AWS May Webinar Series - Industry Trends and Best Practices for Cloud Adoption

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved. John R. Rymer, Vice President & Principal Analyst, Forrester Research Amit Khanna, Vice President of Cloud Services, Virtusa Vikram Garlapati, Manager Solutions Architect, Amazon Web Services May 19, 2015 Industry Trends and Best Practices for Cloud Adoption

2. 2 Agenda › Cloud is established in the enterprise, expanding into new workloads › Why cloud’s spread changes everything in app delivery › Best practices for migrating diverse workloads › Overview of AWS infrastructure

3. Industry Trends for Cloud Adoption John R. Rymer, Vice President, Principal Analyst May 19, 2015

5. © 2015 Forrester Research, Inc. Reproduction Prohibited 6 Public Clouds Growing Fast $12 $4 $75 1 2 3 $91B $44 $14 $133 $191B Cloud Platforms Cloud Business Services Cloud Apps (SaaS) 2015* 2020* Source: April 24, 2014, “The Public Cloud Market Is Now In Hypergrowth” Forrester report: * Forrester estimate

6. © 2015 Forrester Research, Inc. Reproduction Prohibited 7 And There’s Still A Lot Of Upside Which of the following types of development technologies have you worked with in the past 24 months? (Select all that apply)?

7. © 2015 Forrester Research, Inc. Reproduction Prohibited 8 Devs Adopt Cloud For Many App Types Which of the following types of applications are you currently developing using cloud environment or have you delivered in a cloud environment in the past 12 months? (Select all that apply)?

8. © 2015 Forrester Research, Inc. Reproduction Prohibited 9 Cloud Keys Customer Responsiveness 1980s 1990s 1960s 2010 Data processing -- Batch automation of accounting, back-office IT -- Database, online systems-of-record and PCs automate front-office The Internet -- eBusiness brings external (Web) access to internal business processes The Customer -- Mobile & social empower customers – systems of engagement win, serve, retain them RequiredDeliveryTime

9. © 2015 Forrester Research, Inc. Reproduction Prohibited 10 There Are 5 Major Adoption Paths • Many Development and Test • Coca-Cola, Under Armour Systems of Engagement • Walgreens, most Salesforce customers Sales & Support management • Boeing, GE, Hilti B2B • Home Depot, Lowes, a Big Pharma New Commerce and Products

13. © 2015 Forrester Research, Inc. Reproduction Prohibited 14 Speed Drives Adoption, Hybrid Results Source: Forrsights Software Survey 2013; April 2014 “The Public Cloud Market Is Now In Hypergrowth” What it means: • Enterprises seek responsiveness in business zones. • Technology management’s key value is integration • Integration is the key talent, technology investment • Key cloud ISVs become hubs; partner rosters crucial

15. © 2015 Forrester Research, Inc. Reproduction Prohibited 16 The 3 Types Of Cloud Developers DevOps Pro Writes code, scripts Must configure virtual resources and platforms Usually codes locally, deploys own stack to cloud Coder Writes code Avoids virtual resource; does some platform config Often codes locally, deploys own stack to cloud Rapid Developer Shuns coding Shuns virtual resource and platform config Develops in the cloud platform

19. “Celebrity customer experiences” have real- time contextual awareness and adapt to serve a single consumer.

20. © 2015 Forrester Research, Inc. Reproduction Prohibited 21 New: • App Strategy • Sourcing • Org Structures • Accounting • Solutions In Apps Delivery, Everything Is Changing Focus on customer Cloud ecosystems Cloud economics Continuous innovation Continuous insights

23. © 2015 Forrester Research, Inc. Reproduction Prohibited 24 Change Your Org Structures CIO Shared Platform Services Servers & Storage Platforms & Frameworks Release Management Database Service Interfaces, Contracts, Roadmaps Other teams Sales team Digital team Funding & Budgeting Business Priorities Portfolio Management Custom Software SDLC/Team Structure Vendors Legal & compliance Service providers Shared Platform AD&D

26. forrester.com Thank you John R. Rymer +1 650.581.3857 jrymer@forrester.com @johnrrymer

27. Best Practices for Migrating Diverse Workloads Amit Khanna Vice President of Cloud Services Virtusa

28. Recap: Cloud Adoption Phases Applying best practices across the complete journey CLOUD MIGRATION BEST PRACTICES Phase 1 Phase 2 Phase 3 Exploration • Establish quantifiable goals and objectives • Factor in your existing organizational constraints • Choose cloud platforms wisely Rationalization • Do not lose focus on business value of the application • Balancing risk vs reward • Consider interdependencies of Applications • Vendor Lock-in benefits Optimization • Pipelines and Continuous Delivery • Rationalize Security Models

29. Establish quantifiable goals and objectives Focus on improving the business capability EXPLORATION BEST PRACTICES Improve Business Capability Reduce Develop ment Cost Reduce Operatio nal Cost • Faster time to market • Scalability and availability • Improve user experience • Capability led innovation • Reduce application maintenance cost • Remove application duplication • Reduce cost of developing new capability • Reduce hardware and software costs • Reduce cost of maintaining the IT infrastructure • Capex vs Opex Lower cost alone should not be the goal

30. Financial: Current cost models, existing contracts etc. Regulatory: Data security and ownership, compliance and other related requirements Organizational: Current skillsets and competencies, vendors, team structures Service: Existing service level agreements, contracts in place etc. Technical: Technology stacks, software licenses, integration requirements Operational: DevOps, governance , risk management etc. Existing organizational constraints are important EXPLORATION BEST PRACTICES Document, plan and incorporate constraints

31. Cloud platforms are very diverse ( SaaS, PaaS, IaaS) - Choose wisely Vendor lock and constraints increase from IaaS, PaaS to SaaS EXPLORATION BEST PRACTICES SaaS PaaS IaaS Platformcapabilities VendorLockin Compute, Network and cloud services Architecture, design and frameworks High Business processes Low Medium IaaS – Competitive Advantage PaaS/SaaS – Business Support Systems

32. Do not lose focus on business value of the application Technical possibilities alone may not provide the optimal rationalization plan RATIONALIZATION BEST PRACTICES Business Value • Agility • Innovation • Risk • User Satisfaction • Financial IT Efficiency • Operational Cost • Potential Cost • Standardization • Reuse • Operational Maturity Asset Class • Informational • Strategic • Transactional • Infrastructure Portfolio BusinessValue Zone 4 - Healthy Zone 2 - Re-engineer Zone 3 - Evaluate Zone 1 - Retire 2 4 31 Business value should be the key driver Efficiency / Suitability

33. Do not de-risk to the extent of making the program irrelevant Adopting a rational level of risk paves the way for high returns RATIONALIZATION BEST PRACTICES • Pick lowest risk application (something we can live without – in the worst case) • Also end up being the lowest impact application General tendency when moving to the cloud; Downside is that even with great success, only minimal positive impact will be realized We recommend a balanced approach, where a representative group of applications are picked including low impact low-risk, but also some high impact applications that can validate the promise of cloud computing Balance low hanging fruits and complex migrations

34. Interdependencies of Applications RATIONALIZATION BEST PRACTICES Take a holistic view of applications, where does the application fit in, in the grand scheme Dependency Structure Matrix End points remediation can be a huge undertaking

35. Vendor Lock-in is not always a bad thing RATIONALIZATION BEST PRACTICES Clearly understand the upside and downside of avoiding vendor lock-in Pros • Provides portability across cloud platforms • Protects against platform cost increases Cons • Requires additional effort • More expensive to build, operate and maintain • Increase in time to market • Can leverage only the lowest common services • Platform specific services can not be leveraged Be pragmatic about vendor lock in

36. Focus on Cloud Pipelines and Continuous Delivery from the onset OPTIMIZATION BEST PRACTICES Continuous Delivery reduces Time To Market and increases operational agility Transitioning to a Cloud DevOps model can yield huge benefits

37. Re-think security models A tiered security model is the key; leverage shared security model, application and infrastructure security capabilities of cloud OPTIMIZATION BEST PRACTICES Application Security • Most likely the enterprise architecture will be hybrid, plan for it • Federated SSO • Identity providers and Service Providers • Common authorization model Data Security • Encryption at rest and in motion • Key management • Data residency Infrastructure Security • Virtual Private Clouds and Subnets • Access Frameworks ( IAM) Rationalize and simplify security models

38. Overview of AWS Infrastructure Vikram Garlapati Manager, Solutions Architects Amazon Web Services

39. AWS provides broad and deep services to support any cloud workload AWS Global Infrastructure Application Services Networking Deployment & Administration DatabaseStorageCompute What is AWS?

40. What sets AWS apart? Building and managing cloud since 2006 60+ services to support any cloud workload History of rapid, customer-driven releases 11 regions, 29 availability zones, 53 edge locations 48 proactive price reductions to date Thousands of SIs and ISVs; 2,100+ Marketplace products Experience Service Breadth & Depth Pace of Innovation Global Footprint Pricing Philosophy Ecosystem *as of July 31, 2014

41. Administration & Security Access Control Identity Management Key Management & Storage Monitoring & Logs Resource & Usage Auditing Platform Services Analytics App Services Developer Tools & Operations Mobile Services Data Pipelines Data Warehouse Hadoop Real-time Streaming Data Application Lifecycle Management Containers Deployment DevOps Event-driven Computing Resource Templates Identity Mobile Analytics Push Notifications Sync App Streaming Email Queuing & Notifications Search Transcoding Workflow Core Services CDN Compute (VMs, Auto-scaling & Load Balancing) Databases (Relational, NoSQL, Caching) Networking (VPC, DX, DNS) Storage (Object, Block and Archival) Infrastructure Availability Zones Points of Presence Regions Enterprise Applications Business Email Sharing & Collaboration Virtual Desktop Technical & Business Support Account Management Partner Ecosystem Professional Services Security & Pricing Reports Solutions Architects Support Training & Certification Service Breadth & Depth

42. Global Footprint Over 1 million active customers across 190 countries 1,500 + government agencies 3,600+ educational institutions 11 regions 29 availability zones 53 edge locations Everyday, AWS adds enough new server capacity to support Amazon.com when it was a $7 billion global enterprise. Region Edge Location

43. 2011 82 159 2012 280 2013 516 2014 AWS’ Rapid Pace of Innovation AWS has launched a total of 1,407 new features and/or services since inception in 2006. 2015 +234* * As of April 30, 2015

44. An Expansive Ecosystem Thousands of the world’s largest technology and consulting companies 28 Global Premier Consulting partners 6 Enterprise-focused competencies 2,100+ products available for 1-click deployment across 23 distinct product categories Customers run over 70M hours of software per month

45. © 2015 Forrester Research, Inc. Reproduction Prohibited 46 › Fixed application › Defined structures › Singular purpose › UI customizations › Virtual infrastructure › OS/MW configuration › Network & storage definition › SaaS extensions › Deep customization › Integrations › Developer services › APIs PaaS › Application container(s) › Platform, app services › App lifecycle mgmt. › Development tools The Old Cloud Boundaries Have Blurred 46 SaaS Extension Platforms IaaS+ IaaS SaaS

46. © 2015 Forrester Research, Inc. Reproduction Prohibited 47 Pro Devs Lead Shift To Cloud Platforms How much of the server-side code that you write is deployed to cloud environments today? How do you expect that to change in the future?

47. © 2015 Forrester Research, Inc. Reproduction Prohibited 48 IT Devs Lag How much of the server-side code that you write is deployed to cloud environments today? How do you expect that to change in the future?

48. © 2015 Forrester Research, Inc. Reproduction Prohibited 49 AWS Summit – Chicago: An exciting, free cloud conference designed to educate and inform new customers about the AWS platform, best practices and new cloud services. Details • July 1, 2015 • Chicago, Illinois • @ McCormick Place Featuring • New product launches • 36+ sessions, labs, and bootcamps • Executive and partner networking Registration is now open • Come and see what AWS and the cloud can do for you.

49. © 2015 Forrester Research, Inc. Reproduction Prohibited 50 CTA Script - If you are interested in learning more about how to navigate the cloud to grow your business - then attend the AWS Summit Chicago, July 1st. - Register today to learn from technical sessions led by AWS engineers, hear best practices from AWS customers and partners, and participate in some of the 30+ paid sessions and labs. - Simply go to https://aws.amazon.com/summits/chicago/?trkcampaign=summit_chicago_bootc amps&trk=Webinar_slide to register today. - Registration is FREE. TRACKING CODE: - Listed above.

50. Thank You!

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