This document provides 25 facts about ambassador marketing, referral programs, and the influence of consumers. Some key points: 1) Ratings, reviews, and recommendations from friends greatly influence purchase decisions, with word-of-mouth being the primary factor for 50% of purchases. 2) Content and offers shared by trusted ambassadors convert at higher rates than brand messages alone. Referred customers are more loyal and valuable. 3) Employees have more social connections than brands and are able to amplify brand messages more effectively through their own networks, reaching a wider audience.

1. 25 FACTS about AMBASSSADOR MARKETING
REFERRALTRUST
VALUEREACH
EMPLOYEES VARIOUS
Marketingland.com
90%
of consumers admit that
their purchase decisions
are influenced by
ratings and reviews
Offers shared by trusted
ambassadors convert at
higher rate than offers sent by brands
4x - 10x
Branderati
A recommendation from a trusted friend
conveying a relevant message is
likely to trigger a purchase
up to 50x more
Branderati
Social Media Examiner
83%of consumers trust
recommendations from people they know
33%of buyers trust the brand
whilst only
Nielsen Global Trust in Advertising
Deloitte, Forrester and Zuberance
20%
50%
Word of
mouth is the
primary
factor in
purchasing
decisions
of all
McKinsey
McKinsey
of consumers
are influenced
by their friends’
social media
posts
81 %
Referring customers
refer on average
leads each
3.5
Journal of strategic marketing
& Wharton School of Business
Journal of strategic marketing
& Wharton School of Business
Referred leads convert
30%better leads
than regular
Branderati
37 %
Customers referred by other
customers have a
higher retention rate
Wharton School of Business
16%
Referred
leads
have a
life-time valuehigher
Brand messages are shared
24 times more frequently
when distributed by employees
MSL Group
Cisco
of employees’
Twitter followers
are new to a brand
further when shared by
employees versus the same
message share via the
official channels of a brand
of reach from
today’s marketing
campaigns comes
from amplification
through advocacy
Brand advocates create and curate
more than twice as many
communications about brands
as the average web user
Brand messages reached
561%
80%
MSL Group
Leads developed through employee
social marketing convert
7 timesmore frequently than other leads
IBM
twitter.com/ambassifyfacebook.com/ambassifywww.ambassify.com slideshare.net/ambassifylinkedin.com/company/ambassify
Content shared by employees receives
8 timesmore engagement than content shared
through the brands channel
When it comes to community size
54% of ambassadors
agree that the smaller the community,
the greater the influence
Social Media Today
BranderatiR&G Technologies
University
of Chicago
Non-cash
incentives
are at boosting
performance
than cash
incentives
24%
more effective
Branderati
of people choose to
engage with brands
because of their desire
to join a community
of brand fans
83 %are willing to
talk about a product / service,
yet only 27 %does it
because of a lack of tools
25 %
Brand ambassadors
reach 150people
in social media every time they advocate
for a product or service
10x
more
Employees
have on average
social connections
than a brand does
Social Chorus
Business 2 Community
They spend at least
2 times as much as
an average
customer
BarnRaisers
5 times
more valuable
than
Brand
ambassadors
are
average
customers
BarnRaisers
till
92%