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© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Katerina Martianova
Commercial Manager-IT
REA Group
Level 100
FINOPS
How can Finance and Operations Work Better Together?
Javier Turegano
Global Infrastructure and Architecture Manager
REA Group
Who We Are
Katerina Martianova Javier Turegano
@setoide
FIN OPS
@kmartianova
REA Group is a market-leading digital media business specialising in property.
REA Journey
Agile Beyond IT
AWS is a Key Pillar of our Strategy
Complication
Traditional Dynamics
Silos All Over Again
The Money Ride
Spend, Spend,
Spend
Spend
Everything
Don’t
Spend
Bad News
End of Year
Good News
Budget
Frustration
AWS Cost Escalation – Unwelcome Growth!
30%
50%
10%
AWS
cost
FY15 FY16 FY17
Poor Visibility of Costs
FY 2015 FY 2016
Business Unit 1
Business Unit 2
Business Unit 3
Unallocated
AWS
Costs
Complex Domain
Reserved
Spot
On-Demand
Rightsizing
Autoscaling
Elasticity
Utilisation
Peak
Tagging
Containers
Serverless
AWS-nomics
Company Structure
Central IT
Finance
Business
Unit 1
Business
Unit 2
Business
Unit 3
$$$
Key Question: can we invent a
way of managing this?
Lean Principles
Cross Functional Teams
Answer to the Key Question?
Genchi Genbutsu: Sitting with IT!!!
Attending Standups
Education
One Team, One Dream!
Getting it Done: Hack Day Idea!
Hack Day Dashboard
Business Case to Get Help
Tech Solution: Enforce-o-tron
Tech Solution: Cloudability Reporter
Tag your Instances
Business Unit 1
Business Unit 2
Business Unit 3
Unallocated
Business Unit 1
Business Unit 2
Business Unit 3
Unallocated
Central IT
Finance
Business
Unit 1
Business
Unit 2
Business
Unit 3
$$$
Decentralised AWS Budgets
Central IT
Finance
Business
Unit 1
Business
Unit 2
Business
Unit 3
$$$
New Invention: FinOps Principle
… You pay for it
Outcome
Short Feedback Loops
...
End of YearBudget
Spend
MeasureLearn
Spend
MeasureLearn
Spend
MeasureLearn
Change in Behaviour
“Great work tracking these down. Motivates me to run a similar audit on one of my accounts”
“It is my belief that all the instances here
can be removed so that we can save
some money in our AWS accounts”
“If every instance is deleted here
I believe we would save around
$70,000 in the next 12 months”
If you want to
change attitudes,
Start with a change
in behaviour.
William Glasser
Initial Outlook
FY 2015 FY 2017FY 2016
Results: Savings!!!
FY 2015 FY 2017FY 2016
$$$
Minimal Business Impact
Savings Can Buy a Lot of Dumplings!
Next Steps
Want FINOPS?
1 Have an open mind
2 Offer to teach and learn
3 Business case to get help
4 Tag your cloud
5 Decentralise budgets
6 Reward good behaviour
7 Learn and repeat
Thank you!

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FinOps at REA – Innovation in Finance & Operations