Amanda Holmes

Copyright 2020 | CHET HOLMES INTERNATIONAL
The Fastest, Least
Expensive Way to
Double Your Sales
in 2020

In the next 60 minutes you’re going to learn
the single strategy that has doubled more
sales than anything else.
You’ll see the latest research on trends
facing real estate that could either lead you
to exponential success or absolute failure.
You’re gaining the roadmap through proven
methodology that has assisted over 240,000
businesses worldwide.
If you’re ready to learn let me hear you say,
YES!
Here’s my promise to you:

Then:
You’ll finish the session,
agree that these are
great ideas, many of you
will raise your hand
saying the strategy will
double your sales. And,
You won’t do them.
We are creatures of
habit and therefore go
back to our patterns.

The single most important thing you need to
succeed in business is…
@ChetHolmes
And I’ll tell you why.
Pig Headed Discipline
and Determination.
SAVE THIS!

Protégé of
Charlie Munger
(Warren Buffet’s
partner)
The Origin of the
Chet Holmes Method
Doubled sales
of NINE
divisions
Most divisions
doubled within
only
12-15 months
Several
divisions
doubled
multiple years
consecutively

It’s not
about your
product.
It’s about
your skills.
NYT Best
Selling Book,
Amazon Best
Seller 7 Yrs
later
70 Different
Training
Products Sold
in 100
Countries
CHI has
assisted over
240,000
businesses
worldwide
Worked with
over 75 of the
Fortune 500
Get Your Copy TOMORROW at 3pm in the Grand Ballroom A2

Here is me, pre-CHI.
• Singer/songwriter.
• Met my Guru, Sarva
Loka Maa Her Holiness
Sri Sri Sri 1008 Guruji
Poonamji.
• Cured me of Celiacs
disease.
• Came back to America
and Father passed.

Fast forward to today, we’re 8
years after my father’s passing,
we’ve doubled our client's
multiple years in a row in my
coaching division.
Increased
leads 1,734%!
All because I
understand what I’m
about to teach you
today. It isn’t
complicated, all it
takes is a thing called
“PIG HEADED
DISCIPLINE AND
DETERMINATION.”

@ChetHolmes
Mastery isn’t about doing 4,000 things.
It’s about doing
12 things 4,000 times.”
SAVE THIS!
Copyright 2020 | CHET HOLMES INTERNATIONAL Text “SLIDES” to 503-506-7882

So what are you going to use? ...
Pig
Headed
Discipline
#Pigheaded
And Determination

How to Create a Sales Message
that Gets 9x More Impact from
Every Move You Make
The Most Powerful Lesson you
will ever learn for doubling sales
in the next 12 months. –
The Best Buyer Strategy
Convert 7X More
Business!
We’re going to cover:
1 2 3
9x
Text “SLIDES” to 503-506-7882

Get 9x More Impact from
Every Move You Make
Write your Stadium Pitch title now…
#1

Let’s Define Your Audience
for ANY product or service
Buying Now
3%
7%
30%
30%
30%
Open to it
Not thinking
about it
Thinking they’re not
interested
Definitely NOT interested!

Or was it focused on you?
Was
your title
focused
on THEM?

www.ChetHolmes.com
© 2015 Chet Holmes International. All Rights Reserved.
17
Greg Used this Strategy to DOUBLE HIS SALES
BetterBad
“The 7 Key Areas
Companies Are Wasting
Money on Electricity.”
“Go Green, Get your
own Solar Panels
Now!”
Bad Title Better Title

www.ChetHolmes.com
18
BetterBad
“5 Reasons Humans
are Going Extinct.”
“We have the best
Vitamins in Florida,
buy here.”
What will make your prospect take action?

www.ChetHolmes.com
Avoid Competing On Price, ADD VALUE
BetterBad
“95% of Businesses Fail
60% Don’t Make Money
Three Strategies to Avoid
Being a Statistic”
“What are you paying
for credit card
processing? We can
beat it!”

We increased our revenue 3,546% in the 12 months we’ve been
working with Deberah. She promises a lot and over
delivers. With Deberah’s help, we have seized the leadership
position in the market. A feeling of excitement and success
permeates everything we do. It’s very exciting!”
Nadia Zaal, CEO Zaya, Dubai
U.A.E.

What will make your prospect take action?
Bad Better

What are your Prospects interested in?
Zaya sells real estate, instead of talking to the 3% about condos, they incorporated
their Stadium Pitch to talk about the health of Fortune 500 CEOs.
• Doctors recommend 7-8 hours of
sleep a night, the average Fortune 500
CEO gets 4-5 hours of sleep a night.
• Lack of sleep increases the risk of
cancer by 200%, and premature death
by as much as 20%
• Stress has been linked to:
• Stroke 50% increased likelihood
• Heart disease 25% increased likelihood
• People who take vacation lower their risk
of heart attack by 50%
• Vacationers experience an 80% increase
in job performance
• More CEOs are choosing to live in a
vacation environment.
• Being near the ocean reduces your risk of
Heart Attack by 50%

Core Story is the Foundation for 9+ Mediums
PR
Networking
Facebook
Linkedin
Video
Email Drip
Campaign
Text
Trade Shows CORE STORY:
Why Wealthy CEOs are at
Risk for Heart Disease,
Diabetes, Premature
Death and What You Can
Do About It

The Core Story “Educational Video”
High Profile Event for United Bank Swisse in their
Condo.
• Couldn’t Market - so Deberah Bringelson and
client created a video with factual informative
information playing on repeat in the main hall.

The Core Story “Non-salesy Conversation”
Trained Agents on non-salesy conversation to gain
rapport and establish Dream Clients into leads.

The Core Story ”Art”
High Profile Event for United Bank Swisse in their
Condo.
• Put panels from their Core Story as “art”
throughout the condo.

The Core Story PR
Articles written about this new movement of
Fortune 500 CEOs looking for vacation type
atmospheres for their homes due to the high
level of stress they encounter today.

The Core Story “Direct Mail”
Bi-monthly mailers to the residential
neighborhoods with the highest net worth, their
“Dream Buyers.”

Zaya
increased
their sales by
$298 million in
8 months.

Most of this
was sold by one
broker who’d
never done
sales before,
but she read
their Core Story
every single
day.Copyright 2020 | CHET HOLMES INTERNATIONAL Text “SLIDES” to 503-506-7882

“When you come from a place of service with
your prospect’s best interest in mind, your
whole business improves.
Your customers become raving fans, they
walk around like billboards bringing you
business, and they stick with you forever.
Ultimately, it’s about serving, not selling.”
@AmandaHolmes
Your INTENTION is the Key

The Key
Components of a
Stadium Pitch:
• A Head Turning Title
• Market Data is way more
motivational than product data.
• Content that offers solutions to
problems. (Not product/service
centered)
• The ability to get the remaining
97% of your market aware of
your product or service and
interested enough to become
your customer…

Copyright 2020 | CHET HOLMES INTERNATIONAL 33
And how to capitalize on them for years to come
3 Biggest Trends
Driving Growth in
Housing and Home
Improvement

Everyone is fighting to discount their prices and cut commissions thinking it is the only way to win
business.
In my office, I am automatically winning deals without needing to discount. My company gives such
great education so our prospects can make intelligent decisions about their home buying and selling
experience that they are choosing me over my competitors. Even though we are more expensive!
That is the power of a strong Core Story approach.
Chet Holmes International gives you the roadmap, it’s all in the Ultimate Sales Machine.”
Nakul Kapoor, CEO
The Kapoor Group

Now you have your
Stadium Pitch
• If you were to come to me and ask how
to grow your sales and incorporate this
strategy I’d tell you to go 3pm
TOMORROW Grand Ballroom A2
• Do have a select few slots to meet in
person, you can put down your
information with Vickey

Fastest, Least
Expensive Way to
Double Sales
#2

@ChetHolmes
There’s always a smaller number of
best buyers than there are all buyers.
That means that marketing and selling
to them is cheaper than marketing and
selling to all buyers.”
SAVE THIS!

@ChetHolmes
You can get
ANYONE if
you’re
DETERMINED

Chet’s Best Buyer Strategy in Action
Go for those at the top of your market
OBSERVATION ANALYZE SOLUTION
When Chet took over a magazine
for Charlie Munger, there was a
database of 2,200 potential
advertisers.
An examination revealed that
95% of all the advertising in the
market was purchased by only
167 advertisers.
Chet led an intensive effort the
the 167 “Dream Clients” where
they contacted the clients at
least 4x a month via phone and
2x a month via mailers.

Pig Headed Discipline and Determination #PHD
First 4 Months
6 Months in 3 Years Later
Zippo!
• 29 of them signed up.
• This alone doubled sales.
• Would you stop there?
They continued to go
after the “Dream Clients”
and doubled sales three
years in a row.
The Cream of
the Crop 167
All potential
buyers 2,200

Best
Neighborhood
Strategy
Direct mail, Facebook targeted ads by
geography, google ads by geography, etc…

Best
Neighborhood
Direct Mail
2,200 Upscale Homes. $1,320 a month cost in
mailer. If one client a year her commission
$50k-60k easily pay back.
Monthly Mailer with all listed houses that sold
with selling prices
Met with her she’d show a binder of all houses
that sold in the area. Sometimes she’d sold 2nd
time 3rd time.Copyright 2020 | CHET HOLMES INTERNATIONAL

If you fail
at this, it
will be
because
you gave
up.
Let me give you an
example.

The Learning Curve for Any Skill
Even more
permanent
skill
remains
Session is
repeated
More
permanent
skill remains
Master Skill Level
Most People
Lowest Skill Level
Training occurs
Some
permanent
skill remains
Session is
repeated
When sessions are repeated over time, skill
becomes habitual. Add a coach and studies show
your productivity increases up to 88%.

Do the Math and Write This Down
Let’s establish a #Dream100 Baseline:
 How many Dream Buyers do you think you currently
have?
 What percentage of business do your Dream Buyers
represent?
 What do your Dream Buyers spend compared to your
average client?
 How many potential Dream Clients do you think are in
your market?
What if you add one new #Dream100 per month?
Would that make a difference to your business?
Wouldthis
Doubleyour
sales?
?

Looking for Land for a
University of Self Realization
• Minimum of 200 acres
• Max 90mins from a major airport
• Natural springs
• Pure unadulterated land
• Partnerships, Investors, for
• Divine Bliss International a 501c(3) non-profit
• info@divineblissinternational.org 50
5050

Looking for Land for a University of Self
Realization
• Minimum of 200 acres
• Max 90mins from a major airport
• Natural springs
• Pure unadulterated land
• Partnerships, Investors, for 501c(3) non-profit
51
5151

Convert Prospects
7X More Effectively
#3

We are addicted to media
In the US adults 18+ spend on average 10
hours and 30 min interacting with media
4:14
1:44
0:47 0:31
2:31
0:43
0:00
1:00
2:00
3:00
4:00
5:00
Live & Time-
Shifted TV
Radio Tv-Connected
Devices
Internet -
Computer
App/Web -
Smartphone
App/Web -
Tablet
Daily Hours and Minutes of Media Usage
(Total US Population)
55353
Nielson, Dec, 2108
Copyright 2019 | Panasonic Life Solutions Company of America

68 percent of those
looking to buy found
that item via social
media.
*Source: http://www.v12data.com/blog/10-social-media-strategies-car-dealerships/)
SOCIAL MEDIA IS WORD-OF-MOUTH ON STEROIDS
54
A vast majority, 87
percent, research
purchases via
social media before
going to see it.
Ninety-five percent
say they’d be likely to
talk on social media
about the features
they like.
And 80 percent say
they’d prefer to discuss
details on social media
rather than with actual
salespeople.
68% 87% 95% 80%

3x
More Trustworthy
We’re 3 times more likely
to trust content shared by
people we know than
content shared by brands
*Source: Nielsen, Smarp, Technerati, LinkedIn
AGENT SHARING vs. BRAND SHARING
55
8x
More Engaging
to engage with content
shared by employees than
content shared by brands.
24x
More Likely To Share
to re-share content shared
by employees than
content shared by brands.
7x
Better Conversion
Leads generated by
employees convert 7
times more frequently
than other kinds of
leads.

30% - Not Interested
ANALYZING THE BUYING PROCESS OF YOUR TARGET
MARKET
56
3% - Actively Looking to Buy
7% - Open To Buying
30% - Think They Aren’t Interested
30% - Not Thinking About It

Fortune is in the
Follow-Up
• Yacht party sat next to a good Dream 100 affiliate for my
business. Got the cold shoulder.
• 88% of leads are never followed up on according to Salesforce.
• Would you like to increase your efficiency for follow up?
• Do you have a system for how to follow up with a prospect?

The SS Strategy
• SS Strategy = Signature Selfie
• Step 1: “Watch this cool little trick” –sparks curiosity, defenses
walls are down
• Step 2: Ttell them to smile! Take the selfie
• People will naturally flow
• Instantly changes their mood.
• They now have a photo with you smiling. Subconsciously they think “I must have had
a good time with this person.”
• Step 3: “Now I can text it to you, what’s your number?”

Here’s my Dream 100 Strategy on
Instagram.
Followed each other. I cleverly
took our selfie and made it a
meme. Posted about it and
tagged him in it.
Dream 100 on Social

• For 3 months I commented every single day on his
every post.
• Ten in Ten on social. It’s about Quality not
quantity. Dream100 on social,
The Point of Social Media is to
create TOMA –Top of Mind
Awareness

@ChetHolmes
@ultimatesalesmachine
Your goal is to be a bright spot in your client’s day
so they LOOK FORWARD to your calls and emails.
Keep things exciting/interesting. Be part of their
lives to stay top of mind. Do massive, diligent,
entertaining follow up. Use games, jokes, gifts..”
SAVE THIS!

Create meaningful
dialogue.
To Win Your #Dream100 You Need to Be:
“In their face, in their space, in their place”

Pig Headed Discipline and
Determination pays off 3
months later…
Three months of every day commenting
and dialogue, they’re coming to ME asking
to buy 650 copies of my book for their top
clients!!!
Since then we have content in their
database for their 100,000 clients.
A relationship is maintained because of
casual comments back and forth creating
Top of Mind Awareness (TOMA).

How to Create a Sales Message
that Gets 9x More Impact from
Every Move You Make
The Most Powerful Lesson you
will ever learn for doubling sales
in the next 12 months. –
The Best Buyer Strategy
Convert 7X
More Effectively
We’ve covered:
1 2 3
9x
Join us for the next session Grand Ballroom A2
How to Double Your Sales in 12 Months Flat
Get your free copy of The Ultimate Sales Machine!

The Fastest, Least
Expensive Way to
Double Your Sales
in 2020
Join us for the next session Grand Ballroom A2
How to Double Your Sales in 12 Months Flat
Get your free copy of The Ultimate Sales Machine!

Amanda Holmes

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