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© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2018, Amazon ...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
GOALS FOR TODA...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
AGENDA
• A Bit...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
ABOUT AWS
IT I...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
AMAZON CULTURE...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
1. Customer Ob...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Amazon Has Bee...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Integrated Net...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Amazon Kindle
...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Amazon Robotic...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Amazon Echo
La...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Amazon PrimeAi...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
AmazonGO
Intro...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Amazon Scout
A...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
AWS POSITIONED...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
90% of
Fortune...
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P a r t n e r ...
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APN MEMBER TYP...
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APN
PARTNER
BE...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Requirement Ca...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
Requirement Ca...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
BUILDING AND V...
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ABOUT THE AWS ...
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Industry
Solut...
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ABOUT THE AWS ...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
AWS SERVICE DE...
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Base discount
...
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
ABOUT THE AWS ...
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29
Partner
Dev...
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SUCCESSFUL APN...
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HOW DO WE ACHI...
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APN-live-hk-opening

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GOALS FOR TODAY
• Introduce you to how AWS works with its ecosystem partners
• Share with you specific details on where we can partner
• Provide a series of next steps we can pursue together

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APN-live-hk-opening

  1. 1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark WELCOME TO APN LIVE HONG KONG 22 July 2019
  2. 2. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark GOALS FOR TODAY • Introduce you to how AWS works with its ecosystem partners • Share with you specific details on where we can partner • Provide a series of next steps we can pursue together
  3. 3. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark AGENDA • A Bit about AWS • Amazon Culture & Leadership Principles • AWS Partner Network Basics • Roadmap Your Partner Journey • Becoming a Verified Partner • Inside AWS Partner Development • Resources
  4. 4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark ABOUT AWS IT Infrastructure Business US$241B+ (TTM Q119, 25% YoY) US$31B+ RR (As At Q119, 41% YoY) Consumer Business Seller Business
  5. 5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark AMAZON CULTURE Long-term orientation PioneeringCustomer Focus
  6. 6. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark 1. Customer Obsession 2. Ownership 3. Invent and Simplify 4. Are Right, A Lot 5. Learn and Be Curious 6. Dive Deep 7. Deliver Results 8. Hire and Develop the Best 9. Insist on the Highest Standards 10. Have Backbone; Disagree and Commit 11. Think Big 12. Bias for Action 13. Frugality 14. Earn Trust AMAZON’S LEADERSHIP PRINCIPLES
  7. 7. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Amazon Has Been Through This Evolution, to not be Disrupted Amazon.com Launched 1995 Evolving Retail
  8. 8. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Integrated Networking Rules Engine Device Shadows Device SDKs Device Gateway Registry Local Compute Custom Model Training & Hosting Conversational Chatbots Virtual Desktops App Streaming Schema Conversion Image & Scene Recognition Sharing & Collaboration Exabyte-Scale Data Migration Facial Recognition & Analysis Corporate Email Application Migration Database Migration Regions Availability Zones Points of Presence Data Warehousing Business Intelligence Elasticsearch Hadoop/Spark Data Pipelines Streaming Data Collection ETL Streaming Data Analysis Interactive SQL Queries Queuing & Notifications Workflow Email Transcoding Deep Learning (Apache MXNet, TensorFlow, & others) Server MigrationCommunications Business Apps Business Intelligence DevOps Tools Security Networking StorageDatabases API Gateway Single Integrated Console Identity Sync Mobile Analytics Mobile App Testing Targeted Push Notifications One-click App Deployment DevOps Resource Management Application Lifecycle Management Containers Triggers Resource Templates Build and Test Analyze and Debug Compute VMs, Auto-scaling, Load Balancing, Containers, Virtual Private Servers, Batch Computing, Cloud Functions, Elastic GPUs, Edge Computing Storage Object, Blocks, File, Archivals, Import/Export, Exabyte-scale data transfer CDN Databases Relational, NoSQL, Caching, Migration, PostgreSQL compatible Networking VPC, DX, DNS Identity Management Key Management & Storage Monitoring & Logs Configuration Compliance Web Application Firewall Assessment & Reporting Resource & Usage Auditing Access Control Account Grouping DDOS Protection Support Professional Services Optimization Guidance Partner Ecosystem Training & Certification Solutions Management Account Management Security & Billing Reports Personalized Dashboard TECHNICAL & BUSINESS SUPPORT MARKETPLACE Monitoring Manage Resources Data Integration Integrated Identity & Access Integrated Resource & Deployment Management Integrated Devices & Edge Systems Resource Templates Configuration Tracking Server Management Service Catalogue Search HYBRID ARCHITECTUREANALYTICS MOBILE SERVICESDEV/OPS IoT MACHINE LEARNING ENTERPRISE APPS MIGRATION APP SERVICES INFRASTRUCTURE CORE SERVICES SECURITY & COMPLIANCE MANAGEMENT TOOLS Text to Speech Facial Search Patching Contact Center Amazon Web Services Launched 2006 Evolving Information Technology
  9. 9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Amazon Kindle Launched 2007 Evolving The Reading Experience
  10. 10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Amazon Robotics Introduced 2012 Evolving The Fulfillment Centre
  11. 11. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Amazon Echo Launched 2014 Evolving Voice Assistance
  12. 12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Amazon PrimeAir Introduced 2016 Evolving Logistics
  13. 13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark AmazonGO Introduced 2017 Evolving Retail
  14. 14. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Amazon Scout Autonomous Vehicle Delivery
  15. 15. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark AWS POSITIONED AS A LEADER IN THE GARTNER MAGIC QUADRANT FOR CLOUD INFRASTRUCTURE AS A SERVICE, WORLDWIDE*
  16. 16. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark 90% of Fortune 100 Customers 100% YoY AWS Consulting Partners AWS Managed Service Partners 60%+ APN Partners HQ’d Outside of the US R e v e n u e G r o w t h U s e A P N P a r t n e r s o l u t i o n s & s e r v i c e s 100% YoY AWS Competency Partners 10000+ APN PARTNERS JOINED APN THE PAST 12 MONTHS
  17. 17. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark P a r t n e r R e s o u r c e s / D i f f e r e n t i a t i o n B u s i n e s s P l a n n i n g G o - t o - M a r k e t / P a r t n e r S u c c e s s F u n d i n g / M D F, P O C V i s i b i l i t y WHY BECOME AN APN MEMBER?
  18. 18. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark APN MEMBER TYPES
  19. 19. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark APN PARTNER BENEFITS
  20. 20. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Requirement Category Requirement Annual Program Cost $2,500 Annual Program Credit Reimbursement $3,500 Customer Success 1 Publicly Referenceable Customer AND 5 customer Satisfaction Responses Experience 1 solution in general availability. 3 launched opportunities worth $1500 in MRR OR $15,000 in direct spend. Knowledge 1 Technical Certified individual. APN TECHNOLOGY PARTNER SELECT REQUIREMENTS
  21. 21. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Requirement Category Requirement Annual Program Cost $2,500 Annual Program Credit Reimbursement $3,500 Customer Success 1 Publicly Referenceable Customer AND 5 customer Satisfaction Responses Experience 3 launched opportunities worth $1500 in MRR OR $15,000 in direct spend. Knowledge 4 Accreditations Required (Minimum 2 Technical & 2 Business Professional) 2 Foundation Certified Individuals (Cloud Practitioner Certification) 2 AWS Technical Certified Individuals APN CONSULTING PARTNER SELECT REQUIREMENTS
  22. 22. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark BUILDING AND VALIDATING CLOUD CAPABILITIES C o m p e t e n c y P r o g r a m S e r v i c e D e l i v e r y P r o g r a m S o l u t i o n P r o v i d e r P r o g r a m M S P P r o g r a m A W S M a r k e t p l a c e N a v i g a t e P r o g r a m
  23. 23. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark ABOUT THE AWS COMPETENCY PROGRAM APN Partners who can demonstrate technical proficiency Ideal Candidates Proven customer success in specialized solution areas
  24. 24. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Industry Solution Workload IoT Mobile SecurityDevOps NetworkingBig dataStorage Financial services Marketing & commerce Digital mediaHealthcareGovernment Life sciences Oracle Windows SAP Machine learning Migration Cloud management tools Industrial software Containers AWS COMPETENCY CATEGORIES Education
  25. 25. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark ABOUT THE AWS SERVICE DELIVERY PROGRAM APN Partners with a proven track records of delivering specific AWS services to customers. Ideal Candidates Program Highlight Allows APN Partners to differentiate themselves by showcasing to AWS customers and sellers areas of specialization
  26. 26. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark AWS SERVICE DELIVERY CATEGORIES Amazon API Gateway Amazon Aurora Amazon CloudFront Amazon EMR Amazon Kinesis Amazon RDS PostgreSQL Amazon Database Migration Service AWS Lambda AWS Server Migration Service AWS GovCloud Amazon Machine Learning Amazon DynamoDB Amazon Redshift AWS WAF AWS Service Catalog EC2 Systems Manager AWS CloudTrail AWS IoT Core AWS Greengrass AWS IoT Analytics
  27. 27. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Base discount + Net new business discount* Total eligible discount Base discount + Net new business discount + Technical capability Discount increase *Net new business discount is good for 24 months Discount structure: AWS Consulting Partner with Competency or MSP Base discount AWS SOLUTIONS PROVIDER PROGRAM
  28. 28. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark ABOUT THE AWS NAVIGATE PROGRAM
  29. 29. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark 29 Partner Development Rep / Partner Development Manager (PDR/PDM) Partner Success Manager (PSM) Solutions Architects (SA) Partner Marketing (PMM) With a common goal of driving exceptional customer outcomes KEY AWS TEAMS
  30. 30. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark SUCCESSFUL APN PARTNERSHIP WITH AWS FIELD TEAMS Account Managers depend on trusted APN Partners as an extension of the AWS team to help accelerate customer migrations & adoption of AWS services
  31. 31. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark HOW DO WE ACHIEVE ALL OF THIS? • Find out more after the break
  32. 32. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark THANKS FOR ATTENDING APN LIVE HONG KONG 22 July 2019

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