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MBL101 Distributing through Appstore and Kindle Fire - AWS re: Invent 2012

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Interested in offering your apps and games to Amazon customers? Learn how to grow your mobile app or gaming business by offering your app to millions of Amazon and Kindle Fire customers. This talk will provide an overview of selling your app on Amazon and resources to help you engage customers and monetize, including an overview of the GameCircle and In-App Purchasing APIs. Plus, hear tips for building relationships with Amazon customers and creating the killer app for Kindle Fire by optimizing your mobile apps and games for Kindle Fire tablets.

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MBL101 Distributing through Appstore and Kindle Fire - AWS re: Invent 2012

  1. 1. Monthly Unique Visitors Avg. Daily Unique Visitors Avg. Visits per Active Global Customer Visitor per Accounts: (US): (US): Month (US): 180MM 85MM 5.2 1 2 2 10.6MM 2 Age Composition of Amazon Household Income of Amazon % of Amazon Shoppers Who have Unique Visitors2 Unique Visitors2 Made an Online Purchase2 9% 48% 34% 36% 39% 36% 33% 28% 21% 16% 0-18 18-34 35-44 45+ <$50 $50-$200 $200+ <$25K $25K-$75K $75K + Amount SpentNote: Active Customer Accounts are unique email addresses that have placed an order in the last 12 monthsSources: 1. Amazon Investor Relations; 2. ComScore PlanMetrix June, 2012.
  2. 2. Date EventMarch 22, ‘11 Launched online store and Android client on March 22, 2011Nov. 15, ’11 Shipped Kindle Fire (1st Generation)April 10, ’12 Launched in-app purchasing SDK in general availabilityJuly ‘11, ’12 Launched GameCircle API for Kindle FireSept. 6, ’12 Shipped Kindle Fire HD (7”) and New Kindle FireSept. 6, ’12 Launched Amazon Maps SDK in general availabilityOct. 23, ’12 Shipped Kindle Fire HD in the UK, DE, FR, IT, and ESOct. 24’, ’12 Announced JP expansion for Kindle Fire
  3. 3. Kindle Family
  4. 4. • Amazon Appstore revenue per active user is 89% of iTunes App Store revenue per user based on a study of top-ranked apps with similar merchandising exposure and pricing across platforms. All apps studied monetized through in-app purchases.• “Amazon controls its own store, commanding among the largest aggregations of consumer credit card accounts on the planet. Upon launching the Kindle Fire, consumers must either link to their Amazon account or enter credit card information. This makes the user base 100% payment enabled.”• “Amazon’s go-to-market strategy for the Kindle Fire is ground breaking among the Android guard. With its offering, Amazon takes the focus away from the device and operating system, emphasizing content, a differentiated consumer experience and commerce"
  5. 5. TinyCo Blog, Treat Android as a first-class citizen... itll pay off!, April 19, 2012
  6. 6. "Amazons well-designed [In-App “The [GameCircle API] is a great way to keepPurchasing] API and rapid support allowed our fans engaged by offering them moreus to help our enterprise publishing opportunities to play the game, and ancustomers be first on the Fire." intuitive platform to connect with new players.”Zeke Koch, Adobe Systems Keith Shepherd, Co-Founder of Imangi Studios"Implementing the Amazon Appstore for “Since we have had such success withAndroid In-App Purchasing solution was a Amazon, when GameCircle was introduced,piece of cake. We were able to turn it it was a no-brainer, we added it to our appsaround and get it into internal testing within right away.”a few days time."Sean Thompson, Mobile Deluxe Suli Ali, TinyCo
  7. 7. 35%30%25%20%15%10%5%0% $0.99 $1.99 $2.99 $3.99 $4.99 $5.99 $6.99 $7.99 $8.99 $9.99 % of Total Assortment % of Item Units Ordered
  8. 8. 8.00 7.00Avg. Orders-per-Customer 6.00 5.00 4.00 3.00 2.00 1.00 - 0 5 10 15 20 25 30 35 Number of IAP Items for Sale Note: Orders per customer was calculated using only those customers who have made an IAP purchase
  9. 9. IAP Purchases by Hour0 24 48 72 96 120 144 168 192 216 240 264 288 312 Hours Since App Download
  10. 10. Before After• Utilize a tablet layout • UI layout • Application controls • Font and button sizing• Take advantage of extra screen space • 7” and 8.9” screen size considerations• Use a density independent UI design
  11. 11. • Use appropriate hardware and software capabilities • 4G LTE, location based services (LBS), camera / video, etc. • Remove or disable phone-based features • Include high-definition assets • Incorporate sensor-based orientation controls • Avoid touch target conflicts with the Kindle Fire soft keys• Focus on fluidity and performance • Incorporate CPU / GPU optimization as appropriate • Optimize start-up time and customer experience• Localize content for international distribution
  12. 12. AWS IAP Maps GameCircleSDK for Android Offer digital Interactive maps Leaderboardallows developers content and with customto easily and subscriptions overlays Achievementsquickly build using Amazon’sconnected mobile 1-Click Easy transition Whispersyncapplications using from GoogleAWS Maps
  13. 13. GameCircle IAP
  14. 14. • Get started with apps on Amazon developer.amazon.com/welcome.html• Learn more: amazonappstoredev.com• Follow us: twitter.com/amznappstoredev• GameCircle feedback and requests: gamecircle-developers@amazon.com
  15. 15. Jumptap: Android and iPhone now Hog 91% of Mobile OS Market Share, March 6, 2012