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AWS re:Invent 2016 Recap in Hong Kong Keynote

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AWS re:Invent is the largest global gathering of the Amazon Web Services community held in Las Vegas. Our five-day 2016 agenda, which is comprised of over 400 breakout sessions and attracted over 32,000 attendees, offers expanded opportunities to learn about AWS solutions, how the cloud impacts your business, including deep dives into hot topics including IoT and AI, new perspectives on cloud issues, and more chances to learn from the experts.

Not able to attend? Don’t worry, we are bringing AWS re:Invent to Hong Kong on Jan 19, 2017. Packed into a one-day format, AWS re:Invent 2016 Recap Hong Kong will showcase the key products, services, and enhancements recently announced in Las Vegas; Including new services for Big Data & Analytics, Architecture, Developers and Enterprises, etc. Local AWS customers are also invited to share their post re:Invent perspectives and ongoing successes with AWS so you can learn more from their successful stories.

Come join us at this event to hear new AWS product announcements addressed by the AWS Team!

Publicada em: Tecnologia
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AWS re:Invent 2016 Recap in Hong Kong Keynote

  1. 1. W E L C O M E T O
  2. 2. 32,000+ attendees 400+ technical sessions 50,000+ live stream registrations R E : I N V E N T R E C A P
  3. 3. A Quick Update On Our AWS Business
  4. 4. ~$13B Revenue Run Rate (trailing 12 months, as of Q3 2016) 55% YoY Growth (Q3 2015 v s Q3 2016) Millions Of Active Customers Per Month
  5. 5. Largest Number Of Startup Customers
  6. 6. Largest Number Of Enterprise Customers
  7. 7. Largest Number Of Public Sector Customers
  8. 8. Broadest Ecosystem of System Integrators: Our Premier Consulting Partners
  9. 9. Super Broad Ecosystem of ISVs
  10. 10. *Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Leong, Lydia, Petri, Gregor, Gill, Bob, Dorosh, Mike, August 32016 This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from AWS : http://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sb Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. AWS is positioned highest in execution and furthest in vision within the Leaders Quadrant AWS Positioned as a Leader in the Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide
  11. 11. The Fastest Growing Multi-Billion Dollar Enterprise IT Company in The world
  12. 12. “AWS continues to grow at a nearly unbelievable rate, even as credible and very deep pocketed-competitors have emerged. That seems to indicate an almost insatiable demand from businesses that want to offload computing and storage tasks to third party providers rather than build more data centers.” Where Are We In The Cloud’s Evolution? Fortune, 27 October 2016
  13. 13. New Normal Control Over Your Own Destiny In 2014 In 2015 Where Are We In The Cloud’s Evolution?
  14. 14. S U P E R P O W E R S With AWS, It Can Feel Like You Have Been Given
  15. 15. S U P E R S O N I C S P E E D
  16. 16. Most Robust, Fully-Featured Technology Infrastructure Platform HYBRID ARCHITECTURE Data Backups Integrated App Deployments Direct Connect Identity Federation Integrated Resource Management Integrated Networking VMware Integration MARKETPLACE Business Apps Databases DevOps Tools NetworkingSecurity Storage Business Intelligence INFRASTRUCTURE Availability Zones Points of Presence Regions CORE SERVICES Compute VMs, Auto-scaling, Load Balancing, Containers, Cloud functions Storage Object, Blocks, File, Archivals, Import/Export Databases Relational, NoSQL, Caching, Migration CDN Networking VPC, DX, DNS Access Control Identity Management Key Management & Storage Monitoring & Logs SECURITY & COMPLIANCE Resource & Usage Auditing Configuration Compliance Web application firewall Assessment and reporting TECHNICAL & BUSINESS SUPPORT Support Professional Services Account Management Partner Ecosystem Solutions Architects Training & Certification Security & Billing Reports Optimization Guidance ENTERPRISE APPS Backup Corporate Email Sharing & Collaboration Virtual Desktops IoT Rules Engine Registry Device Shadows Device Gateway Device SDKs DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS Data Warehousing Hadoop/ Spark Streaming Data Collection Machine Learning Elastic Search Push Notifications Identity Sync Resource Templates One-click App Deployment Triggers Containers DevOps Resource Management Application Lifecycle Management API Gateway Transcoding Queuing & Notifications Email Workflow Search Streaming Data Analysis Business Intelligence Mobile Analytics Single Integrated Console Mobile App Testing Data Pipelines Petabyte-Scale Data Migration Database Migration Schema Conversion Application Migration MIGRATION
  17. 17. Pace of Innovation: New Capabilities Daily
  18. 18. X - R A Y V I S I O N
  19. 19. The Ability to Understand Your Customers And Business Better Through Analytics Real-time streaming data Data Warehouse Hadoop, Spark, HBase, Hive, Presto, Mahout, Pig, Zeppelin Elasticsearch Business Intelligence Machine Learning Amazon Kinesis Amazon Redshift Amazon EMR Amazon Elasticsearch Amazon QuickSight Amazon Machine Learning
  20. 20. Customers Using AWS Analytics To Understand Their Data
  21. 21. The Ability To See The Meaning Inside Your Data
  22. 22. Artificial Intelligence on AWS P2 Amazon Machine Learning Deep Learning AMI and template Investment in MXNet
  23. 23. Real Machine Learning Happening On AWS Computer Vision APIs Detect Online Payment Fraud Computer Vision For Crowd Sourced Maps Computer Vision For Autonomous Driving ML At Large Scale Luxury Real Estate Purchase Predictions Recommendation Engine Forecast Customer Traffic Predictive Analytics On Sports Plays Image Recognition Search Zestimate (using Apache Spark) Insurance
  24. 24. Artificial Intelligence & Deep Learning At Amazon Thousands Of Employees Across The Company Focused on AI Discovery & Search Fulfilment & Logistics Add ML-powered features to existing products Echo & Alexa
  25. 25. F L I G H T
  26. 26. Freedom To Build Fast
  27. 27. Freedom To Build Fast Freedom To Understand Your Data Better
  28. 28. Freedom To Build Fast Freedom To Understand Your Data Better Freedom To Unshackle From Customer H stile Database Vendors
  29. 29. Old World Databases Very Expensive Proprietary Lock-In Punitive Licensing
  30. 30. Old World Databases You’ve Got Mail! AUDIT Very Expensive Proprietary Lock-In Punitive Licensing
  31. 31. It’s Why Customers Are Moving To Open Database Engines
  32. 32. Migrating Databases To AWS 14,000+ databases migrated Migrate between on-prem and AWS Migrate between databases Automated schema conversion Data replication for zero downtime migrations
  33. 33. Amazon Aurora: Speed And Availability Of Commercial Databases, With Cost-Effectiveness Of Open Source Up To 5x Performance Of High-end MySQL Highly Available and Durable MySQL Compatible 1/10th The Cost Of Commercial Grade Databases Fastest Growing AWS Service, Ever
  34. 34. S H A P E S H I F T I N G
  35. 35. Most Robust, Fully-Featured Technology Infrastructure Platform HYBRID ARCHITECTURE Data Backups Integrated App Deployments Direct Connect Identity Federation Integrated Resource Management Integrated Networking VMware Integration MARKETPLACE Business Apps Databases DevOps Tools NetworkingSecurity Storage Business Intelligence INFRASTRUCTURE Availability Zones Points of Presence Regions CORE SERVICES Compute VMs, Auto-scaling, Load Balancing, Containers, Cloud functions Storage Object, Blocks, File, Archivals, Import/Export Databases Relational, NoSQL, Caching, Migration CDN Networking VPC, DX, DNS Access Control Identity Management Key Management & Storage Monitoring & Logs SECURITY & COMPLIANCE Resource & Usage Auditing Configuration Compliance Web application firewall Assessment and reporting TECHNICAL & BUSINESS SUPPORT Support Professional Services Account Management Partner Ecosystem Solutions Architects Training & Certification Security & Billing Reports Optimization Guidance ENTERPRISE APPS Backup Corporate Email Sharing & Collaboration Virtual Desktops IoT Rules Engine Registry Device Shadows Device Gateway Device SDKs DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS Data Warehousing Hadoop/ Spark Streaming Data Collection Machine Learning Elastic Search Push Notifications Identity Sync Resource Templates One-click App Deployment Triggers Containers DevOps Resource Management Application Lifecycle Management API Gateway Transcoding Queuing & Notifications Email Workflow Search Streaming Data Analysis Business Intelligence Mobile Analytics Single Integrated Console Mobile App Testing Data Pipelines Petabyte-Scale Data Migration Database Migration Schema Conversion Application Migration MIGRATION
  36. 36. Pace of Innovation: New Capabilities Daily
  37. 37. The Superpowers of Gibson Innovations
  38. 38. IoT Journey Along The Amazon Web Service Scaling to millions of devices and orchestration INNOVATION AND DEVELOPMENT JAN 19, 2017
  39. 39. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 39 * This includes consumer and professional audio, headphones and music instruments. Our Business Ambition BECOME THE WORLD’S #1 MUSIC LIFESTYLE COMPANY Grow profitably to 50% of the music market* Our Marketing Challenge EXECUTE A MULTI-BRAND STRATEGY ACROSS THE CONSUMER DECISION JOURNEY * This includes consumer and professional audio, headphones and music instruments.
  40. 40. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 40 OUR BRANDS ARE EVERYWHERE MUSIC IS BEING CREATED, PERFORMED OR EXPERIENCED Performing music Creating music Experiencing music
  41. 41. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION We are Gibson Innovations and we love music. We are headquartered in Hong Kong. We are part of Gibson Brands, headquartered in Nashville, Tennessee. We distribute our audio innovations across our brands in close cooperation with our retail partners. HEADPHONES & BLUETOOTH SPEAKERS Gibson Innovations: experiencing music 4
  42. 42. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 42
  43. 43. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 43 New Product Innovation (Zero to Millions) Business Case Simulation IoT Security
  44. 44. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION Business Case Simulation – Infrastructure Cost IPCam Business Nature • Connected and use anywhere • Different usage behavior day-by-day, region-by-region, user-by-user • System resources scalability • Long-tail software maintenance 7 *Group data only. User ID, MAC and IP addresses are not recorded.
  45. 45. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 45 The Proof-Of-Concept (PoC) Journey – Before, After and After… • Cost Optimization with lower initial investment • Fully-managed scalability • Infrastructure cost grows elastically with user space 1st gen 2nd gen Original • Further Cost Optimization using serverless, faster development time, less development cost, and easy deployment • Well and easily-managed scalability • Quick and easy software maintenance with supports of AWS managed services • Not easy to deploy in multi-regions worldwide • High infrastructure cost & initial Investment • Complex software maintenance cover multi-vendors Linked with multiple vendors at network infrastructure Basic AWS managed services covered EC2, VPC and S3 – cost down 15-32% from original Serverless approach – cost down 52-75% from original
  46. 46. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 46 IoT Security with AWS A highly secure, cost-effective, and easy-to-maintain solution to IoT security Client Certificate Device Certificate KMS Managed Key IAM Access Key TLS TLS AWS IoT managed X.509 at zero cost Congnito federated ID with email & phone signup verification S3 build-in AES256 encryption without additional cost KMS (highly scalable) to create and control data keys (CDK) per combination of user-client-device IAM with IoT policies to authorize devices/ mobile clients to perform IoT operations Cognito Identity Token
  47. 47. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 47 Migration (Millions to Millions)
  48. 48. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 48 • Deliver services using HTTPS secured RESTful APIs • The key API endpoints require additional secure communication mechanisms Arcus Connected Product Firmware Upgrade Platform
  49. 49. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 49 Arcus Ecosystem Highlights • Over 300 product models (SKUs) • Over 1.7M registered devices • Average 664K connected devices per month • Average 4.3M requests/month • Average 1.1TB firmware downloads/month
  50. 50. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 50 Arcus Migration Roadmap Distributed High Availability DBaaS Model (Google+CloudFlare+Compose+AWS) AWS Architecture Philips Connected Product Platform • Suboptimal database performance due to network latency • Anyone can potentially gain access to the database over the Internet • Self-hosted Load Balancer becomes the single point of failure • System monitoring all over the place • Minimal network latency between the database and the application servers • Database is isolated from external networks • High Availability Load Balancing • Scalable system architecture • Consolidated system monitoring over CloudWatch
  51. 51. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 51 • Infrastructure Costs reduced by 65% • Average Process Time per API Request reduced by 90% • Improved Data Security
  52. 52. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 52 Technology Adoption Life Cycle Production (Majority) Prototyping (Early Adopters) Evaluation (Innovators) Route 53 VPC S3 CloudFront EC2 Elastic Load Balancing QuickSight Mobile Analytics SESSNS CloudWatch RDS Redshift Lambda DynamoDB AWS KMS IAM Cognito IoT API Gateway Rekognition & AI Machine Learning Lex Polly Greengrass
  53. 53. KENNY KWAN | INNOVATION AND DEVELOPMENT | JAN 19, 2017 | AWS PRESENTATION 53 •No matter in-house or outsource development model, hire your AWS certified architect(s) •Keep playing and learning the latest services •Attend Re:Invent @ Vegas
  54. 54. The Next Ten Years
  55. 55. Sponsors Gold Sponsor Silver Sponsors
  56. 56. Return the Feedback to receive AWS USD25 or USD100 Credits! An email with the feedback form URL will be sent to you at 2:30pm, please kindly complete and submit the feedback form by 8pm to receive AWS USD25 credits (applied to all AWS services) or AWS USD100 credits (limited to only new AWS services) 25 USD$ 100 USD$ (All AWS Services) (Only New AWS Services) Applicable to: AWS XRAY AMAZON ATHENA AMAZON POLLY AMAZON REKOGNITION
  57. 57. Thank You Enjoy re:Invent Recap

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