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[Infographic] Leverage Social Identity to Build Better Customer Relationships by Altimeter Group

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Social Identity provides insight unavailable in any other channel. Rather than relying on transaction history or browsing habits, marketers have an opportunity to tap social media to truly understand who customers are and what they care about. Savvy marketers are beginning to extract these insights and use them to increase key metrics like Open-rates and Click-throughs by orders of magnitude throughout the customer lifecycle, from leads to loyalty.

This infographic is based on an Altimeter report titled: Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships.

Download the full report at: http://www.altimetergroup.com/2014/06/new-research-leveraging-social-identity.

Publicada em: Tecnologia
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[Infographic] Leverage Social Identity to Build Better Customer Relationships by Altimeter Group

  1. 1. Leverag Socia Identit t Buil BETTER CUSTOMER RELATIONSHIPS Modern Marketing requires us to KNOW customers in order to ENGAGE them most effectively Transaction History Customer Profile Relevant Content Engage in Channel Marketers can use Social Identity to KNOW customers better There are 2 parts to Social Identity: And, use Social Identity to ENGAGE prospects and customers throughout the Customer Lifecycle Identify prospects through keywords, social graph, and engagement behaviors. Reach Custom Audiences Use existing customer records to target segments with social ads. Find Lookalike Audiences Reach new audiences similar to existing customer segments (e.g. loyal, high spending). Create “lead scores” based on social actions, then trigger messaging. Customize recommendations or products based on interests and social graph. Sell and support better with real-time contextual insight. Identify customers who may churn and reactivate previous customers. Distinguish and reward loyal customers in social channels. M.J. and M.K. were tagged in life event October 20, 2014 M.J. and M.K. were tagged in life event October 20, 2014 Download the report at: http://bit.ly/leveraging-social-id-report 1 Socia PROFILE 2 Ongoin Socia ACTIVITY Awarenes Consideratio Inten Purchas Satisfactio Loyalt Advocac Identify Prospects Nurture Leads Personalize Products Gain Real-Time Insight Retain and Reactivate Reward Loyalty Tap Advocates Empower advocates sharing their experiences about your brand or product. About Overview Work and Education Places You’ve Lived Contact and Basic Family and Relationships Friends All Friends Jason Clover Mariah Blond Music Likes Skills Top Skills 10 SEO 8 Marketing 15 Social Media 23 PR Mark Johnson and Mia Klovic Got Engaged Mick Oleph listened to St. Vincet on Spotify Stranged Mercy, St. Vincent Stranged Mercy, St. Vincent Like Comment 11 hours ago via Spotify Jana Linow Second time today - at Starbucks with Larisa Johnson 17 hours ago via iPhone Like Comment 11 hours ago via Spotify About Overview Work and Education Places You’ve Lived Contact and Basic Family and Relationships Friends All Friends Jason Clover Mariah Blond Music Likes Skills Top Skills 10 SEO 8 Marketing 15 Social Media 23 PR Mark Johnson and Mia Klovic Got Engaged Mick Oleph listened to St. Vincet on Spotify Stranged Mercy, St. Vincent Stranged Mercy, St. Vincent Like Comment 11 hours ago via Spotify Jana Linow Second time today - at Starbucks with Larisa Johnson 17 hours ago via iPhone Like Comment 11 hours ago via Spotify Influencer Leverage Influencers Engage influencers via relevant topics and audiences to expand reach. Marketing Tools KNOW ENGAGE To learn more about Social Identity — including data capture, integration, technology, organization, challenges, and more — read Altimeter Group’s report Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships

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