AWS Mobile Week at the San Francisco Loft Mobile Messaging from Analytics to Engagement In this session, you’ll learn how to use Amazon Pinpoint to implement user engagement strategies via data and event capture, advanced analytics, integrated multi-channel messaging (mobile push, SMS, email) to drive campaigns (both transactional and targeted) based on demographics and audience segmentation. Level: Beginner Speaker: Zach Barbitta - Sr. Product Manager, AWS

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Zach Barbitta, Sr. Product Manager
Amazon Pinpoint
Amazon Comprehend
Perform Social Media Sentiment
Analysis with Amazon Pinpoint &
Amazon Comprehend
10/18/2018

2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Agenda
1. Brief intro to Amazon
Pinpoint
2. Overview of
Architecture
3. Pinpoint +
Comprehend Demo
4. Pinpoint Trivia

3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How can I easily
deploy an ML
based solution to
help with user
engagement?

4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Collect Device Data Collect Interaction
Data
Create More Defined
Segments
How can Amazon Pinpoint transform user engagement?
With a DUE stack on Amazon Pinpoint, companies can leverage customer data and overcome
the hurdles to successful customer messaging across channels.
Send Notifications
that Matter
Learn Customer Characteristics
and Preferences

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What are we solving for?
X Customers want to be heard, but
how to scale?
X Can I scale cost effectively?
X Can ML make inferences for me?
X What does the ideal customer
experience look like?

6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Real world applications
Influencer Engagement Real-time Engagement
Bad-to-Good Engagement Customer Support

7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint
Tweet at @AWSMobileCon
https://379138811316.signin.aws.amazon.com/console
Re:invent session: 91965, Thursday, 12:15pm, MGM

9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Rules of the game
• 4 questions
• Text the numerical answer to: 1-206-489-3678
• If you answer all questions correct, you’ll be entered to
receive a free Amazon Dot (3rd generation – the new
one)

10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 1: In what year was Amazon Pinpoint released?
1. 2016
2. 2017
Text the numerical answer to 1-206-489-3678 (either “1”
or ”2”)

11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 2: Amazon Pinpoint has three major components
to the service?
3. Analytics, Segmentation and Campaigns, and
Transactional Messaging
4. Analytics, Segmentation and Campaigns, and Alexa
Notifications
Text the numerical answer to 1-206-489-3678 (either “3”
or ”4”)

12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 3: Amazon Pinpoint has a flat, per user monthly
fee?
5. Nope
6. Yep
Text the numerical answer to 1-206-489-3678 (either “5”
or ”6”)

13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Pinpoint trivia
Question 4: Amazon Pinpoint has full integration with ML
services, enabling personalization and recommendations
for your notifications?
7. No, it does not.
8. Yep, it does.
Text the numerical answer to 1-206-489-3678 (either “7”
or ”8”)