4. INTRODUCTION
ZOMATO provides information and reviews on
restaurants, including images of menus where the
restaurant does not have its own website.
ZOMATO is the best way or option to search and
discover the places to eat.
5. HISTORY
•Started in July 2008 in Delhi NCR.
•Founded by Deepinder Goyal and Pankaj
Chaddah.
•Initially named as FOODIEBAY.
•It was renamed as ZOMATO in November 2010.
•Parent company is Info Edge.
•It is in FOOD and RESTAURANT GUIDE sector.
6. MISSION
Our mission is to ensure that
nobody has a bad meal.
THEY DO THIS BY:
Helping people discover great places around them
Building amazing experiences around dining.
Enabling restaurants to create amazing experiences.
7. VISION
ZOMATO is used by millions of people every day to
decide where to eat in 10000 cities across 23
countries.
In a few years, we should be
able to help point you to a
great place to eat no matter
what part of the world you are
in.
11. STRUCTURE
ZOMATO maintains a strong internal structure to complement their
business model
Key resources Key activities
App/ Website platform
Customer service
User and Restaurant
DataBase
Restaurant advertising
Field Teams
Data Analysis
13. STRENGTH
1. Global presence – 25 countries – 1.5 million
listed restaurants,
2. Superior technology and a strong workforce
of over 1200 people.
3. Asset less business model.
4. Simple and user friendly interface.
5. Aggressive and innovative marketing
strategy.
14. WEAKNESS
1. Competitions from search engines and other
similar apps means limited growth.
2. Not customized for each target market.
3. Work inefficiency.
4. High staff turnover.
