1. SEARCH ENGINE
OPTIMIZATION PROPOSAL

2. OBJECTIVES
• To increase the visibility of your website over the internet
• To get more traffic to the website
• To scale up the number of leads from the website

3. INTRODUCTION
As a business owner you would like to get your website popular in the online world, for this
purpose smart work always matters, here is how SEO can do this easily and effectively:
• Definite increase in website traffic
• Increased website usability
• Beat your competition
• The results are permanent
• Millions of websites on the web, SEO makes you stand out
• Better ROI (Return On Investment) than normal advertisements
• Quantifiable results

4. SEO PROGRAM SPECIFICATION
Our SEO program is designed to address search engine algorithms of all main search engines.
The scope of the SEO program is customized according to the needs of the website, the target
audience it addresses and the online competition associated with it.
The SEO process is divided into the following 6 Stages:
• Stage I - Evaluation & Planning
• Stage II - Execution
• Stage III - SEO Implementation
• Stage IV – Completion
• Stage V – Off-page Optimization
• Stage VI – Monitoring

5. STAGE I - EVALUATION & PLANNING:
Note: Keyword research will be carried out on the basis of data gathered from Google
AdWords and the competitor analysis
Process Deliverables
Current site stats recording (Link popularity) Report
Search engine friendliness analysis Report
Keyword research (draft) Report (for feedback)
Keyword selection (based on your feedback) Report
Keyword finalization (based on your selection) E-mail
Pre-optimization search engine rank recording Report
Content writing recommendations Report
Selection of webpages for optimization Report

6. STAGE II - EXECUTION PHASE:
Note : The Optimization data creation will contain complete details of the on page
optimization that is to be carried out on the webpages short listed for SEO. This includes Title
tag, Meta tags, Content optimization, Image Alt-text, File/Directory name optimization, Title
attributes etc.
This phase will include creation of customized 404 error page
Process Deliverables
Optimization data creation (to be used later
in SEO implementation)
Excel sheet report
SEO rule recommendation Excel sheet report

7. STAGE III - SEO IMPLEMENTATION PHASE:
Process Deliverables
SEO implementation execution for the entire site Checklist
Quality Check (QC) Checklist
Changes if any Checklist

8. STAGE IV- ON PAGE SEO COMPLETION PHASE:
Process Deliverables
Final site re-submissions to free search engines Report
Completion report Report

9. STAGE V - OFF PAGE OPTIMIZATION
Process Deliverables
XML sitemap submission Report
Manual web directory submissions Report
Social bookmarks Report
Forum profile links Report
Article creation Report
Article submission Report
Blog post creation Report
Blog post ping to search engines Report
Link building Report

10. STAGE VI - SEO MONITORING
Note : Stage V and VI min 1 year recommended. The client can renew the contract after
looking at the SE traffic
Process Deliverables
Rank monitoring Report
Traffic report analysis Report
Further on page recommendations Report

11. PROJECT
Project Duration:
The total SEO process from initial “Evaluation & Planning” to the “SEO Execution” phase will
roughly take around 6 months for optimization of up to 10 Keywords. However this duration is
subject to change based on variables like the time taken to get a response from the client,
discussions, whether any additional content needs to be created on the site etc.

12. GUARANTEES
• Website will be submitted to the major free search engines and directories, including a few industry-specific free
directories.
• All our suggested keywords will have searches as determined by our tools
• We will include all keywords give by the client in the optimization if client wants post keyword research analysis also.
• Unethical SEO techniques will not be used in our SEO.
• None of the SEO techniques used by us will get our clients website banned.
• The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly.
• We will not carry out any changes on your website without prior approval.
• Please note: We do not give false ranking guarantees.
• It is not possible for any one to guarantee you a particular ranking on any search engine.
• Google and most other search engines clearly state this on their website.
Check here - http://www.google.com/webmasters/seo.html.

13. COST
• Total Duration : 6 months
• Cost Per Month : Rs. 5000/-
• Total Keywords optimization : 10
• Monthly Reports
• It is a one time cost and you can generate business from the website for life.

14. DIGITAL MARKETER
• Name : Amay Alhad Koltharkar
• Email ID : koltharkaraa@gmail.com
• Mob No. : 9029518838
• Publications : digitalamayk.blogspot.com, www.facebook.com/digitalamay