A brief look at some underlying philosophies of new media and how they've changed communications. Some concepts from the Cluetrain Manifesto.

1. Changing Channels
The Nature of
New Communication
altitudebranding.com

2. Conversation isn’t just a
push mechanism
anymore.

3. It’s a pull mechanism, too.

4. Markets Are Conversations.

5. They decide how, where, and if
to listen.

6. You have to be
where the
conversation is.
Not where you
want it to be.

7. “Key Messages”
feel contrived and
impersonal.

8. People want to be talked to like...
well, people.

9. They don’t trust
you.

10. The game is
different now.

11. We’re at the edge of a new era,
full of old concepts.

12. The signal-to-noise ratio is high.

13. Companies need
to speak humanly
in order to be
heard.

14. Or risk being left behind.

15. Listen.

16. Learn.

17. Connect.

18. Cultivate.

19. We are reaching
out.
We are linking to
each other.
We are watching.

20. But we are not waiting.

21. Amber Naslund
amber@altitudebranding.com
847.302.3471
Twitter: @AmberCadabra