1. State of the Cloud
AWS Summit, New York
Dr. Werner Vogels, CTO Amazon.com

2. Amazon’s Three Businesses
Consumer (Retail) Seller IT Infrastructure
Business Business Business
Tens of millions of Sell on Amazon Cloud computing
active customer websites infrastructure for
accounts hosting web-scale
Use Amazon solutions
Eight countries: US, technology for your
UK, Germany, own retail website Hundreds of
Japan, France, thousands of
Canada, China, Italy Leverage Amazon’s registered customers
massive fulfillment in over 190 countries
center network

3. Our Mission
Enable businesses and developers to use web services
(what people now call “the Cloud”) to build scalable,
sophisticated applications

4. AWS Pace of Innovation
» Amazon Simple Notification Service
» EC2 Reserved Instances » RDS Multi-Availability Zone Support
» New SimpleDB Features » S3 Reduced Redundancy Storage
» IBM on EC2 » New Locations and Features for
» Windows Server 2008 on EC2 CloudFront
» Premium Support » Amazon RDS » S3 Bucket Policies
» Amazon CloudFront » Amazon Virtual Private Cloud » Cluster Instances for EC2
» EC2 Elastic IP addresses » Amazon Elastic MapReduce
& Availability Zones » EBS Shared Snapshots
» Amazon EC2 » Windows Server, MySQL, » Monitoring, Auto Scaling &
» Amazon S3 Oracle, & JBoss on EC2 Elastic Load Balancing for EC2 » Amazon Linux AMI
» Developer Portal & » Lower Data Transfer Costs » AWS Import/Export » Oracle on EC2
Forums » New EC2 Features
» SUSE Linux on EC2
» Micro Instances
» AWS Services in N. California » Lower Pricing for EC2
» Amazon SimpleDB High Mem Instances
» AWS Multi-Factor Authentication
» Amazon Flexible Payments Service » Identity & Access Management
» AWS Management Console
» S3 in Europe
» AWS Economics Center » AWS Services in Singapore
» EC2 new instance types
» AWS in Education » RDS Reserved Database Instances
» AWS Start-Up Challenge
» AWS Security Center » RDS Read Replicas & Lower Pricing
» SAS70 Type II Audit » Lower Outbound Transfer Pricing
» More services in EU » Data Transfer Usage Tiers
» Public Data Sets » Lower EC2 Pricing
» Elastic Block Store » Consolidated Billing for AWS
» Amazon SQS » Lower S3 Pricing » Amazon S3 Versioning Feature
» Amazon Mechanical Turk » EC2 SLA » Lower pricing for
» EC2 in EU » EC2 High Memory Instances
Outbound Data Transfer
» S3 Tiered Pricing » AWS Solution Provider Program

5. AWS Innovation in 2010
» Free Monitoring EC2
» Amazon SNS » RDS Reserved » Amazon Route 53
» Combined AWS Data Transfer » CloudFront Default Root » PCI DSS Level 1 Certification
Savings » Startup Challenge 2010 » Mobile SDKs (Android, iPhone)
» Amazon EMR BootStrap Actions » Cloudfront Invalidation » Large Object S3 Support
» Amazon ELB Session Stickiness » Florida POP
» Amazon RDS in EU » Import/Export APAC
» New Singapore Region » AWS Elastic Beanstalk
» CloudFront HTTPS
» Amazon RDS Read Replicas » Amazon Simple Email Service
» NYC Edge Location
» Suse EC2 Linux » Improved AWS Support “Bronze”
» Lowers Pricing HTTP
» Amazon SNS Console » Amazon CloudWatch Console
» EMR JobFlow Debugging » AWS Import Export GA
» Amazon SNS » Amazon ELB HTTPS » VM Connector
» Simple DB Consistent Reads
» Amazon S3 Console » AWS Free Tier » Tokyo Region
» Simple DB Conditional Puts
» Amazon EBS Cloudwatch » EMR Resizing Cluster » AWS Support JP
» Amazon SQS Longer » Amazon S3 Lowered Pricing
» AWS Java SDK
retention, Free Tier » CloudFront GA, SLA
» Windows BYOL
Amazon S3 Bucket Policies » S3 MultiPart
» Singapore Pop
» Amazon VPC IP Address » GPGPU Instance Types
» CloudFront
» Cluster Compute Instances » ISO27001/2 Certification
Private Streaming
» Amazon S3 RRS
Notifications » Lowered Pricing EC2 » AWS CloudFormation
» Amazon EC2 Reserved Instances » AWS IAM » Amazon S3 Static Websites
» VPC in EU
with Windows, Extra Large High » Amazon VPC Console » AWS IAM Website Login
» Amazon RDS in US-west
Memory Instances » Micro Instances » Paris Edge Location
» Amazon CloudFront Access
» Amazon S3 Versioning Feature » Amazon Linux AMI
Logs
» Consolidated Billing for AWS » Amazon EC2 Tagging,
» Amazon RDS Multi-AZ
» Lower pricing for Outbound Data Filtering, Idempotency,
» Amazon S3 RRS
Transfer » Oracle Certified AWS
» Amazon RDS Console
» AWS PHP SDK

6. CloudFront Pace of Innovation
» Price Drop
» HTTPS Support
» Lower 1-Hour TTLs
» Access Logs for Streaming
» Access Logging Capability » New York City Edge Location
» CloudFront Management Console
» Custom Origins
» Service Level Agreement
» Private Content » Jacksonville Edge Location
» Streaming Video on Demand » Route 53 Public Beta
» CloudFront Public Beta
» New Lower Pricing Tiers » Singapore Edge Location » Paris Edge Location
» Private Streaming » (IAM) Identity &
Access Management
» Enhanced CloudFront Logs
» Default Root Object
» Invalidation

7. The Platform is Expanding
Your Application

8. AI Enterprise Architecture
Presentation – Web Center
Enhanced Shipment Inventory BOM Manage Order Landing
Customer Tracking Management Entry RFQ Entry Pad
Data Form Form Form Form Form Form Web 2.0 .....
Business Functions - BPEL
Order Billing Inventory Engineering Sourcing Order Shared Workflow
Entry Payables Management Documents RFQ Tracking Folders Notifications .....
Web Services from Oracle and Bespoke
Message & Routing Bus -
Workflow & Notification Services Data Transformation Service XML Parser Event Manager
OSB
Validate Get Write Get Write Get Write Send Build
Login Customer Customer Order Order Part Part Email RFQ .....
Technology Layer
Oracle Oracle Oracle Doc Outside Active MS Oracle EDI Telecom CAD
eBusiness BI Beehive Man Web Dir Office Agile Gateway SMS CAM ....
Customer
Order
Finance
Oracle Oracle Oracle MySQL Internet MSSQL Folders Oracle Internet 8
PSTN
Folders

9. AWS Regions Amazon Edge Locations
Ashburn, VA Amsterdam Hong Kong
US East (Northern Virginia) Dallas, TX Dublin Tokyo
Jacksonville, FL Frankfurt Singapore
US West (Northern California) Los Angeles, CA London
Europe (Dublin) Miami, FL Paris
Newark, NJ
Asia Pacific (Singapore) New York, NY
Asia Pacific (Tokyo) Palo Alto, CA
Seattle, WA
St. Louis, MO

10. AWS Cloud Architecture

11. Billions of Objects in Amazon S3
Peak Requests:

12. Each day AWS adds the equivalent server
capacity to power Amazon when it was
a global, $2.76B enterprise
(circa 2000)

13. The Key to Success?
Listening to Our Customers

14. You Asked For…
Expanded Global Footprint
Lower Prices & New Pricing
Features
Make it Easier to Use
Improved Support Offerings
New Instance Types
Expand Platform Up and Out

15. Expanded Global Footprint
Singapore Region
Tokyo Region
New POPs for CloudFront & Route53
(New York, Paris, Singapore, Tokyo,
Jacksonville)

16. Lower Prices and New Pricing Features
Lower Outbound Data Transfer Prices
Consolidated Billing
Combined Data Transfer Prices
Lower Prices for S3 and Reduced
Redundancy Storage (lower
price/less durability)
Lower Prices on Gold & Silver Support

17. Make It Easer To Use
More Services Available in AWS Console
CloudFormation
New SDKs: Java, PHP, Android
AWS Elastic Beanstalk

18. New Instance Types
Extra Large High Memory
Cluster Compute & GPUs
Micro

20. Expand Up & Out
VM Import
Route53
S3 Large Object Support &
Versioning
CloudFront SLA, Custom Origin &
HTTPS Support
RDS Multi-AZ Deployments, Read
Replicas, & RIs
Simple Email Service
Security Features & Compliance:
AWS Identity and Access Management
(IAM), PCI Compliance, ISO 27001
Free Monitoring of EC2 Instances
And More…

21. Some Big Priorities for 2011
Add more geographies
Make it easier to build and manage applications
on AWS
Release new database offerings
Broaden support offerings
Add billing, user management, and identity
features

22. AWS Management
Console
Developer Tools
& SDKs

24. AWS CloudFormation
AWS CloudFormation enables system administrators
and developers to create repeatable AWS
infrastructure deployments (Stacks) using
customizable architecture templates.
Define a JSON Create an AWS
template stack
(Console, CLI,
API)
CloudFormation Stack

25. AWS CloudFormation: Service Highlights
Fully declarative system
Document based infrastructure specification
Logical naming convention
Atomically creates / destroys groups of AWS objects
Deploy multi-tier and multi-AZ stacks
Handles the bookkeeping and muck of provisioning
multiple related resources
Focuses on AWS resources, while sys admins and
developers focus on OS and application provisioning
 Customers can use existing automation tools like
Opscode Chef, Puppet Labs, Capistrano

27. Your Application Goes Here
Elastic
Beanstalk
Amazon Linux AMI
CloudWatch
Auto-Scaling
Route53
Simple Notification Service
Elastic Load Balancer
Elastic Cloud Compute
Elastic Block Store
Simple Storage Service

29. What Makes AWS Elastic
Beanstalk Different?
Developers retain ownership and
full control over their AWS
resources.
• Root access to your EC2 instances
• Easily manage configuration changes in one
place
 EC2 instance type, security group, load balancer settings,
auto-scaling, multi-AZ, notifications, and other settings.
• Use any database
 Amazon RDS, Amazon SimpleDB, Microsoft SQL Server, or
Oracle.
• Create custom AMIs
• Run other services side-by-side in EC2
• Easily move your application out of Elastic
Beanstalk

30. AWS Elastic Beanstalk Under-the-Hood
http://myapp-staging.elasticbeanstalk.com/
Version
Environment
AWS Elastic
Beanstalk
Application Auto
Scaling
Version
Version
Apache
Elastic Beanstalk
Host Manager
Tomcat
Your Running Application
Amazon Linux AMI

31. What do Cloudformation and
AWS Elastic Beanstalk cost?

32. Amazon RDS
Relational Database Service

33. Multi-AZ Deployments Read Replicas
Highly Available, Durable, & Scalable MySQL Deployments

36. SECURITY, CERTIFICATION
& COMPLIANCE

39. • SAS70 Type II Audit
• ISO-27001 Certification
• PCI Level 1 Service Provider
• FISMA A&A
• Sarbanes-Oxley (SOX) Compliant Platform

40. Identity and Access Management (IAM)
Create and Manage Users
Improved Security
 Multiple users, with individual permissions
 Secure by default
 Individual security credentials (access keys, password, MFA)
Improved Control
 Centralized control of user access
 Fine-grained permissions
 Control Users’ access to APIs and AWS Console
Integrated
 No changes to service APIs

42. Amazon VPC
Customer’s isolated
AWS resources
Subnets
Router
VPN
Gateway
Amazon
Web Services
Cloud
Secure VPN
Connection over
the Internet
Customer’s
Network

43. Current
VPC

44. New
VPC