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Lifedots
BBH
Alwayne Ritchie | Strategic Design and Management | Spring 2013
“BRAND A STARTUP FAMOUSLY”
The Brief:
A new app that helps you save and organize
the memories you want to remember.
WHAT IS LIFEDOTS?
Lifedots Deck BBH New York
Lifedots Deck BBH New York
WHY DID WE CHOOSE LIFEDOTS?
We believe in the
company’s purpose.
The brand was a
clean slate.
The team was open
to collaboration.
OUR OBJECTIVES
Increase awareness of
our growing social
feeds.
1 Make people aware that
Lifedots is not just
another social app.
2 3Build excitement
and anticipation of
the beta release.
THE STRATEGY
CULTURAL TRUTHS
Our memories
are getting lost
in the feed.
There is a lot of
digital noise on
our social feeds.
Our memories are
becoming less
tangible in a digital
world.
People don’t realize that as their social feeds grow, their
important memories will be harder to find in the future.
UNLOCKING THE INSIGHT
THE AUDIENCE
Millenials.
Heavy social media
users.
Content creators.
OUR GOALS
Make something that allows people to see how much content they are posting.
3
Make something that can stand alone, is shareable, and refers back to Lifedots.
2
1Make people realize that their important moments are getting lost.
BRANDING LIFEDOTS
Lifedots helps you
celebrate the
extraordinary
moments.
Lifedots let’s you
choose what you
want to remember.
Lifedots encourages
reflection and
access.
LIFEDOTS BRAND PERSONALITY
Dot it now, remember it forever.
lifedots
WE GAVE LIFEDOTS A PURPOSE
Lifedots Deck BBH New York
Lifedots Deck BBH New York
Lifedots Deck BBH New York
Lifedots Deck BBH New York
CREATIVE EXECUTION
Lifedots Deck BBH New York
Lifedots Deck BBH New York
SOCIAL EXECUTION
TARGET HEAVY SOCIAL MEDIA USERS.
Lifedots Deck BBH New York
Lifedots Deck BBH New York
What we did is ready to launch.
We’re just leaving before it goes live.
THE OUTCOME
Lifedots Deck BBH New York
WAS IT
A SUCCESS?
We gave Lifedots a
story.
We created a
website that helps
raise awareness of
the problem.
We created dozens
of personalized
posters for social
media influencers.
We created a social
execution plan that
supplements the
generator campaign.
We built each asset
to connect to the
Lifedots landing
page and e-mail
sign-up.
Everything was
designed to be
shared online.
We designed the
Lifedots landing page.
We branded Lifedots
from the ground up.

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Lifedots Deck BBH New York

  • 1. Lifedots BBH Alwayne Ritchie | Strategic Design and Management | Spring 2013
  • 2. “BRAND A STARTUP FAMOUSLY” The Brief:
  • 3. A new app that helps you save and organize the memories you want to remember. WHAT IS LIFEDOTS?
  • 6. WHY DID WE CHOOSE LIFEDOTS? We believe in the company’s purpose. The brand was a clean slate. The team was open to collaboration.
  • 7. OUR OBJECTIVES Increase awareness of our growing social feeds. 1 Make people aware that Lifedots is not just another social app. 2 3Build excitement and anticipation of the beta release.
  • 9. CULTURAL TRUTHS Our memories are getting lost in the feed. There is a lot of digital noise on our social feeds. Our memories are becoming less tangible in a digital world.
  • 10. People don’t realize that as their social feeds grow, their important memories will be harder to find in the future. UNLOCKING THE INSIGHT
  • 11. THE AUDIENCE Millenials. Heavy social media users. Content creators.
  • 12. OUR GOALS Make something that allows people to see how much content they are posting. 3 Make something that can stand alone, is shareable, and refers back to Lifedots. 2 1Make people realize that their important moments are getting lost.
  • 14. Lifedots helps you celebrate the extraordinary moments. Lifedots let’s you choose what you want to remember. Lifedots encourages reflection and access. LIFEDOTS BRAND PERSONALITY
  • 15. Dot it now, remember it forever. lifedots WE GAVE LIFEDOTS A PURPOSE
  • 23. SOCIAL EXECUTION TARGET HEAVY SOCIAL MEDIA USERS.
  • 26. What we did is ready to launch. We’re just leaving before it goes live. THE OUTCOME
  • 28. WAS IT A SUCCESS? We gave Lifedots a story. We created a website that helps raise awareness of the problem. We created dozens of personalized posters for social media influencers. We created a social execution plan that supplements the generator campaign. We built each asset to connect to the Lifedots landing page and e-mail sign-up. Everything was designed to be shared online. We designed the Lifedots landing page. We branded Lifedots from the ground up.