by Adrian Hall, Sr. Developer Advocate, AWS
One of the key challenges for mobile applications is managing users and their identities in order to support monetization strategies, provide differentiated services, and manage fine grained access and data controls. In this session, you’ll learn how Amazon Cognito provides user sign-up and sign-in as part of your onboarding workflow and advanced capabilities for data access/feature management and security.
Once you’ve acquired a user, then the even more difficult task of retaining and monetizing the user begins. In order to retain the user, they must be engaged with the application. In this session, you’ll learn how to use Amazon Pinpoint to implement user engagement strategies via data and event capture, advanced analytics, integrated multi-channel messaging (mobile push, SMS, email) to drive campaigns (both transactional and targeted) based on demographics and audience segmentation.