AWS is hosting the first FSI Cloud Symposium in Hong Kong, which will take place on Thursday, March 23, 2017 at Grand Hyatt Hotel. The event will bring together FSI customers, industry professional and AWS experts, to explore how to turn the dream of transformation, innovation and acceleration into reality by exploiting Cloud, Voice to Text and IoT technologies. The packed agenda includes expert sessions on a host of pressing issues, such as security and compliance, as well as customer experience sharing on how cloud computing is benefiting the industry. Speaker: Laurence Thiery, Head of Business Development - Financial Services, APAC, AWS

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Laurence Thiery
APAC FS Head of Business Development
March 23rd, 2017
AWS in Financial Services
Successful Cloud Adoption in Financial Services

2. 1 Global Industry Trends
3 FS Customer Success Stories
2 How are FS Customers using AWS today
Today’s Presentation Will Cover…

3. Global Industry Trends

4. Strained global
economic conditions
Evolving markets &
customer expectations
Complex regulatory
compliance landscape
Access to more data
than ever before
Sophisticated
security threat actors
The Financial Services Industry Continues to Change

5. What Keeps Financial Services Leaders Up at Night?
Source: AWS Customers & Prospects, The Financial Brand, Major Consulting Players
1
IMPROVE CUSTOMER
EXPERIENCES
2
DIFFERENTIATE
FROM OTHERS
3
OPTIMIZE
OPERATIONS 4
MANAGE RISKS &
SECURITY
CULTURE
ORGANIZATION
TALENT

6. How are FS Customers
using AWS today

7. Stage of Adoption

8. Financial Institutions’ Paths (Patterns) of Adoption
Cloud-First / All-In
Deliberate Approach
Opportunistic
Approach
Cloud Native
& FinTech
Capital One

9. What Financial Institutions Are Doing
Retail, Commercial
Banking & Payment
Wealth Management
Private Banking
Capital Market &
Investment Banking
Insurance
Online Banking Mobile Banking
Robo Advisor
Online Insurance
Mobile Insurance
Robo Advisor
Digital Marketing
Online Trading
Mobile Trading
Web Sites
Chat Bot
Customer Analytics
Sentiment Analytics
Digital Marketing Digital Marketing
Device Farm
Customer Analytics
Biometrics
Digital
ChannelAnalytics
AML
Dev & Test DR CyberSecurity Storage VDI Data Warehouse
Risk Calculation Stress Test Fraud DetectionPricing Calculation Core Systems
Infra
HPC
Core
IoT
Representative sample of uses cases
Customer Analytics

10. Trusted by Financial Services Institutions Worldwide
Capital One

11. … and in Asia

12. To the FinTech
“Banks aren’t being disrupted by FinTech technology,
they’re being disrupted by customer expectations.”
- McKinsey & Company
100%
Percentage of the Inaugural Forbes
FinTech 50 2015 that use AWS

13. Customer Success Stories

14. A Closer Look at Digital Transformation
Financial Statements: 100%
Digital Penetration: 39%
Disruptor or Disrupted
Customer Behavior & Journey
Channel
Open API
Micro-services
Customer analytics
Infrastructure as a Code
Banking & Payment
Online Banking Mobile Banking
Robo Advisor
Digital Marketing
Web Sites
Chat Bot
Customer Analytics
Device Farm
Biometrics
Digital
Channel
Analytics
AML
Dev & Test CyberSecurity
Risk Calculation Stress Test
Fraud Detection
Pricing Calculation
Core Systems
InfraHPC
Core
IoT
Data Warehouse
DigitalTransformation

15. Digital Transformation Journey in the Press
BBVA works with Amazon Web Services to accelerate
the Group’s transformation BBVA, October 2016
DBS will use Amazon Web Services’s cloud
technology for better bank services Hardware Zone, July 2016
Aviva puts cloud at the heart of its digital strategy
Insurance business moves on-premise infra into AWS
Cloud Pro, Nov 2015
Aviva

16. : Digital Transformation Journey
The Journey
• Simple (2014), Madiva (2014), Atom (2015), Holvi (2016)
• Gamification
• BBVA Commerce360 Analytics
• BBVA API Market: Open API
The organization
• BBVA Digital Venture, and Propel Venture Partners
• BBVA Innovation Center
• Role: head of Digital, head of API
• Talent with Digital experience
Upcoming plan: scaling transaction >542M/day (90M ’06) to 1B/day ‘17 real time.

17. : Re-Think How Banking is Done
“Building the best bank on the planet”
Mobile-first bank
New cloud based core banking systems
Bank License (UK)
I use Google maps. I use Uber. I use Amazon. I use WhatsApp. I use Slack. All of these things live on
my home screen and make my life better, and it feels like I’m living in the future, and that feeling is
amazing.… I can’t even remember the last time I opened my bank app…. my bank can’t tell me what
my balance is, up-to-date
- Tom Blomfield, CEO Monzo”
“

18. Regulate 12 US markets, 3,900 securities firms, >600K brokers
Market Surveillance platform
Suspicious activity pattern analysis
Up to 75B / day market events
20PB of storage and 6TB data / day
90% of total data volume on Amazon Web Services
75% operations on Amazon Web Services
: Market Surveillance & Analytics at Scale
For our market surveillance systems, we are looking at about 40% [savings with AWS], but the real
benefits are the business benefits: We can do things that we physically weren’t able to do before, and
that is priceless
- Steve Randich, EVP and CIO FINRA
”
“

19. Risk Management & Intensive Calculation
Risk
Pricing &
Valuation
Customer
Experience
Regulation &
Compliance
Market Risk
Credit Risk
AML, KYC
Fraud Detection
Stress Testing
Complex Financial
Instruments
Financial Products
Operational Risk
Basel III Solvency II
Regulatory
Monitoring
CCAR
Marketing Analytics
High-Intelligence
Trading or HFT
Customer Analytics
Surveillance
Insurance Risk
FRTB IRFS 9 IRFS4 (ii)
Cybersecurity
Portfolio
Optimization
Operational
Improvement
Back Testing
Core Systems

20. Risk Management: Customer Examples
[Asia Major Bank]
7 regulators
[Global Insurer]
[Hedge Fund &
Asset Mgmt Firm]

21. What About Core Systems?
OakNorth takes UK
Banking into the Cloud
Liberty Mutual
Insurance leverages
EIS and AWS for Cloud-
based Solution for
Benefits Business Unit
Monzo: Building a
Mobile-First U.K. Digital
Bank
Liberty Mutual Insurance
The Financial Services Competency: Technology Partners
• Core Systems
• Risk Management
• Data Management

22. What do Successful FS Customers Have in Common
Organization
• Vision
• Executive Sponsor
• Role
• Construct
• Talent
• Education
Culture
• Experimentation
• Fail Fast & Cheap
• Agile
• Mechanisms
• Technology
Execution
• Think Big
• Start Small
• The Right Initiatives
• FinTech
• Risk, compliance
and security
• Automation
• Partners

23. So What’s Next?

24. Call To Action: What Will you Do Next?
What’s your Vision?
Where are you in the Journey?
How can you Accelerate?
How can we Help?

25. AWS Financial Services Team: Key Contacts in HK
David Florey
Head of Professional
Services
Hong Kong & Taiwan
Principal Cloud Architect
Hong Kong & Taiwan
Head of Business
Development,
Insurance Sector
Hong Kong & Taiwan
mfs@amazon.com
Mark SeifriedMichael Braendle Christina Lam
Senior Business
Development
Manager, Banking &
Securities Lead
Hong-Kong
cllam@amazon.com
Iolaire Mckinnon
Senior Consultant -
Security,
Risk & Compliance,
Professional Services
Hong Kong and Taiwan

26. Thank You!

27. Laurence Thiery
Financial Services Business Development
APAC
thieryl@amazon.com