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© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS AI & Machine Learning Journey
Past, Current, Future, and Lessons Learned
Young Yang, AI/ML and DevOps Specialist Solutions Architect
beyoung@amazon.com
2019.10.15
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Unprecedented
SCALE
Hyper
S P E E D
Relentless
I N N O V A T I O N
Customer
O B S E S S I O N
What do you know about Amazon?
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
2019 Prime
Day Data
https://press.aboutamazon.com/news-releases/news-release-details/alexa-how-was-prime-day-prime-day-2019-surpassed-black-friday
© 2019, Amazon Web Services, Inc. or its Affiliates.
It’s Still Day 1
The First Key Lesson Learned
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Our mission
we want to be earth’s most
customer centric company
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Fulfillment Network Website
True Customer Obsession | Crystalize Your Strategic Focus
The Physical World
Supplier Customer
Amazon adds value
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Strategic focus:
Get closer to the ends of the value chain
Kindle Music
Instant Video
Echo
Fire TV
Publishing
Originals
Studios
When the Physical World Became Digital, so Did We
True Customer Obsession | Crystalize Your Strategic Focus
The Digital World
Supplier Customer
Amazon adds value
© 2019, Amazon Web Services, Inc. or its Affiliates.
Acting with Agility
The Second Key Lesson Learned
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Leader or fast follower?
Dangers of getting to far
ahead of too far behind
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
-
© 2019, Amazon Web Services, Inc. or its Affiliates.
“We want to be a large company that’s
also an invention machine. We want
to combine the extraordinary
customer-serving capabilities that are
enabled by size with the speed of
movement, nimbleness, and risk-
acceptance mentality normally
associated with entrepreneurial start-
ups.”
—Jeff Bezos
CEO, Amazon
© 2019, Amazon Web Services, Inc. or its Affiliates.
1994 m Founded
1995 m Amazon.com
1998 m Added CDs & DVDs
2006 m Amazon Web Services
2007 m Kindle/Prime
2011 m Video
2012 m Groceries
2014 m Alexa/Echo
2015 m Bookstores
2017 m Go
2019 m Prime Air – Drone Delivery
http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-corporatetimeline
© 2019, Amazon Web Services, Inc. or its Affiliates.
© 2019, Amazon Web Services, Inc. or its Affiliates.
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Two-Pizza Teams
High Velocity Decision Making
© 2019, Amazon Web Services, Inc. or its Affiliates.
Modernize Your Application
The Third Key Lesson Learned
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Modern Application
What we are really trying to achieve …
Infrastructure
Support
Innovation
Infrastructure
Support
Innovation
Innovation
Support
automate automate
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Monolith
Does everything
Microservices
Does one thing
© 2019, Amazon Web Services, Inc. or its Affiliates.
No General Purpose Intelligence
The Fourth Key Lesson Learned
© 2019, Amazon Web Services, Inc. or its Affiliates.
© 2019, Amazon Web Services, Inc. or its Affiliates.
Build vs Buy
There is no short cut
The Fifth Key Lesson Learned
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Turn Key
Solutions
Value
Generalize Pre-Trained Model
Build Your
own Model
Build vs Buy
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Machine Learning
Drivers
Emerging Markets
Complex, Dynamic Value Chains
Security, Cyber & Physical
Truth in Data
Demanding Customers
24 × 7 × 365
Operations
Ubiquitous Connectivity &
Converging Technologies
Traceability & Transparency,
Brand & Reputation
Workforce
Shortage of expertise, Knowledge Transfer
(Attrition), Tech Savvy
IoT, 5G,
No Data, No Learning
,
© 2019, Amazon Web Services, Inc. or its Affiliates.
ML
AI
AI
© 2019, Amazon Web Services, Inc. or its Affiliates.
Apply the Machine Learning Flywheel
The Sixth Key Lesson Learned
© 2019, Amazon Web Services, Inc. or its Affiliates.
ML Lab
Data ScienceHacker
Domain Knowledge
© 2019, Amazon Web Services, Inc. or its Affiliates.
Data wrangling
(Prototype)
substantive expertise
Experimentation
math and stats knowledge
Deployment
/
hacking skills
+ + =
Fetch
data
Clean &
format data
Prepare &
transform data
Train
model
Evaluate
model
Integrate
with prod
Monitor/
debug/refresh
© 2019, Amazon Web Services, Inc. or its Affiliates.
Take Away
© 2019, Amazon Web Services, Inc. or its Affiliates.
1. It’s Still Day 1 2. Acting with Agility
3. Modernize Your Application 4. No General Purpose Intelligence
© 2019, Amazon Web Services, Inc. or its Affiliates.
5. Build vs Buy 6. Apply the Machine Learning Flywheel
© 2019, Amazon Web Services, Inc. or its Affiliates.
AI/ML Journey of AWS
1. It’s Still Day 1
2. Acting with Agility
3. Modernize Your Application
4. No General Purpose Intelligence
5. Build vs Buy
6. Apply the Machine Learning
Flywheel
1.
2.
3.
4. AI
5.
6.
+ + =
Data + Model + Continuously Feedback Loop = AI
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Young Yang, AI/ML and DevOps Specialist Solutions Architect
beyoung@amazon.com
2019.10.15

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AWS AI and Machine Learning Journey

  • 1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS AI & Machine Learning Journey Past, Current, Future, and Lessons Learned Young Yang, AI/ML and DevOps Specialist Solutions Architect beyoung@amazon.com 2019.10.15
  • 2. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Unprecedented SCALE Hyper S P E E D Relentless I N N O V A T I O N Customer O B S E S S I O N What do you know about Amazon?
  • 3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 2019 Prime Day Data https://press.aboutamazon.com/news-releases/news-release-details/alexa-how-was-prime-day-prime-day-2019-surpassed-black-friday
  • 4. © 2019, Amazon Web Services, Inc. or its Affiliates. It’s Still Day 1 The First Key Lesson Learned
  • 5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Our mission we want to be earth’s most customer centric company
  • 6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Fulfillment Network Website True Customer Obsession | Crystalize Your Strategic Focus The Physical World Supplier Customer Amazon adds value
  • 7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Strategic focus: Get closer to the ends of the value chain Kindle Music Instant Video Echo Fire TV Publishing Originals Studios When the Physical World Became Digital, so Did We True Customer Obsession | Crystalize Your Strategic Focus The Digital World Supplier Customer Amazon adds value
  • 8. © 2019, Amazon Web Services, Inc. or its Affiliates. Acting with Agility The Second Key Lesson Learned
  • 9. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leader or fast follower? Dangers of getting to far ahead of too far behind
  • 10. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. -
  • 11. © 2019, Amazon Web Services, Inc. or its Affiliates. “We want to be a large company that’s also an invention machine. We want to combine the extraordinary customer-serving capabilities that are enabled by size with the speed of movement, nimbleness, and risk- acceptance mentality normally associated with entrepreneurial start- ups.” —Jeff Bezos CEO, Amazon
  • 12. © 2019, Amazon Web Services, Inc. or its Affiliates. 1994 m Founded 1995 m Amazon.com 1998 m Added CDs & DVDs 2006 m Amazon Web Services 2007 m Kindle/Prime 2011 m Video 2012 m Groceries 2014 m Alexa/Echo 2015 m Bookstores 2017 m Go 2019 m Prime Air – Drone Delivery http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-corporatetimeline
  • 13. © 2019, Amazon Web Services, Inc. or its Affiliates.
  • 14. © 2019, Amazon Web Services, Inc. or its Affiliates.
  • 15. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Two-Pizza Teams High Velocity Decision Making
  • 16. © 2019, Amazon Web Services, Inc. or its Affiliates. Modernize Your Application The Third Key Lesson Learned
  • 17. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Modern Application What we are really trying to achieve … Infrastructure Support Innovation Infrastructure Support Innovation Innovation Support automate automate
  • 18. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Monolith Does everything Microservices Does one thing
  • 19. © 2019, Amazon Web Services, Inc. or its Affiliates. No General Purpose Intelligence The Fourth Key Lesson Learned
  • 20. © 2019, Amazon Web Services, Inc. or its Affiliates.
  • 21. © 2019, Amazon Web Services, Inc. or its Affiliates. Build vs Buy There is no short cut The Fifth Key Lesson Learned
  • 22. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Turn Key Solutions Value Generalize Pre-Trained Model Build Your own Model Build vs Buy
  • 23. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Machine Learning Drivers Emerging Markets Complex, Dynamic Value Chains Security, Cyber & Physical Truth in Data Demanding Customers 24 × 7 × 365 Operations Ubiquitous Connectivity & Converging Technologies Traceability & Transparency, Brand & Reputation Workforce Shortage of expertise, Knowledge Transfer (Attrition), Tech Savvy IoT, 5G, No Data, No Learning ,
  • 24. © 2019, Amazon Web Services, Inc. or its Affiliates. ML AI AI
  • 25. © 2019, Amazon Web Services, Inc. or its Affiliates. Apply the Machine Learning Flywheel The Sixth Key Lesson Learned
  • 26. © 2019, Amazon Web Services, Inc. or its Affiliates. ML Lab Data ScienceHacker Domain Knowledge
  • 27. © 2019, Amazon Web Services, Inc. or its Affiliates. Data wrangling (Prototype) substantive expertise Experimentation math and stats knowledge Deployment / hacking skills + + = Fetch data Clean & format data Prepare & transform data Train model Evaluate model Integrate with prod Monitor/ debug/refresh
  • 28. © 2019, Amazon Web Services, Inc. or its Affiliates. Take Away
  • 29. © 2019, Amazon Web Services, Inc. or its Affiliates. 1. It’s Still Day 1 2. Acting with Agility 3. Modernize Your Application 4. No General Purpose Intelligence
  • 30. © 2019, Amazon Web Services, Inc. or its Affiliates. 5. Build vs Buy 6. Apply the Machine Learning Flywheel
  • 31. © 2019, Amazon Web Services, Inc. or its Affiliates. AI/ML Journey of AWS 1. It’s Still Day 1 2. Acting with Agility 3. Modernize Your Application 4. No General Purpose Intelligence 5. Build vs Buy 6. Apply the Machine Learning Flywheel 1. 2. 3. 4. AI 5. 6. + + = Data + Model + Continuously Feedback Loop = AI
  • 32. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Young Yang, AI/ML and DevOps Specialist Solutions Architect beyoung@amazon.com 2019.10.15