As part of our research on customer experience strategy, we wanted to understand what elements most strongly contributed to an “ideal customer experience”.
We also wanted to understand what people thought prevented companies from delivering this “ideal customer experience”.
To answer this, Altimeter conducted an online survey of 1,412 people in five geographies: Germany, Japan, Mexico, United Kingdom, and United States, in June 2017.
You can read and download the full report for free at http://bit.ly/altimeter-exp-strategy
You are also welcome to use any part of the report and the data here under our Creative Commons license, as long as you provide attribution and do not use the data for commercial purposes. Commercial use requires permission.
We would love to hear your feedback on what you found interesting or challenging about this data. Please send your comments and thoughts to firstname.lastname@example.org.