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AWS 101: Cloud Computing Seminar (2012)

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AWS 101: Cloud Computing Seminar (2012)

  1. amazon web services AWS 101 Clo u d Co mputing Seminar Simone Brunozzi AWS Technology Evangelist, APAC version 5.2.1 - Apr 19th, 2012 - By Simone Brunozzi - Optimized for 1280x960 - © Amazon Web Services
  2. [ Who is Amazon.com? ] 2
  3. } Consumer   b usiness Seller   b usiness IT  I nfrastructure  b usiness [ Amazon.com’s three businesses ] 3
  4. 1)  Introduction  to  Cloud  Computing 2)  What  i s  Amazon  Web  S ervices? 3)  S uccess  stories 4)  What  i s  u nique  about  AWS? 5)  Demo 6)  Cloud  Computing  Myths [ Our plan for today ] 4
  5. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 1. Cloud Computing 5
  6. 1)  E lastic  Capacity 2)  Quick  and  easy  d eployment 3)  No  CapEx,  No  i nitial  i nvestment 4)  Pay  as  you  go,  for  what  you  u se   5)  Automation  and  Reusable  components [ Cloud Computing ] 6
  7. [ 1. Elastic Capacity ] 7
  8. _  S caling   up   a nd  d own  i n  m inutes _  No   need   to  p rovision _  O ptimize   r esources  b ased  o n  y our  n eeds _  C an  e asily  m anage  u nexpected  p eaks [ 1. Elastic Capacity ] 8
  9. Capacity traditional IT capacity Time Your IT needs [ Usage Patterns: Traditional IT ] 9
  10. On and Off Fast Growth Variable peaks Predictable peaks [ Usage Patterns: Traditional IT ] 10
  11. On and Off WASTE Fast Growth Variable peaks Predictable peaks [ Usage Patterns: Traditional IT ] 11
  12. On and Off WASTE Fast Growth Poor Variable peaks Service Predictable peaks [ Usage Patterns: Traditional IT ] 12
  13. Capacity traditional IT capacity Time Elastic CLOUD capacity Your IT needs [ Usage Patterns: Cloud Computing ] 13
  14. On and Off Fast Growth Variable peaks Predictable peaks [ Usage Patterns: Cloud Computing ] 14
  15. [ ] 2. Quick and easy deployment 15
  16. _  IT  Infrastructure  i s  n o  l onger  a  b arrier _  E asier   t o  t est  d ifferent  solutions _  No   need   to  wait  for  p rovisioning _  S horter   development  c ycles [ 2. Quick and easy deployment ] 16
  17. [ ] 3. No CapEx, no initial investment 17
  18. _  No   i nitial   i nvestment  needed _  No   termination  fees _  No   commitments _  C lear   pricing  m odel  ( on  the  w ebsite) [3. No CapEx, no initial investment ] 18
  19. [ ] 4. Pay as you go, for what you use 19
  20. _  P ay  for   s ervers  “ by  t he  h our”  ( on-­‐demand) _  P ay  for   s torage  “ per  G igabyte”  p er  month _  P ay  for   d ata  t ransfer  “ per  G igabyte” _  E asy  t o   turn  r esources  o n/off  ( running  c osts) [4. Pay as you go, for what you use ] 20
  21. [ ] 5. Automation, reusable components 21
  22. _  A utomation,  l ess  r epetitive  tasks  ( “70/30”  rule) _  Better   m anagement  t ools _  F ocus   on  y our  b usiness _  No   need   to  b uild  from  s cratch,  b ut  i nstead  “ reuse” _  No   need   to  work  o n  “ Undifferentiated  H eavy  L ifting” [ 5. Automation, reusable components ] 22
  23. 1)  E lastic  Capacity 2)  Quick  and  easy  d eployment 3)  No  CapEx,  No  i nitial  i nvestment 4)  Pay  as  you  go,  for  what  you  u se   5)  Automation  and  Reusable  components [ Cloud Computing: recap ] 23
  24. [ Business Benefits of Cloud Computing ] 24
  25. $ Lower costs Focus on your business $ Faster time to market Capital efficiency [ Business Benefits of Cloud Computing ] 24
  26. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 2. Amazon Web Services 25
  27. _  Reliable,  S calable,  L ow-­‐Cost  I nfrastructure _  E very   service  o ffers  APIs _  Y ou   can   u se  o nly  t he  c omponents  y ou  n eed _  A ll   the   i mportant  “ building  b locks”  a re  p rovided [ What is Amazon Web Services? ] 26
  28. Region GovCloud  Region [ Global AWS Infrastructure ] 27 (as   o f   Apr   1 9th,   2 012)
  29. Availability   Z one [ Global AWS Infrastructure ] 28 (as   o f   Apr   1 9th,   2 012)
  30. SeaYle South  Bend New  York  (2) London Amsterdam Newark Dublin Stockholm Palo  Alto Tokyo San  Jose Paris Frankfurt Ashburn Milan Los  Angeles  (2) Jacksonville Osaka Dallas Hong  Kong St.Louis Miami Singapore Sao  Paulo Edge   L ocations [ Global AWS Infrastructure ] 29 (as   o f   Apr   1 9th,   2 012)
  31. _  C reate   an  AWS  Account _  O pen   t he  AWS  Management  C onsole _  S tart   using  t he  services  ( Amazon  EC2,  A mazon  S 3...) [ Getting started is easy ] 30
  32. 31 AWS   Management   C onsole
  33. amazon web services [ ] The Amazon Web Services universe 32
  34. Command   L ine API Web   C onsole SDK [ The Amazon Web Services universe ] 33
  35. Management + Interface [ The Amazon Web Services universe ] 34
  36. Cross Service Features CloudWatch Simple  WorkFlow IAM CloudForma[on Management + Elas[c  BeanStalk Interface [ The Amazon Web Services universe ] 35 (some   s ervices   a re   o mitted   h ere)
  37. Cross Service Features Platform Building blocks EMR SQS CloudFront Management + RDS DynamoDB Interface SES CloudSearch [ The Amazon Web Services universe ] 36 (some   s ervices   a re   o mitted   h ere)
  38. Cross Service Features Platform Building blocks Infrastructure Management + Building Interface Blocks EC2 Virtual  Private  Cloud EBS S3 [ The Amazon Web Services universe ] 37 (some   s ervices   a re   o mitted   h ere)
  39. Elas[c  Beanstalk Cross Simple  WorkFlow Service CloudForma[on CloudWatch     Features IAM Command  Line Web  Console APIs Platform SDK Building RDS    CloudSearch SES    CloudFront    SQS blocks    EMR    DynamoDB Infrastructure Management + Building VPC      EC2 EBS      S3 Interface Blocks [ The Amazon Web Services universe ] 38 (some   s ervices   a re   o mitted   h ere)
  40. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 3. Success stories 39
  41. [ What do customers run on AWS? ] 40
  42. [ Enterprise Applications ] 41
  43. _  U sing   AWS  s ince  April  2010 _  H ybrid   environment  ( AWS  +  traditional  I T) _  D ev/Test  i s  r eady  within  A mazon  V PC _  F oundation  p latforms  a re  A WS-­‐ready [ Shell ] 42
  44. _  S everal   services  are  o n  A WS _  S mart-­‐TV   Hubsite:  S amsung  T V  a pplication,  i s  o n  A WS _  S aved   CapEx  b y  3 4  Million  U S$ _  Reduced  O pEx  b y  8 5% [ Samsung ] 43
  45. [ Media and Web Applications ] 44
  46. _  26   Million  subscribers _  Netflix   i s   ~25%  o f  U S  Internet  traffic _  T hey   are   ~100%  o n  AWS _  A drian   Cockcroft,  Cloud  A rchitect:   http://www.slideshare.net/adrianco [ Netflix.com ] 45
  47. 46 Animoto   u se   case
  48. _  S imple   w ay  t o  create  v ideos  w ith  y our  p ictures _  F acebook   App:  F rom  5 0  to  5,000  s ervers  i n  3  d ays _  Later   optimization  with  C luster  G PU  I nstances  ( EC2) _  F reemium   model [ Animoto.com ] 47
  49. Capacity Peak   o f   5,000 EC2   i nstances Launch   o f Facebook   App Time [ Animoto.com ] 48
  50. [ Big Data, HPC, Analytics ] 49
  51. _  P rocessing  o f  Cassini  p robe  i mages  ( 200,000+) _  A ll-­‐Terrain  Hex-­‐Limbed  Extra-­‐Terrestrial  Explorer  r obot _  M any   other  s ystems  on  A WS [ NASA JPL ] 50
  52. [ Archive, Disaster Recovery ] 51
  53. _  Replay   and  a nalysis  o f  t he  a ctivity  i n  the  s tock  market _  Interface   built  with  Adobe  F LEX  +  A IR _  T he  Infrastructure  i s  p urely  A mazon  S 3 [ Nasdaq ] 52
  54. 53 Nasdaq   o n   Amazon   S 3
  55. [ Mobile and games ] 54
  56. _  T wo   founders  i n  P erth,  A ustralia _  “ Discovr  Apps”  for  i Phone:  2 50,000  d ownloads  i n  4  days _  T hey   are   #1  i n  2 8+  Countries [ Filter Squad ] 55
  57. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_discovrapps) 56 Discovr   Apps
  58. _  Based   i n  B eijing _  A mong   t he  t op  7  g ame  developers  o n  F acebook _  3  Million   daily  a ctive  u sers  globally [ FunPlus Game ] 57
  59. “With  our  social  game  growing   from  1  million  to  3  million  in  3   months,  we  can  spin  out  more  than  300   servers  quickly,  only  managed  by  ONE   engineer.” Chen   Q i,   C OO,   F un+   G ame [ FunPlus Game ] 58
  60. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 4. What’s unique about AWS? 59
  61. [ Flexibility, Freedom of choice ] 60
  62. _  M ultiple   Operating  S ystems  ( Linux,  W indows...) _  M ultiple   S oftware  P latforms  ( SAP,  I BM...) _  M ultiple   Databases  ( Oracle,  M S  S QL,  M ySQL...) _  M any   l icensing  o ptions [ Flexibility, Freedom of choice ] 61
  63. [ Security ] 62
  64. _  “ Security   i s  o ur  n umber  o ne  p riority” _  M any   S ecurity  c ertifications  ( ISO  2 7001,  P CI-­‐DSS-­‐1,  etc) _  D ata   privacy  t hrough   e ncryption _  http://aws.amazon.com/security _  W hite   P apers:  S ecurity  P rocesses,  Risk  a nd  C ompliance [ Security ] 63
  65. [ Support ] 64
  66. _  F ree  support  ( Forum,   e mail...) _  P remium  s upport:  Bronze,  S ilver,  G old,  P latinum _  S ervice   Health  Dashboard _  H ealth   S tatus  for  AWS  c omponents  ( EC2,  EBS...) [ Support ] 65
  67. [ Pace of innovation ] 66
  68. New Services 82 or Updates 61 48 24 9 2007 2008 2009 2010 2011 Time [ Pace of innovation ] 67
  69. [ Global Partner Ecosystem ] 68
  70. [ Global Partner Ecosystem ] 69
  71. [ AWS Marketplace ] 70
  72. [ AWS Training ] 71
  73. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 5. Demo 72
  74. _  W e   w ill   setup  a  CRM  s ystem  i n  a  f ew  minutes. _  W e   are   going  t o  u se:         +   V irtual   s ervers   ( Amazon   E C2)         +   C ontent   D elivery   ( CloudFront)         +   R DS   ( Relational   D atabase   S ervice) [ Example: CRM in the Cloud ] 73
  75. _  W e   l aunch  an  E C2  i nstance  ( virtual  s erver  i n  the  C loud)   with  S ugarCRM  already  p re-­‐installed. _  W e   t hen  attach  an  “ Elastic  I P”  to  the  EC2  i nstance. _  S ome   steps  will  b e  o mitted. [ Step 1: CRM on Amazon EC2 ] 74
  76. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video1) 75 Demo   -­‐   p art   1
  77. _  Let   me   show  y ou  h ow  to  u se  A mazon  S 3  to  h ost  any  type   of   c ontent. _  A mazon   S 3   o ffers  a  h igh  d urability,  a nd  i t’s  i deal  f or   backups   a nd   s toring   f iles. [ Step 2: Amazon S3 ] 76
  78. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video2) 77 Demo   -­‐   p art   2 a
  79. _  A ny   content  ( including  t hat  p icture)  c an  b e  d istributed   worldwide  with  a  “ CloudFront  d istribution”. _  T o  enable   i t  within  t he  C RM,  s ome  c hanges  i n  the  H TML   code  would  b e  n eeded. [ Step 3: global distribution ] 78
  80. Edge   L ocations [ Cloudfront Edge locations ] 79 (as   o f   M ar   3 1st,   2 012)
  81. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video3) 80 Demo   -­‐   p art   2 b
  82. _  W e   l aunch  a  Database  i nstance  o n  RDS  ( Relational   Database   S ervice),   t o   replace   o ur   p revious   D B. _  A t  t he   end,  we  will  b e  a ble  to  u se  the  ENDPOINT  t o   replace   o ur   p revious   D atabase   with   RDS. [Step 4: Moving the Database to RDS ] 81
  83. EC2 RDS Web   Master Database [ Our Cloud architecture ] 82
  84. EC2 RDS Web   Master Database [ Our Cloud architecture ] 83
  85. EC2 RDS Web   Master [ Our Cloud architecture ] 84
  86. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video4) 85 Demo   -­‐   p art   3 a
  87. _  W e   w ill   e nable  a  “ Read  R eplica”  ( faster  read  a ccess). _  W e   w ill   a lso  enable  a   “ Standby  R eplica”  ( for  h igh   availability  a nd  i ncreased   d urability). [Step 5: Read replica, standby replica ] 86
  88. EC2 RDS Web   Master [ Our Cloud architecture ] 87
  89. EC2 RDS Web   Master RDS Read  R [ Our Cloud architecture ] 88
  90. EC2 RDS RDS Web   Master Standby RDS Read  R [ Our Cloud architecture ] 89
  91. EC2 RDS RDS Web   Master Standby RDS Read  R [ Our Cloud architecture ] 90
  92. EC2 RDS Web   Master RDS Read  R [ Our Cloud architecture ] 91
  93. (Video   a vailable   a t:   h ttp://bit.ly/aws101_v5_video5) 92 Demo   -­‐   p art   3 b
  94. amazon web services More Success   s tories Business Cloud   C omputing Cloud   M yths Unique? More What   i s   AWS? Technical Demo 6. Cloud Computing myths 93
  95. _  M ultiple   Regions  /  Availability  Z ones _  M any   companies  achieve  b etter  p erformance  o n  AWS _  S ervice   L evel  Agreements _  A mazon   S 3’s  Durability:   9 9.999999999% [ 1. The Cloud is not reliable ] 94
  96. _  S ecurity  i s   #1  P riority  for  A WS _  C ertifications  ( ISO  2 7001,  P CI-­‐DSS-­‐1,  . ..) _  A udits _  A mazon.com  u ses  AWS  T echnology _  E ncryption _  “ Wipe   C lean”  for  S torage [ 2. Security / privacy not adequate ] 95
  97. _  S cale   and  U tilization  a re  n ot  the  s ame _  H uge   CapEx _  No   true   Elasticity _  S till  n eed  t o  m anage  t he  “ Undifferentiated  h eavy  l ifting” _  No   “ Pay   as  y ou  g o” _  D o  y ou   have  APIs  for  e verything? [ 3. Same benefits on my own cloud ] 96
  98. _  C loud   i s  n ot  “ all  o r  n othing” _  100%   on  C loud  i s  easier  f or  green  f ield  s cenarios _  T o  start,  m ove  s mall  p rojects  to  A WS _  E xample:  Netflix  adopted  a  l ong  term  migration   plan [ 4. I can’t move everything to AWS! ] 97
  99. _  Better   resource  m anagement _  F aster   t ime  t o  m arket _  Improved   b usiness  a gility _  A ble   t o   focus  m ore  o n  y our  b usiness [ 5. Cost is the only advantage ] 98
  100. amazon web services How to get s tarte d? 99
  101. _  C reate   an  AWS  a ccount _  S ubscribe   to  s ervices  ( EC2,  S 3...) _  U se  t he   A WS  Management  C onsole  to  try  them  o ut _  No   termination  fees,  n o  c ommitments _  Y ou   might   b e  eligible  f or  the  f ree  tier [ Getting started with AWS ] 100
  102. amazon web services http://bit.ly /aws101_v5 Simone Brunozzi AWS Technology Evangelist, APAC Twitter: @simon @awspodcast 101
  103. amazon web services Please share it! Thanks! 102

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