As far as your customers are concerned, your business runs on your website. Having a website that is always ready for every customer, without paying for unused capacity, can help you get the most out of your online presence. Review this content to learn the business and technical benefits of running your web applications on Amazon Web Services: • Enjoy near-infinite scalability to meet the needs of your customers without resource planning • Remove the undifferentiated heavy lifting of running your infrastructure • Lower your total cost of ownership with an elastically scalable website Whether you are running applications that share photos or support critical operations of your business, globally available and highly scalable cloud-based infrastructure from Amazon Web Services can help keep your site online and your costs down. Learn how other AWS customers have achieved greater flexibility and scale from their website while never leaving a customer behind.

1. Website scalability on AWS
Adam Glick

2. AWS provides broad and deep services
to support your website or web app
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute

3. Every type of web application runs on AWS
Static website Website hosting Dynamic web application
Static content
Blogs
Basic product page
Medium-sized website
CMS systems
Highly interactive websites
Web applications
Online services
Social & sharing sites

4. How companies use AWS for web applications
Customer
facing websites
Digital media
distribution
Video and
photo
sharing
E-commerce Social mediaGaming

5. Etsy uses AWS for big data analysis and improved customer experience
AWS Allows us to invest in
internal analytics and big
data without investing in
a lot of infrastructure.
Steve Mardenfeld
Data Engineer, Etsy
”
“ • Etsy is an online marketplace where users can buy
and sell handmade and vintage goods, and craft
supplies
• Etsy runs its big data analysis programs on AWS
• By using AWS, Etsy was able to improve its
customers’ search experience and increase its bottom
line

6. Ubisoft uses AWS to develop and launch social games quickly
• Ubisoft is a Paris-based gaming company, and
creator of popular gaming titles, including Assassins
Creed, Far Cry, and Just Dance
• Moving games to social and mobile platforms and
needed capacity to scale fast; using a traditional
environment would be an extensive and costly
investment
• Using the AWS Cloud to optimize games at the
application, caching, and data layers, improving the
user experience
”
“ By using the AWS cloud we
were able to launch 10 social
games within 18 months.
Lenin Gali
Senior Director, Ubisoft

7. Pinterest scales to become one of the most popular social networks globally
With over 410 terabytes
of data and 8 billion S3
objects, AWS helps us
scale quickly and easily.
Ryan Park
Technical Operations and
Infrastructure Lead, Pinterest
”
“ • Pinterest is a social media site that enables millions
of customers to share images of their interests on
electronic pin boards
• The company’s small engineering team needed a
solution that would enable them to scale
• AWS provided Pinterest with rapid, cost-effective
scalability that enabled quick growth for the start-up

8. Socialcam migrates to AWS in one evening;
scales to run on over 20 million phones worldwide
AWS helps small startups by
making it possible to get started
with very few engineers.
Ammon Bartram
Technical Co-Founder, Socialcam
”
“ • Socialcam offers an iPhone and Android application
for taking videos, adding effects and sharing them
with friends over the web
• Within hours of a successful Facebook campaign, the
company’s physical servers could no longer support
the number of new users
• SocialCam migrated to AWS in just one evening,
allowing the company to scale quickly to support the
application, which
now runs on over 20 million phones

9. Netflix uses AWS to increase reliability and efficiency
Using AWS, we have
increased our reliability by
an order of magnitude.
Yuri Izrailevsky
VP of Cloud and
Platform Engineering, Netflix
”
“ • Netflix is one of the leading streaming video services
for movies and TV with millions of users globally
• Needed a reliable, scalable system that would not be
prone to data corruption
• With AWS, Netflix can quickly deploy thousands of
servers and terabytes of storage within minutes – and
spin servers down when they’re not needed

10. With AWS, reddit scales its social news site to handle 4 billion
page views per month with only 20 employees
Being in the cloud gives us
the scalability of adding
application and database
servers as we need them.
Keith Mitchell
Programmer, reddit.com
”
“ • reddit is a San Francisco, CA company that provides
reddit.com, a social news and entertainment website
where users can submit and rank ideas, images, and
links
• Reddit originally operated reddit.com on physical
servers, but after the number of users quadrupled in
18 months, the company realized it couldn’t scale with
an on-premises environment
• By migrating to AWS, reddit can scale to manage 4
billion page views per month and run its website with
only 20 employees

11. Why AWS?

12. Traditional capacity planning
Unused capacity
New capacity
Used capacity
Capacity needed
Poor experience
1) Current server capacity9) All users are impacted by the shortage of resources2) Demand over the same period11) Usage is above previous non-peak periods
but utilization is lower
3) Add capacity as demand is rising10) Peak period is over, no new capacity added7) Large promotion planned;
capacity added for the peak
8) Actual usage exceeds expectations4) Actual usage after capacity is added5) No new capacity planned6) Actual usage
Time
Page
views

13. AWS – Capacity without planning
Time
Page
views
Used capacityInitial capacityCapacity always matches demand

14. Expedia uses AWS to run critical, high volume applications globally
We run several critical
applications on AWS because
we can scale and use the
infrastructure efficiently.
Murari Gopalan
Director of Technology, Expedia
”
“ • One of the world’s leading online travel companies,
providing leisure and business travel to customers
worldwide
• Expedia needed a global infrastructure to support its
commitment to create a great experience for
customers worldwide
• Using AWS, Expedia created a global infrastructure
for its critical applications while reducing network
latency to under 50 milliseconds and enabling a 230%
CPU consumption efficiency for data processing

15. Scale up and down easily

16. Focus on what you do best
1. Don’t run facilities,
run applications
2. Stop racking and
stacking servers
3. Let the services do
the undifferentiated work

17. Using AWS, Dow Jones saved $40,000; improves time-to-market by 30%
Thanks to AWS, we now build
more products and spend less
time running a data center.
Stephen Orban
Chief Information Officer &
Global Head of Technology,
Dow Jones & Company
”
“ • Dow Jones & Company provides news and business
information for the global investment market.
• Dow Jones needed to replace its Asian data center
with a flexible, cost-effective alternative that allowed
its staff to focus on building products
• Moving its data center to AWS saved $40,000 in
hardware costs and enabled Dow Jones staff to focus
on creating revenue-producing applications for the
website

18. Services at every layer
Complete control above the hardware
Over 35 services simplify and speed
dev.
Easy install, setup, and configuration
AWS Marketplace
Freedom of choice

19. Shazam built their Super Bowl promotion application on AWS in 8 weeks
We chose Amazon Web
Services (AWS) because they
have the reliability, support
infrastructure, and full suite of
services that meet our needs.
Jason Titus,
CTO, Shazam
”
“ • Shazam connects more than 200 million people to the
music, TV shows, and brands they love through a
mobile application that lets a user record a portion of
what they hear and connect them to online
information about that recording
• Shazam needed to be able to handle large scale
traffic spike from their Super Bowl promotions
• By using AWS, Shazam was able to handle the traffic
from their Super Bowl promotion (encompassing 200
EC2 CC2 instances) and then shut down the added
capacity after the event traffic spike

20. 10 Regions
25 Availability Zones
51 Edge locations
AWS global infrastructure

21. Using AWS, Motley Fool improved website performance by 30%
Using AWS is helping us
grow strategically.
Mohammed Chaudhry,
Director of IT Operations,
Motley Fool
”
“ • Virginia-based financial services firm The Motley Fool
provides financial advice to individual investors
• The company’s Australian website was experiencing
poor performance and slow page load times
• After migrating to AWS, Motley Fool’s Australian site
improved page load by 30%

22. Low-cost IT
Spot Instances Reserved Instances
Tiered pricingNo up-front costs Pay-as-you-goNo long-term contracts
Trusted advisorSteady price drops

23. Obama campaign uses AWS to coordinate thousands of volunteers,
save millions in hardware costs, and fundraise online
AWS let us build solutions for
an environment that moves so
rapidly, you can’t plan for it.
Michael Slaby,
Chief Integration and
Innovation Officer,OFA
”
“ • Obama For America (OFA) is the organization that
drove Barack Obama’s 2012 campaign for re-election
as President of the United States
• OFA needed and inexpensive, always-on, scalable
system to serve millions of users
• Using the AWS Cloud helped save the OFA campaign
tens of million dollars in hardware costs

24. Deployment and management
Focus on writing code,
not managing servers
Model, customize, &
automate applications
Provision and version
collections of resources
Elastic Beanstalk OpsWorks CloudFormation

25. AWS provides full-site, or media asset, delivery via a worldwide content
deliver network (CDN) called Amazon CloudFront.
Content delivery

26. Earth Networks uses AWS to deliver weather data to customers in
near real-time while reducing costs by over 50%
Amazon CloudFront saved us
over 50% in CDN costs
compared to our previous CDN
provider, without custom code.
Andy Rosenbaum,
Director of Web and Desktop
Development, Earth Networks
”
“ • Earth Networks, based in Germantown, MD, collects
and delivers real-time weather and lightning data
• The company’s previous content delivery network
(CDN) system required custom code, which led to
expensive development costs
• Earth Networks is leveraging Amazon CloudFront to
deliver local information to millions of users in near
real-time while saving over 50% in CDN costs

27. Security
Certifications
Secured premises
Secured storage
Secured keys
Secured communications
Secured network access
Secured users
Secured logins
Full control to add security

28. Example 3-tier Web App architecture

29. Learn more at aws.amazon.com/websites

30. When to think about running a web application on AWS
New development
1. Increase scale
2. Improve availability
3. Upgrade hardware
4. Improve performance
5. Reduce costs
6. Improve security
7. Reduce IT footprint
Migration
1. New websites
2. New applications
3. New application features
4. Marketing campaigns

31. Questions?