The Internet of Things is not some pipe dream, Jetsons-esque future state; it is an entirely new paradigm for building relationships. Yet determining when, how, and to what extent to apply connected products and other sensor-generated data to the customer experience remains poorly understood by marketers and digital strategists.
Download new research to learn about the unique opportunity in the Internet of Things — the potential to mutually benefit both enterprise and consumer. Enterprises gain visibility; consumers gain empowerment.
This report reveals five use cases illustrating how consumer-facing brands can embrace the Internet of Things to create actual value for businesses and consumers alike.
Download the full report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html