AWS Webinar Series | Using Virtual Reality to bring your ChatBot to life

2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Agenda • Market, Tech & Consumer Dynamics • Developing AR/VR Applications • How Amazon Sumerian Helps • Using Sumerian • Use Cases • Resources

4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Market & Technology Dynamics Real World Virtual World Digital & physical convergence enabled by technology is driving the emergence of immersive applications & experiences The Virtuality Continuum (1994) – spectrum of how we engage & communicate with people, products, services & our environment

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Consumer Dynamics What is driving demand for immersive experiences? • Consumers: fun & engaging • Enterprises: brand awareness, innovation & retention First wave was primarily in gaming & entertainment … we are seeing a second wave of applications & use cases across all industries

7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. Developer has idea Download & install 3D engine Install device SDK Register on platform Install platform SDK Develop application Submit for approval Publish application Customer finds app on store Customer hits purchase button Customer waits for download Customer uses application VR/AR Application Development Process

12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. How do we do it? Why browsers? • They are ubiquitous … digital displays … smart TVs … smart phones … VR headsets • Make it easy to build, iterate, refresh & publish cross platform • Enables nearly anyone to develop AR, VR & 3D apps Sumerian apps are browser-based: build once … deploy widely

13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Sumerian: Benefits • No AR/VR/3D expertise needed • Prebuilt templates for business scenarios • Lifelike characters to guide/narrate your applications • Visual State Machine/JavaScript support for customizations • Tight integration with AWS services • Deploy to any platform that supports WebGL

15. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. WebGL IDE displayed in browser Entities panel State Graph Components Panel Canvas Viewport WebVR Mode Sumerian Menu Welcome to Sumerian Asset panel

16. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Integrate with AWS Services CORE SERVICES Integrated Networking Rules Engine Device Shadows Device SDKs Device Gateway Registry Local Compute Custom Model Training & Hosting Conversational Chatbots Virtual Desktops App Streaming Schema Conversion Image & Scene Recognition Sharing & Collaboration Exabyte-Scale Data Migration Text to Speech Corporate Email Application Migration Database Migration Regions Availability Zones Points of Presence Data Warehousing Business Intelligence Elasticsearch Hadoop/Spark Data Pipelines Streaming Data Collection ETL Streaming Data Analysis Interactive SQL Queries Queuing & Notifications Workflow Email Transcoding Deep Learning (Apache MXNet, TensorFlow, & others) Server MigrationCommunications MARKETPLACE Business Apps Business Intelligence DevOps Tools Security Networking StorageDatabases API Gateway Single Integrated Console Identity Sync Mobile Analytics Mobile App Testing Targeted Push Notifications One-clickApp Deployment DevOps Resource Management Application Lifecycle Management Containers Triggers Resource Templates Build & Test Analyze & Debug Identity Management Key Management & Storage Monitoring & Logs Configuration Compliance Web Application Firewall Assessment & Reporting Resource & Usage Auditing Access Control Account Grouping DDOS Protection TECHNICAL & BUSINESS SUPPORT Support Professional Services Optimization Guidance Partner Ecosystem Training & Certification Solutions Management Account Management Security & Billing Reports Personalized Dashboard Monitoring Manage Resources Data Integration Integrated Identity & Access Integrated Resource & Deployment Management Integrated Devices & Edge Systems Resource Templates Configuration Tracking Server Management Service Catalogue Search MIGRATIONHYBRID ARCHITECTUREENTERPRISE APPSMACHINE LEARNINGIoTMOBILE SERVICESDEV OPSANALYTICS APP SERVICES INFRASTRUCTURE SECURITY & COMPLIANCE MANAGEMENT TOOLS Compute VMs, Auto-scaling, Load Balancing, Containers, Virtual Private Servers, Batch Computing, Cloud Functions, Elastic GPUs, Edge Computing Storage Object, Blocks, File, Archivals, Import/Export, Exabyte-scale data transfer CDN Databases Relational, NoSQL, Caching, Migration, PostgreSQL compatible Networking VPC, DX, DNS Facial Recognition & Analysis Facial Search Patching Contact Center

17. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Language & Speech Services Amazon Polly is a service that turns text into lifelike speech • 52 lifelike voices spanning 24 languages • Natural-sounding, accurate, and intelligible • Low latency responses enable developers to build real-time systems • Developers can store, replay and distribute generated speech

18. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. “Today in Seattle, WA, it’s 11°F” ‘"We live for the music" live from the Madison Square Garden.’ 1. Automatic, Accurate Text Processing Polly: A Focus On Voice Quality & Pronunciation

19. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 2. Intelligible and Easy to Understand 1. Automatic, Accurate Text Processing Polly: A Focus On Voice Quality & Pronunciation

20. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 2. Intelligible and Easy to Understand 3. Add Semantic Meaning to Text “Richard’s number is 2122341237“ “Richard’s number is 2122341237“ Telephone Number 1. Automatic, Accurate Text Processing Polly: A Focus On Voice Quality & Pronunciation

21. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 2. Intelligible and Easy to Understand 3. Add Semantic Meaning to Text 4. Customized Pronunciation “My daughter’s name is Kaja.” “My daughter’s name is Kaja.” Polly: A Focus On Voice Quality & Pronunciation 1. Automatic, Accurate Text Processing

22. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. • Media and Entertainment • Education • Accessibility • Content Creation • Telephony/Contact Center • Internet of Things • Gaming Polly: Use Cases

23. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Language & Speech Services Amazon Lex is a service for building conversational interfaces into any application • Enables intent-driven interactions • Supports both voice and text conversations • Deployable across mobile and messaging platforms • Integrated speech recognition and natural language understanding, constantly improved by Alexa users

25. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Lex: Conversational Chatbots I’d like to book a hotel. Sure! What city would you like to book it in? New York City Destination: New York City

26. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Lex: Conversational Chatbots I’d like to book a hotel. Sure! What city would you like to book it in? New York City When would you like to check in? Next Friday Destination: New York City Check In: 26/05/2017

27. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Lex: Conversational Chatbots Lex Bots Web Devices Apps Facebook Messenger, Slack, Amazon Connect Mobile Mobile Hub integration

28. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Lex: Conversational Chatbots Lex Bots Salesforce Microsoft Dynamics Marketo Zendesk Web Devices Apps Facebook Messenger, Slack, Amazon Connect Mobile Mobile Hub integration Quickbooks

29. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Lex: Use Cases Informational Bots Chatbots for everyday consumer requests Application Bots Build powerful interfaces to mobile applications • News updates • Weather information • Game scores …. • Book tickets • Order food • Manage bank accounts …. Enterprise Productivity Bots Streamline enterprise work activities and improve efficiencies • Check sales numbers • Marketing performance • Inventory status …. Internet of Things (IoT) Bots Enable conversational interfaces for device interactions • Wearables • Appliances • Auto ….

30. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. • Guide your experiences • 3 Hosts to choose from: Cristine, Preston and Luke • Hosts are integrated with automatic speech recognition (ASR) services like Amazon Lex and Amazon Polly • Additive Animations for tracking, speaking, and expressing emotion (Gestures and Emotes) Drive Digital Characters Dynamically Sumerian Hosts

38. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Development Pipeline & Costs Development Team concept artist modeler technical artist animator engineer engineer Total cost for an interactive character ~$80,000

43. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Resources & Community https://slack.sumerian.world Amazon-Sumerian-User-Group/ https://twitch.tv/aws/ https://aws.amazon.com/twitch/ https://docs.sumerian.amazonaws.com/ https://docs.aws.amazon.com/sumerian/latest/userguide/ https://aws.amazon.com/sumerian/faqs/

44. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Thank you! Brent Maxwell, AWS Solutions Architect braxwell@amazon.com

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