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How Financial Services is using AWS? New tools for a new world!

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Los clientes de los servicios financieros como Capital One, FINRA, y Pacific Life transfieren cargas de trabajo críticas a AWS y perciben mayores niveles de eficiencia en áreas como informática de alto rendimiento, análisis de datos, transformación digital, seguridad y conformidad, y recuperación de desastres.
En vez de estar limitados por la tecnología, los clientes de AWS la están haciendo trabajar para ellos, con el objetivo de incorporar innovaciones y obtener nuevas oportunidades comerciales.

Publicada em: Tecnologia
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How Financial Services is using AWS? New tools for a new world!

  1. 1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Douglas Silva LATAM, Financial Services Lead New tools for a new world How Financial Services is using AWS
  2. 2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 2 1 3 4 Why and how financial services industry is changing How are Financial Services customers using AWS today? Key business areas where AWS can help How AWS can Help Today’s Presentation Will Cover…
  3. 3. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Right now...our region and the industry is changing
  4. 4. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 2/3 More than two-thirds of IT budgets go toward keeping the lights on 77% of CEOs believe security risk has increased in the last few years and 65% believe their risk management capability is falling behind +500 Fintechs in Latin America are changing customer behavior and the landscape of Financial Services The world doesn’t work the way it used to
  5. 5. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Expanding regulatory oversight and ever- increasing compliance obligations Rising volumes of data and the need to store and analyze it for compliance & competitive purposes Increased competition, both from traditional peers and new non- traditional players The rapidly changing compute paradigm: on-premise is no longer more secure or cost effective; IaaS and PaaS continues to power innovation What’s driving this change?
  6. 6. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The Financial Services Borg cube: Historically grown, monolithic and complex infrastructure Expensive to run and to change Innovation constrained and slow Step change cost reductions difficult Complex legacy systems prevent agility and innovation…
  7. 7. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Top WW industry innovator report What do they all have in common? Rank 2016 2017 2017 statement #1 Buzzfeed Amazon For offer even more, faster and smarter #2 Facebook Google For developing a photographic memory #3 CVS Health Uber For accelerating autonomous driving #4 Uber Apple For baking in its advantages #5 Netflix Snap For bringing crackle and pop to a new way of seeing the world #6 Amazon Facebook For launching the right ads at the right momen #7 Apple Netflix For making surfing fun again #8 Alphabet Twilio For giving apps a voice #9 Black Lives Matter Chobani For stirring it up in the grocery store #10 Taco Bell Spotify For enticing artists with data Source: Fast Company, The annual World’s 50 Most Innovative Companies
  8. 8. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. …the good news is that: Financial Services is investing heavily in digital transformationTop Business and Technology Trends in Banking and Investment Services by Gartner Survey key findings • BI / Analytics appears is the most differentiator for banking and financial services • Digital business is more important for banking than for all other industries • Artificial Intelligence for Banking has double of priority compared to other industries (8% vs 4%) Which technology areas do you think are most important to helping your organization differentiate and win (achieve your mission)? https://www.gartner.com/newsroom/id/3821763
  9. 9. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. How are Financial Services Customers using AWS today?
  10. 10. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Typical First Use Cases for Financial Services Risk Calculation Instead of 10 servers running 6 hours, why not have 60 servers run for an hour Digital channels Automating customer contact Alexa / Echo Internet banking Data streaming Device Farm Software Development Dramatically accelerate the development cycle. Scale up and down resources Big Data Storing and analyzing large data sets in the cloud, using AI and machine learning technology Backup and Archive From $0.004 per GB/month. Durable, redundant, encrypted, lockable, Worm compliance records management Disaster Recovery Spin up redundant data centers quickly
  11. 11. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. “AWS is an especially strong choice for digital business and other new applications, including customer-facing applications, big data and analytics, and back ends for mobile applications and IoT.” AWS leads across all categories Gartner Critical Capabilities for Public Cloud Infrastructure as a Service Worldwide 11 October 2017 Adoption
  12. 12. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Financial Institutions’ Paths (Patterns) of Adoption Cloud-First / All-In Approach Transformation approach Cloud Native Heavy Transformation and innovation Balanced transformation and innovation Innovation driven
  13. 13. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. How are Financial Services Customers using AWS in LATAM ? Development & Test Environments Cloud first strategy Develop new applications & Analytics Cloud Native Business Scaling development and testing environment by empowering auto, health insurance and financial services. M4U (Cielo company) develop payment and cellphone recharging services, a market of +170 million of pre-paid cellphones. Sulamerica, a large Insurer, adopted a Cloud First strategy for new projects, like new Insurance Quotation system that deployed SAS software on AWS Starting small but thinking big, BCP has moving forward with new applications and analytics to AWS which allows BCP to launch new products and services rapidly Born in the cloud with bright new ideas to solve customer problems rather than 40 years old legacy system. All in approach 100% on AWS until December 2017 All banking services reinvented to provide a low cost and easy banking customer experience
  14. 14. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. FS enterprises are using AWS to transform and innovate Banking & Payments InsuranceCapital Markets Capital One
  15. 15. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Key businesses areas where AWS is helping Financial Services Companies
  16. 16. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. What are FS doing & key areas where can AWS help Retail & Commercial Banking Wealth Management Private Banking Capital Market & Investment Banking Insurance Online Banking Mobile Banking Robo Advisor Online Insurance Mobile Insurance Robo Advisor Online Trading Mobile Trading Web Sites Chat bot Customer Analytics Sentiment Analytics Digital Marketing Digital Marketing Device Farm Customer Analytics CanalesAnalytics Dev & Test DR CyberSecurity Storage VDI Data Warehouse Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems Infra HPC Core IoT Representative sample of uses cases
  17. 17. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Improve Customer Experience Retail & Commercial Banking Wealth Management Private Banking Capital Market & Investment Banking Insurance Online Banking Mobile Banking Robo Advisor Online Insurance Mobile Insurance Robo Advisor Online Trading Mobile Trading Web Sites Chat bot Dev & Test DR CyberSecurity Storage VDI Data Warehouse Customer Analytics Sentiment Analytics Digital Marketing Digital Marketing Device Farm Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems Customer Analytics CanalesAnalyticsInfra HPC Core IoT Representative sample of uses cases
  18. 18. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Launching Mobile Credit Card Platform in 7 Months • Nubank wanted to disrupt Brazil’s financial services market by providing a new no-fee, low-interest rate credit card that could be managed by mobile devices • Launched its new credit card in 7 months—a swift turnaround for the financial services industry • Developed and deployed the NuBank Mobile application on AWS • Leveraged Amazon VPC, AWS Identity and Access Management, and Security Groups to create a secure environment for its platform Nubank is using AWS as a very central part of our technology strategy mainly as a bank that was built as cloud native Edward Wible CTO ” “ NuBank is a new generation of financial services in Brazil
  19. 19. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Cloud Native Business • Nequi, the digital bank of Bancolombia which provides banking services without commission or management fees • Security, agility and simplicity of solution implementations made Nequi decides for AWS • Nequi is a cloud native business which drives simplicity by enabling customers in easy payment and wire transferring in a few clicks Many things have surprise us about AWS: scalable processes in a simple manner with contingencies and redundancies in our solutions Andres Vasquez Director, Nequi ” “
  20. 20. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Nequi
  21. 21. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Back to the customer experience
  22. 22. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Bots help personalize financial services • Informational bots • Create chatbots for everyday consumer requests • Application bots • Build powerful interfaces to mobile applications • Enterprise productivity bots • Streamline enterprise work activities and improve efficiencies • Internet of Things (IoT) bots • Enable conversational interfaces for device interactions Use cases • News updates • Investment information • Account information • Book trades • Pay bills • Manage bank accounts • Check sales numbers • Marketing performance • Wearables • Location-based personalization • Telematics for insurance
  23. 23. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Voice Services are Personalizing Financial Services
  24. 24. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. …the digital channel next generation: digital experience Mobile, Online Banking, ATMs Chatbot experiment Online business or digital? Is it digital? Financial digital experience Voice personal financial assistent Image analysis Machine Learning Big data Cyber security Data protection Analytics everywhere Fraud prevention Develop in the cloud Test in the cloud DevOps
  25. 25. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Why Amazon Web Services ?
  26. 26. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Eliminate costly technical debt and reallocate resources so you can deliver high-value, revenue-generating projects faster Innovate faster and solidify your competitive advantage by merging startup agility with enterprise experience and resources Reduce risk by focusing resources dedicated to security, compliance, and availability to the most important areas of your business AWS is helping Financial institutions realize enterprise benefits
  27. 27. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS offers breadth of reach and breadth of services Highly scalable Fully managed Fast, consistent performance Event-driven programming Fine-grained access control Document & key- value structures 18 Regions – 49 Availability Zones AI and ML capabilities Region & Number of Availability Zones New Region (coming soon)
  28. 28. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Commitment to the industry through a dedicated team Best practices Enablers to help customers address regulatory frameworks and maintain a compliance- ready environment Training & certification Industry-tailored technical, security and compliance, and business training to accelerate cloud adoption Professional Services Specialists with industry and technology experience that customers engage to define and implement a migration or compliance program AWS FS Partner Competency Global program comprising Financial Services technology and consulting companies that can help customers shift critical workloads to the cloud and comply with different industry regulations Industry expertise Resources include former regulators, compliance officers, information security experts, governance and audit professionals, and technology specialists with industry experience Industry affiliations Relationships with leading industry associations, including Sibos and FS-ISAC, as well as a program of AWS-led industry events AWS Worldwide Financial Services
  29. 29. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Systems Integrators & Consultants Access to an expansive ecosystem of partners Financial Services Technology Providers
  30. 30. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Worldwide | N. America | LATAM | UK/IR | EMEA | APAC | Japan | China Douglas Silva Head Financial Services Industry silvado@amazon.com

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