What is Cloud Computing?
ianmas@amazon.com
@IanMmmm
Ian Massingham — Technical Evangelist

Learning about Cloud Computing with AWS
Who is using AWS and what are they using it for?
How can I use AWS services to run my workloads?
What is Cloud Computing and what are its benefits?

A broad and deep platform that helps customers
build sophisticated, scalable applications
What is Cloud Computing?

Why are companies adopting cloud
computing and AWS so quickly?

The primary reason businesses are
moving so quickly to AWS and the cloud
#1: Agility

Convert CAPEX to OPEX
Lower Total Cost
No Need to Guess Capacity
No Undifferentiated Heavy Lifting
Go Global in Minutes

A Culture of Innovation: Experiment Often & Fail Without Risk

Who is using AWS and what are
they using it for?

Startups on AWS
http://aws.amazon.com/solutions/case-studies/

150,000
people are hosted
on any given night

Total Number of Guests
January 2013
4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014
15 Million
Up by Over 10 Million in One Year
Total Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M

0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances

Why AWS?

We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

Enterprises on AWS
http://aws.amazon.com/solutions/case-studies/

70% reduction in
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Sharepoint and SAP SAP
Reduced dev and test
environment costs
Oracle

#2: New Workloads
Product prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Biological data
research
Global deals
engine
Video streaming
SIM card credit News distribution
App streaming Firmware
upgrades
Mobile gamesMobile music
discovery

#3: Supplement Existing Workloads with the Cloud
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Equipment
leasing app
Operational
applications
Export data to AWS for
analytics processing

#4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up application
content & data
Integration back to Samsung Data
Centers for financial transactionsExisting systems

#5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs

#6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015

#7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is not
one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating
to AWS in 18 months

What are AWS’s services and how
do I use them to run my workloads?

Infrastructure
Foundation
Services
Regions Availability Zones
Storage
(Object, Block and Archive)
Networking
Security &
Access Control
Platform
Services
Databases
Relational
NoSQL
Caching
Analytics
Hadoop
Real-time
Data
warehouse
App Services
Queuing
Orchestration
App streaming
Transcoding
Email
Search
Deployment & Management
Containers
Dev/ops Tools
Resource
Templates
Mobile Services
Identity
Sync
Mobile
Analytics
Notifications
Enterprise
Applications
Virtual Desktops
Data
Workflows
Usage
Tracking
Monitoring
and Logs
Compute
(VMs, Auto-scaling and Load Balancing)
CDN and Points of Presence
Collaboration and Sharing

10 regions
26 availability zones
51 edge locations
Infrastructure

Certifications and Accreditations for Workloads That Matter
https://aws.amazon.com/compliance/

P H Y S I C A L
N E T W O R K
S Y S T E M
PEOPLE & PROCESS
Familiar security model Customer ecosystem Every customer benefitsPartner ecosystem
Comprehensive Security Capabilities, Validated by Experts
https://aws.amazon.com/security/

Compute
Compute
(EC2 Instances, Auto-scaling and Load Balancing)

G2
GPU
enabled
M3
General
purpose
Memory
optimized
R3
CR1M2
Storage and IO
optimized
C3
Compute
optimized
CC2C1
I2
HI1
HS1
CG1M1
Broad Set of Compute Instance Types…

T2 instances
Consistent baseline performance with the ability to
burst to full CPU core performance
$0.013 per hour / $9.50 per month

Networking, Security & Access Control
Networking
!
VPC
Route 53
Direct Connect
Security
!
IAM
CloudTrail
CloudHSM

Storage
Storage
(Object, Block and Archive)

Highly durable and available cloud storage
Amazon S3

Extremely low-cost cloud archive storage service
Amazon Glacier

Persistent block level storage volumes for
use with Amazon EC2 instances
Amazon EBS

Consistent performance with the ability to
burst up to 3,000 IOPS
SSD backed - the new default for EC2
EBS General Purpose (SSD)

Databases
Relational
NoSQL
Caching

AWS Database Services
Amazon
RDS
Amazon
DynamoDB
Amazon
Elasticache

Analytics
Hadoop
Real-time
Data warehouse
Data workflows

App Services
Queuing
Orchestration
App Streaming
Transcoding
Email
Search

Deployment & Management
Containers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs

Mobile Services
Identity
Sync
Mobile Analytics
Notifications

Amazon
Cognito
Amazon
Mobile Analytics
Amazon
Mobile SDK
SNS Push
Notifications
Hi!
AWS Mobile Services

Enterprise Applications
Virtual Desktops Collaboration and Sharing

Integration with On-premises Resources
Integrated
networking
Integrated
access control
Integrated cloud
backups
Single pane
of glass
# 192.168.1.10
# 192.168.1.11
Microsoft Active
Directory
Custom LDAP
App 1
AWS Storage
Gateway

Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the
Hands of Customers, Quickly
Small, “Two Pizza”
Teams
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic
Collaboration
+ =

2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
!& Access
!Management
AWS Import
!& Export
Amazon
!CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
Amazon
!ElastiCache
Amazon SES
AWS
!CloudFormation
AWS Direct
!Connect
AWS Elastic
!Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
!Dynamo DB
Amazon
!CloudSearch
Amazon EC2
AWS Storage
!Gateway
Amazon
!CloudTrail
Amazon
!CloudHSM
Amazon
!WorkSpaces
Amazon Kinesis
Amazon Elastic
!Transcoder
Amazon
!AppStream
AWS OpsWorks
AWS Data
!Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:
• Released 937 new services and features
• Introduced over 35 major new services
• Announced 45 price reductions
+280
2014
Amazon Mobile
!Analytics
Amazon Cognito
AWS Zocalo

On-premises infrastructure
Upgrades are your responsibility
Every New Feature and Service Arrives Ready to Use
Upgrades happen automatically
Now available
to all
customers

What is the next step and
how do I take it?

AWS Free Tier
To help you get started with the AWS Cloud, the
AWS Free Tier allows you to gain hands-on
experience with a broad selection of AWS
products and services.
http://aws.amazon.com/free/

AWS Free Tier
To help you get started with the AWS Cloud, the
AWS Free Tier allows you to gain hands-on
experience with a broad selection of AWS
products and services.

Design your application for the AWS cloud
For more, visit the AWS Architecture Center : http://aws.amazon.com/architecture/

System Integrators on AWS

ISVs on AWS

AWS Training & Certification
aws.amazon.com/certification
Demonstrate your skills,
knowledge, and expertise
with the AWS platform
aws.amazon.com/training/
self-paced-labs
Try products, gain new
skills, and get hands-on
practice working with AWS
technologies
aws.amazon.com/training
Skill up and gain confidence
to design, develop, deploy
and manage your
applications on AWS

@IanMmmm
Ian Massingham — Technical Evangelist
@AWScloudAWS Global News and Service Launches
@AWS_UKIAWS UK & Ireland News, Events & Webinars
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