignsOrganizational Designs
  • 32. © 2007 Prentice Hall, Inc. All rights reserved. 10–32 Exhibit 10–8Exhibit 10–8 Contemporary Organizational DesignsContemporary Organizational Designs Team StructureTeam Structure •• What it is:What it is: A structure in which the entire organization is made up ofA structure in which the entire organization is made up of work groups or teams.work groups or teams. •• Advantages:Advantages: Employees are more involved and empowered. ReducedEmployees are more involved and empowered. Reduced barriers among functional areas.barriers among functional areas. •• Disadvantages:Disadvantages: No clear chain of command. Pressure on teams to perform.No clear chain of command. Pressure on teams to perform. Matrix-Project StructureMatrix-Project Structure What it is:What it is: A structure that assigns specialists from different functionalA structure that assigns specialists from different functional areas to work on projects but who return to their areas whenareas to work on projects but who return to their areas when the project is completed. Project is a structure in whichthe project is completed. Project is a structure in which employees continuously work on projects. As one project isemployees continuously work on projects. As one project is completed, employees move on to the next project.completed, employees move on to the next project. •• Advantages:Advantages: Fluid and flexible design that can respond to environmentalFluid and flexible design that can respond to environmental changes. Faster decision making.changes. Faster decision making. •• Disadvantages:Disadvantages: Complexity of assigning people to projects. Task andComplexity of assigning people to projects. Task and personality conflicts.personality conflicts.
  • 33. © 2007 Prentice Hall, Inc. All rights reserved. 10–33 Exhibit 10–8 (cont’d)Exhibit 10–8 (cont’d) Contemporary Organizational DesignsContemporary Organizational Designs Boundaryless StructureBoundaryless Structure What it is:What it is: A structure that is not defined by or limited to artificialA structure that is not defined by or limited to artificial horizontal, vertical, or external boundaries; includes virtualhorizontal, vertical, or external boundaries; includes virtual and network types of organizations.and network types of organizations. •• Advantages:Advantages: Highly flexible and responsive. Draws on talent wherever it’sHighly flexible and responsive. Draws on talent wherever it’s found..found.. •• Disadvantages:Disadvantages: Lack of control. Communication difficulties..Lack of control. Communication difficulties..
  • 34. © 2007 Prentice Hall, Inc. All rights reserved. 10–34 Organizational Designs (cont’d)Organizational Designs (cont’d) • Contemporary Organizational DesignsContemporary Organizational Designs  Team structuresTeam structures  The entire organization is made up of work groups or self-The entire organization is made up of work groups or self- managed teams of empowered employees.managed teams of empowered employees.  Matrix and project structuresMatrix and project structures  Specialists from different functional departments areSpecialists from different functional departments are assigned to work on projects led by project managers.assigned to work on projects led by project managers.  Matrix and project participants have two managers.Matrix and project participants have two managers.  In project structures, employees work continuously onIn project structures, employees work continuously on projects; moving on to another project as each project isprojects; moving on to another project as each project is completed.completed.
  • 35. © 2007 Prentice Hall, Inc. All rights reserved. 10–35 Exhibit 10–9Exhibit 10–9 An Example of a Matrix OrganizationAn Example of a Matrix Organization
  • 36. © 2007 Prentice Hall, Inc. All rights reserved. 10–36 Organizational Designs (cont’d)Organizational Designs (cont’d) • Contemporary Organizational Designs (cont’d)Contemporary Organizational Designs (cont’d)  Boundaryless OrganizationBoundaryless Organization  An flexible and unstructured organizational design that isAn flexible and unstructured organizational design that is intended to break down external barriers between theintended to break down external barriers between the organization and its customers and suppliers.organization and its customers and suppliers.  Removes internal (horizontal) boundaries:Removes internal (horizontal) boundaries: – Eliminates the chain of commandEliminates the chain of command – Has limitless spans of controlHas limitless spans of control – Uses empowered teams rather than departmentsUses empowered teams rather than departments  Eliminates external boundaries:Eliminates external boundaries: – Uses virtual, network, and modular organizationalUses virtual, network, and modular organizational structures to get closer to stakeholders.structures to get closer to stakeholders.
  • 37. © 2007 Prentice Hall, Inc. All rights reserved. 10–37 Removing External BoundariesRemoving External Boundaries • Virtual OrganizationVirtual Organization  An organization that consists of a small core of full-timeAn organization that consists of a small core of full-time employees and that temporarily hires specialists to work onemployees and that temporarily hires specialists to work on opportunities that arise.opportunities that arise. • Network OrganizationNetwork Organization  A small core organization that outsources its majorA small core organization that outsources its major business functions (e.g., manufacturing) in order tobusiness functions (e.g., manufacturing) in order to concentrate what it does best.concentrate what it does best. • Modular OrganizationModular Organization  A manufacturing organization that uses outside suppliers toA manufacturing organization that uses outside suppliers to provide product components for its final assemblyprovide product components for its final assembly operations.operations.
  • 38. © 2007 Prentice Hall, Inc. All rights reserved. 10–38 Today’s Organizational DesignToday’s Organizational Design ChallengesChallenges • Keeping Employees ConnectedKeeping Employees Connected  Widely dispersed and mobile employeesWidely dispersed and mobile employees • Building a Learning OrganizationBuilding a Learning Organization • Managing Global Structural IssuesManaging Global Structural Issues  Cultural implications of design elementsCultural implications of design elements
  • 39. © 2007 Prentice Hall, Inc. All rights reserved. 10–39 Organizational Designs (cont’d)Organizational Designs (cont’d) • The Learning OrganizationThe Learning Organization  An organization that has developed the capacity toAn organization that has developed the capacity to continuously learn, adapt, and change through thecontinuously learn, adapt, and change through the practice of knowledge management by employees.practice of knowledge management by employees.  Characteristics of a learning organization:Characteristics of a learning organization:  An open team-based organization design that empowersAn open team-based organization design that empowers employeesemployees  Extensive and open information sharingExtensive and open information sharing  Leadership that provides a shared vision of the organization’sLeadership that provides a shared vision of the organization’s future, support and encouragementfuture, support and encouragement  A strong culture of shared values, trust, openness, and aA strong culture of shared values, trust, openness, and a sense of community.sense of community.
  • 40. © 2007 Prentice Hall, Inc. All rights reserved. 10–40 Terms to KnowTerms to Know • organizingorganizing • organizational structureorganizational structure • organizational designorganizational design • work specializationwork specialization • departmentalizationdepartmentalization • functional departmentalizationfunctional departmentalization • product departmentalizationproduct departmentalization • geographicalgeographical departmentalizationdepartmentalization • process departmentalizationprocess departmentalization • customer departmentalizationcustomer departmentalization • cross-functional teamscross-functional teams • chain of commandchain of command • authorityauthority • responsibilityresponsibility • unity of commandunity of command • span of controlspan of control • centralizationcentralization • decentralizationdecentralization • employee empowermentemployee empowerment • formalizationformalization • mechanistic organizationmechanistic organization • organic organizationorganic organization • unit productionunit production • mass productionmass production • process productionprocess production • simple structuresimple structure • functional structurefunctional structure
  • 41. © 2007 Prentice Hall, Inc. All rights reserved. 10–41 Terms to KnowTerms to Know • divisional structuredivisional structure • team structureteam structure • matrix structurematrix structure • project structureproject structure • boundaryless organizationboundaryless organization • virtual organizationvirtual organization • network organizationnetwork organization • learning organizationlearning organization • organizational chartorganizational chart