1. Company Profile

2. Born in October, 2014…

3. OUR VISION
To become the leader
in the national knowledge business
specializing in Marketing & Social Research,
Strategic & Business Planning
and Organization Development.

4. OUR VISION
OUR MISSION
Our Customers’ vision is our mission.
To help our customers improve efficiency,
gain competence and achieve their business &
organization objectives.

5. Management Summary
Organization & Business
 Alpha Insight & Research, is a home of highly experienced Researchers, Marketing and
Management Consultants operating in Bangladesh. With proven track record of delivering
an international standard of services at competitive cost, our top team has an enviable working
experience of handling over 2500 research projects across the country, in all sorts of economies.
 Customer Base – Our top team have a vast experience as a major market research supplier in
the country over a short span of time, the team serves both local and overseas customers dealing
in a variety of industries, categories and brands.
 Our major customer experiences came from telecom sector followed by various others
including Tobacco, Building & construction materials, Food and beverage, Toiletries & cosmetics,
International Development Organizations and other International Research Agencies.
 Among many other milestone studies, we have huge credentials of successfully running the
largest telecom sector Brand Health Tracking Studies, Customer Satisfaction Surveys,
Mystery Shopping, among others, for around 9 years. Methods we used and outputs have
been highly appreciated by international customers.
• We have developed a unique FGD protocol capable of delivering research summary and report
at a very high speed within 24-48 hours. We are fully equipped to launch such research hardly
within 24 hours notice. The method is found extremely useful for pre-testing of ad campaign at its
creative development.
Contd.

6. Management Summary
Capacity available for Scope of Supply
 Organization - We have 12 full time management & staff supported by 1100 member trained part timers (standard
practice in this part of the world) including Interviewers, Field Supervisors, Lower level Data Entry Staff (leaving
Analysis & Reporting job fully in house), Translators, Note Takers etc. Please click to see the Organization Structure in
page 51.
 Coverage & Capability - With 7 Regional contact base and over 20 Base Centers across the nation, together with
huge in-house IT structure and experienced Analysis Management, we are able to move any project in hours’ notice
and can run over 15 large to medium size research projects a month. We are capable to develop it to 25 in a months
notice. We have track records of
o Successfully completing 12 large to medium size projects (300-1500 FTF interviews) a month on an average.
o Conducting over 150 FGDs a year.
o Conducting over hundred of Mystery Shopping & Mystery Calling studies in a year.
o Completing interviews in specific locations of 2500 Union HQs in only 3 days.
a) Tracking Type of Continuous research – on Brand Health, Customer Satisfaction, Brand Equity Measurement etc.
b) Applying statistical random sample techniques and ensure universe representation across the nation.
c) Capacity to work at ease in the remote rural areas as well as in the urban geographies.
d) Quick turn-around FGDs - launch with hours notice; topline in 24-48 hours, full report in 48-72 hours
e) Concept Development Studies
f) Mystery Shopping & Mystery Calling studies
g) Delivering Value added Analysis and Strategic insights
h) Capable of providing internationally competitive research solutions; International Standard of Method/Best Practice
Please click to see the Organization Coverage & Capability in page 43.
Contd.

7. Management Summary
Competence:
Hardware:
Contd.
12 Work Stations
4 Laptops
25 Tabs
1 File Server
1 SQL Server
1 IP PBX Server
15 IP phone Connections
15 Head Phones
1 land line Phone
10 Smart Mobile Phone Sets
1 Photocopy machine
1 Video Camera
1 Scanner
21laser Printer
1 Epson Color Printer
25 CATI System
5 Voice Recorders
1 Spiral machine
1 Laminating machine
Broadband Internet Connection
3 Qubee Internet Connections
2 Grameenphone 3G Internet Modem With Connection
Software:
Windows 7, XP
Microsoft Office 2010
Adobe Photoshop Cs4
Adobe Illustrator Cs4
Adobe Acrobat Reader X Pro
Advance SPSS/Fortran; SQL/VB/PHP/Crystal
CATI Softphone:- X-Lite
Web based Data Solution
In-House Panel Management Software

8. Management Summary
Project Management
• Indeed this is being practiced since inception of our company. We are a great believer of Project Management
concept.
• Each project is managed by a dedicated Project Manager from the day 1 of any project.
• Huge and incisive training is given on a continuous basis to manage projects efficiently.
Please click to see the Project Management Flow in pages 56-60.
Quality Assurance
• While we believe in adherence to quality is a matter of everybody’s baby, we have a dedicated Manager to look
into the Quality aspect independently – across the research work, start to end.
• We have a simple philosophy of consistently strengthening 3 pillars of Quality Assurance. They are a) Employing
Right People, b) Employing Right Process and C) Employing Right M&E (Monitoring & Evaluation). On top we are
extremely serious about the issues of Confidentiality, with zero tolerance.
Please click to see details of Quality Control in pages 53-68.
Methods & Models
• Our team credential includes development of best practice research solutions for leading MNCs.
• We are also willing to adapt to our customers models if any, to meet global/local requirements.
• We are fully conversant to both Quanti and Quali Models and applications.
• We have huge experience with international customers across the world; We are quick learners – can adapt
to customer requirements; develop solutions based on circumstances/need.
Please click to see Research Modules in pages 28-33.

9. Capacity for Real-Time Data Collection
using Tablets/Smartphones
• Have adequate hardware & Software setup for any real-time survey.
• However, CATI is frequently used to interview/update/monitor.
• Able to develop real-time data collection technology in short notice,
depending on the volume of business.
• Also developing strategic alliance with real-time Data Collection Agencies,
allowing us to use their facilities by our Data Collectors.

10. RESEARCH PORTFOLIO

11. MARKETING
SERVICES
INFORMATION
TECHNOLOGY
Brand
Portfolio
Development
Media Optimization
Need Based
Call Center
Data Processing
Software Dev
PRODUCTION,
SALES &
MARKETING
Alpha Insight & Research
Business
Divisions
Socio-Economic
Research
Research Planning
& Audit Service
Outsourcing for
Overseas Mkt.
Research
Capability/ Usage
Development
Service. (For Our
Clients)
B To B Research
Marketing
Research
RESEARCH
Organization Climate
Survey & Need Assessment
Management Recruitment
Management Training
ORGANIZATION
DEVELOPMENT
Organizational &
Management Capacity
Assessment
Change Management
Strategic Planning.
Business Planning
Direct Marketing /
Mailing Service
Event Management
Rural
Agro Farming.
Selling &
Distribution
Market
Promotion/
ActivationLogistics
Facilitation for
international development
partners

12. Research Organization Structure
AIR Board
CONSULTANTS’ POOL
OPERATIONS DIRECTOR
SENIOR
RESEARCH
MANAGER
SOCIAL
RESEARCH
MANAGER
ANALYSIS
MANAGER
QUALITY
COMPLIANCE
MANAGER
IT SUPPORT
MANAGER
OPERATIONS
MANAGER
ASST. MANAGER
FIELD QUALITY
ASSURANCE
ASST. MANAGER
DATA QUALITY
ASSURANCE
PANEL
DEVELOPMENT
COORDINATOR
ASSISTANT
RESEARCH
MANAGER
ASSISTANT
RESEARCH
MANAGER
RESEARCH
EXECUTIVE
ASSISTANT
RESEARCH
MANAGER
ANALYSIS
EXECUTIVE
DATA
PROCESSING
CO-ORDINATOR
DATA
PROCESSING
CO-ORDINATOR
RESEARCH
EXECUTIVE
RESEARCH
EXECUTIVE
RESEARCH
EXECUTIVE
RESEARCH
EXECUTIVE
RESEARCH
EXECUTIVE
SOCIAL
RESEARCH
EXECUTIVE
SOCIAL
RESEARCH
EXECUTIVE
OPERATIONS
EXECUTIVE
OPERATIONS
EXECUTIVE
ASSISTANT
OPERATIONS
MANAGER
ASSISTANT
OPERATIONS
MANAGER
FIELD
SUPERVISOR
ASST. FIELD
SUPERVISOR
SENIOR FIELD
SUPERVISOR
FIELD
INTERVIWER
REGIONAL
FIELD
COORDINATOR
SR. ANALYSIS
EXECUTIVE
SR. ANALYSIS
EXECUTIVE
PANEL (30)
• 20 DATA ENTRY OPERATORS
• 4 DATA CODING PERSONNEL
• 6 DATA CLEANING / EDITING
PERSONNEL
OTHER
BUSINESS
DIVISIONS
PANEL (65)
• 15 FGD MODERATORS (3 IN-HOUSE)
• 15 TRANSLATION SERVICE EXPERTS
• 20 TRANSCRIPTION SERVICE EXPERTS
• 15 SRP (SPECIALLY RECRUITED PANEL)
ANALYSIS
EXECUTIVE
DATA
PROCESSING
CO-ORDINATOR
DATA
PROCESSING
CO-ORDINATOR
ROLLING PANEL (1000) ensured via continuous recruitment & training
Engagement Ratios: Field Interviewer : Field Supervisor = Max 5 : 1
Field Supervisor : Senior Field Supervisor = Max 4 : 1
MANAGER
ACCOUNTS &
FINANCE
FIELD
SUPERVISOR
ASST. FIELD
SUPERVISOR
SENIOR FIELD
SUPERVISOR
FIELD
INTERVIWER
REGIONAL
FIELD
COORDINATOR
FIELD
SUPERVISOR
ASST. FIELD
SUPERVISOR
SENIOR FIELD
SUPERVISOR
FIELD
INTERVIWER
REGIONAL
FIELD
COORDINATOR
FIELD
SUPERVISOR
ASST. FIELD
SUPERVISOR
SENIOR FIELD
SUPERVISOR
FIELD
INTERVIWER
REGIONAL
FIELD
COORDINATOR
FIELD
SUPERVISOR
ASST. FIELD
SUPERVISOR
SENIOR FIELD
SUPERVISOR
FIELD
INTERVIWER
REGIONAL
FIELD
COORDINATOR
FIELD
SUPERVISOR
ASST. FIELD
SUPERVISOR
SENIOR FIELD
SUPERVISOR
FIELD
INTERVIWER
REGIONAL
FIELD
COORDINATOR
PROJECT
ACCOUNTS
COORDINATOR
HEAD OF RESEARCHMD & CEO
RESEARCH ADVISOR

13. Grameen Danone
Akij Food & Beverage
Nestle
Top team Customer Experience
Contd.
Tobacco Telecommunications & Media Food & Beverage
Banglalink
Grameenphone
AKTel/Robi
Warid (now Airtel)
Coca-Cola Far East
AML (Coca Cola Local
Franchise)
KFC
Transcom (Pizza Hut)
Transcom
ACI
Thums Up
Limca
Telenor
Space Partnership
International
AMTOB

14. Contd.
Energy
Real Estate & Construction
Materials
Electronics
Packaging
Security
TOTAL Lubricants
TSI / Padma
Petroleum
Rahimafrooz
Grameen Shakti
IDCOL (Infrastructure
Development Co Ltd)
Décor Ceramic
Mirpur Ceramics
Khadim Ceramics
United Group Ltd.
BOSCH – India*
DELL Singapore
Brummer & Partners
Bangla Cat
Tetra Pak
Group 4 Falck
Top team Customer Experience

15. Contd.
Banking
Toiletries & Cosmetics /
Hygiene Care
Medicare Government
Bangladesh Bank
Citibank N.A.
Unilever Bangladesh
Marks & Allys Ltd.
Shiseido
Radiant Pharmaceuticals
BIRDEM
Ibrahim Cardiac Hospital
& Research Institute
Glaxo SmithCline
MoHFW
(Ministry of Health &
Family Welfare)
Export Promotion
Bureau – Bangladesh
Top team Customer Experience

16. Education UN Organizations Development Agencies
Research &
Consultancy
University of Oxford
Asian Universities
Vice-Chancellors’
Conference
English Language
Proficiency for
Students in Religious
Schools
UNICEF
UNFPA
WHO
UNIDO
Swisscontact
Nathan Associates
- USA
IESC – USA
KATALYST
ATDP II (USAID Project)
Development Alternatives
Inc.
Care
JBS International
- USA
Ernst & Young Pvt. Ltd
Weidemann Associates
– USA
Japan International
Cooperation Agency
KMC
Kadence
International
Synovate
Varieties of Training
on Management
Development
Top team Customer Experience

17. Tobacco
Telecommunication Services
Satellite Communication Services
Real Estate & Construction
Electronics / White Goods
Foods & Beverage
HealthCare Industry/Services
Toiletries & Cosmetics
Beauty Care Products
Contraceptives
Supermarket Chain
Ready-made Garments / Textiles
National Public Health
Pharmaceuticals
Health & Hygiene
Batteries / Tires / IPS
Packaging
Logistics
Agro Based Products Marketing
Lubricants
Distribution / Trade Marketing
MORE THAN
2,500 PROJECTS
COUNTRYWIDE
Rural Marketing, Sales & Distribution
Rural Business Planning / Development
Rural Farmer - Fertilizer Usage / Alternatives
Training on Capacity development – For Trainers & End Users
Agro Value Chain Analysis
Agricultural Farming – Rural Areas
Rural Communication – Media / Concept Development
Rural ICT Service Development
Rural Market/Distribution – Renewable Energy
NGO capability Assessment
Management Development
Change Management
Strategic Planning
Corporate Reputation Management
Investment Promotion
Business / Industry Capacity Enhancement
Computer Hardware/Software Marketing
Machineries/Industrial Machines
Banking
Insurance
Export Promotion
Event Management
Formal Education
Facilitation for international development partners
Top team Industry Experience

18. Social, Environmental and Economic Impact Studies
Organizational Training Need Assessment
Market Mapping & Assessment
Concept & Name development studies
Consumption Basket Tracking
Customer Satisfaction Tracking
Price Sensitivity Measurement and Monitoring
Media Development Studies
Segmentation Studies
Total Offer Test (TOT), Simulated Test Marketing (STM)
Demand Assessment & Forecasting
Brand Equity Measurement
Corporate Stakeholder Mapping & Classification studies
Corporate Reputation Tracking Studies
Test Marketing / Simulated Test Market Evaluation
Trade / Retail Census and Audit
Post Launch Tracking
Pack Development studies
Product Development Studies; Quality Tracking
Brand Health Tracking; U&A studies
KPI ( Key Performance Indicators ) measurement and
monitoring
Marketing Communication Concept development
Trade Mktg., Distribution and Merchandising Studies
Brand World Evaluation
Brand Portfolio Development
Advertising / Communication Screening/Tracking
Organizational and Management Capacity Evaluation
SDF / Brand Switching Analysis
Behavioral Studies
Baseline, M&E Framework development. M&E Studies
Types of Projects Handled

19. VALUE ADDED
ANALYSIS;
MGT. INSIGHT
Market &
Industry
Profiling/
Assessment
Large
Consumer
Tracking
Surveys
Brand
Performance
Tracking
Customer/
Trade
Satisfaction
Surveys
Mystery
Shopping
BUSINESS
PLANNING.
Business
To Business
ResearchRetail
Census &
Audit
Corporate
Reputation
Tracking
Survey
Research.
Baseline
Study
M&E
Segmentation
Brand Portfolio
Development
Research.
Demand
Analysis
Product
Development
Research
Brand Launch
Monitoring
Major Areas of Strength
Both Quanti & Quali

20. 20
Quality Control

21. 21
Proven
AIR
Track Records
Employing
Right People
Employing
Right M&E
(Monitoring &
Evaluation)
Employing
Right Process
Quality Control

22. 22
Exercising Confidentiality
Zero
Tolerance.
Zero complaint to
date
Dedicated
Control Room
operation for
each project
Member of
MRS UK.
Adherence to
MRS code of
ethics & conduct
Rigorous
Supervision
by Senior
Management
Dedicated
Project
Manager
for each research
project
Each Project
is coded.
Identity known at
the senior level
only
Stringent control
on Record
Keeping
Legal
Bindings
/ NDA

23. Employing the Right Control:
Quality Control Procedure
Performance /Quality Tracking Tools Description of the Tools
Percentage
(out of 100)
Accompany call (fieldwork)
Management/supervisor accompanies a full interview of the respondent,
along with the field interviewer
10
Back-check (fieldwork)
After an interviewer completes an interview, management/supervisor pays a
visit to respective address to validate the interview by asking some
preliminary questions
10
Telephone callback (fieldwork)
Done both in the field as well as at the head office; information from an
interview is cross-checked with the respondent via phone call. A control
room is set up at HO for each project.
15
Surprise visit (fieldwork)
Management/supervisor pays a visit to interview location without prior
notice to the interviewer team
5
Questionnaire scrutiny
Done both in the field as well as at the head office; done to check any
inconsistencies and gaps in information
100
Data entry check & validation
Pre-set data validation rules will be applied to data entry format,
considering logical relations and data range. After data entry is complete,
the data is checked randomly for erroneous entries.
50
Logic check All responses from the interviews are analyzed 100
Performance Appraisal – E:G:A Grading
E-G-A (Excellent-Good-Asset) grading maintained for all panel members for
future employment in different projects
100
Record Keeping M&E (Monitoring & Evaluation) Database are maintained at Head Office. 100
PDC (Panel Development Committee) Meeting
Performance reviewed by an independent committee of which the Chairman
and HOR is a member.
Every month
• Evaluating FW performance of each FI (Field Interviewer) for each project via mandatory
quantifiable performance appraisal, primarily focusing on…
− Understanding of objectives
− Understanding of questionnaire
− Understanding of sampling criteria
− Understanding of interview process
− Communication; questioning style
− Record-keeping
− Timing

24. 24
Analysis Toolboxes Experienced With

25. 25
Analysis Toolbox Experienced with
We are using a comprehensive range of Analysis Toolbox to deal with sophisticated analysis and interpretation of any complexity.
Quantitative Research Description
Perceptual Mapping Mapping user’s perceptions on perceived important factors
Psychological/Projective
Techniques for Qualitative Research
Use of word associations, picture associate, sentence completion, cartoon testing & other psychological
stimuli
Content Analysis
Analyze the recorded FGDs etc. – conversation/ participation between the Group respondents and
Moderator with special emphasis to inner feelings, mood, motivation and psyche
Elicitation of Most Significant
Changes
Highlights attitudinal and behavioral changes over time. Tolerance, acceptance or rejection of key ideas/
inputs. Reaction to changes and understanding of key benefits
Benefit Segmentation Analysis Identification of user groups influencing benefits as desired
AIDA Analysis
Identifying status of awareness/interest/desire to adopt a system/service/behavior vis-à-vis final changes
in action
Automatic Interaction Detection
Technique
Target group/audience segmentation influencing favorable attitude & usage
Unit Cost Estimation Estimate Unit cost of BCC changes by BCC indicators and overall
Qualitative Research Description
FGDs & in-depths
Projective techniques; Content analysis; Observation; Psychological interaction; Sensitivity Analysis etc.
Transcription/translation/audio-video listening, studying moderators’/note takers’ notes etc.
Case studies Discussions; Evidence collection; Reference-collection; Expert opinions etc.
Contd.

26. 26
Quantitative Research Description
Financial Appraisal & Audit
Document screening. Financial audit in collaboration with Chartered Accountants, Ahmed Mashuque & Co.
Financial analysis including Ratio analysis, complete investment portfolio analysis etc.
LOGIT Analysis Identifying key user segments prompting high adaptation, attitude & behavioral changes of relevant population
Cluster Analysis A tool for segmenting user groups in terms of homogeneity of different demographics & psychographics
Factor Analysis
Primarily used for attitudinal data reduction i.e. exploring tangible & intangible attributes driving user perception
about specific objects in certain course of action
Conjoint Analysis
To identify best possible benefit package via exploring factor importance & utility values of different levels of
respective factors, desired by users
Point Vector Analysis Extracting key factors which form general perceptions about certain objects. (e.g. Family Planning.)
Correspondence Analysis To isolate specific attributes which are closely associated with a specific stimulus
Correlation, Regression, Discriminant
Analysis
The first two measure degree of association between different variables; while the third one pin points the key
factors leading to differences among different users groups
Advertising Impact/Effectiveness Evaluation Evaluate the message comprehension, usage interest generated, conviction & clarity & final action/adoption
Media Evaluation & Optimization Models
Use of Media models to evaluate expected reach & frequency of a certain communication; and also evolve
specific media plan to optimize impact (minimize cost) for achieving certain level of reach/frequency or
maximize impact for a given media budget
SWOT analysis Exploring strengths, weaknesses, opportunities & threats vis-à-vis specific approach
Use of Statistical Experimental Designs Evaluate user response to combination of factors via factorial design, Latin square matrix etc.
Brand Value/Equity Matrix
The specific value / utility which users attach to a different tangible & intangible attributes vis-a-vis specific
object
PORTER Model Exploring market/industry potentials via identifying supply & demand side strengths
Analysis Toolbox Experienced with

27. What Makes Us Unique…

28. What Makes Us Unique…
Contd.
o Senior Management experience in
multi disciplinary RESEARCH environment;
multiple discipline business environment.
o Country wide work experience
One Stop
Service
Strategy
Planning
Research
(under one umbrella)

29. 29
Best
Practice/
Protocol
Development
at
global/regional/local
levels
Brand Equity
Monitoring
Retail Census
& Audit
Price
Sensitivity
Analysis
Product
History
Tracking
Product
Quality
Perception
Brand Launch
Monitoring
Customer
Satisfaction
Tracking
Brand Health
Tracking
Market
Segmentation
Stakeholder
Perception
Mapping/
Classification/
Tracking
What Makes Us Unique…

30. Major Achievements of
our Top-team

31. Major Research handled
Proven Track
Records
Segmentation
Advertisement
Pre & Post
Testing
Product
Quality
Perception
Total Offer
Test; STM
Price
Sensitivity
Analysis
Corporate
Reputation
Tracking
Concept
Development
Customer
Satisfaction
Measurement
Trade
Marketing;
Distribution &
Merchandising
Evaluation
Product
Development
CPT
PSM
MASQ
Retail Census
&
Retail Audit
Most extensive
Brand Health
Tracking
(GCS & Oracle
Tracker)
Stakeholder
Classification
/Mapping

32. Experience in Tracking Studies
Contd.
Type of study done Country Experience
Dimensions of
study
Frequency
Years of
experience
Brand Health Tracking (BHS),
separately for urban and rural mkts.
Bangladesh
1200 samples (about 5000
contacts) per month - PAPI
Monthly/
Quarterly
8
Customer Satisfaction Tracking (CSS),
separately for prepaid and postpaid subscribers
Bangladesh
1300 samples (about 5500
contacts) per month - PAPI
Monthly/
Quarterly
8
Retail Satisfaction Tracking (RSS) Bangladesh PAPI Quarterly 5
Customer Care Service Tracking Bangladesh Mystery Shopping Quarterly 4
Regulatory Compliance Tracking Bangladesh Mystery Shopping Quarterly 4
Ad/Communication Perception Tracking Bangladesh FGD -
Stakeholder Perception Tracking Bangladesh In-depth interviews Annual 3
Stakeholder Perception Tracking Bangladesh In-depth interviews
Annual
(planned)
1

33. CARE
Bangladesh
Packaging Effectiveness Monitoring Bangladesh Major manufacturers Annual 3
Monitoring & Evaluation of different
Development KPIs
Bangladesh
Covering major
socio-economic
development projects
Annual 2
Monitoring & Evaluation of Training Impact
on RMG Workers
Bangladesh
Covering major
socio-economic
development projects
Annual 1
Type of study done
Country
Experience
Dimensions of
study
Frequency
Years of
experience
Corporate Reputation Tracking Bangladesh - Annual 2
Experience in Tracking Studies

34. Research Techniques
CAPI /PAPI (F-T-F, i.e., Face to Face Interviewing)
IDI (In-Depth Interviews)
CATI (Computer Assisted Telephone Interviewing)
Mystery Shopping
Real-time Data Collection using Smartphone/Tab (can be used at short notice)
FGD (Focus Group Discussions) – Mini, Standard, Extended
Using FocusVision services – video-streaming, i.e. live transmission of FGDs
Observations
Management Encounter Sessions
Sensitivity Panel
Others

35. Current Infrastructure & Corporate Capability
• International Standard Methods & Best
Practice
• 15 Full-time Management/Staff
• 1500 member rolling field panel
• 7 Regional bases
• 2000 SFT Corporate Office
• 12 Workstations, Adequate IT set up
• Multilayer QC; separate QC
Managers/Functions
• In-house FGD facilities
• In-house Analysis (Advance SPSS/Fortran;
SQL/VB/PHP/Crystal)
Infrastructure
• FTF(PAPI)/CATI/FGD/IDI/Mystery
Shopping
• 20 research projects a month
• 5000 statistical random interviews /
20000 household contacts via KISH GRID
per month
• 100 FGDs / month
• 25 High-level / Corporate interviews
• MS PowerPoint / Word / Excel / SPSS
reporting – hard & soft copies
• Data-file in preferred format
• Presentation
• Short notice clarification / Provision for
Additional reporting to customers
Capability

36. 36
AIR Research Team

37. Wahid Uddin MBA
Managing Director & CEO
Our TOP Management
Career Highlights since 2003
• Senior Research Manager – Insights & ideas Ltd.
• Senior Operations Manager – Insights & Ideas Ltd.
• Operations Manager – Insights & Ideas Ltd.
• Operations Executive – Insights & Ideas Ltd.
• Management Trainee – Insights & Ideas Ltd.
Major Achievements – Market Research
• Handled over 1500 Research Projects, including Feasibility Study, Concept Development & Tracking studies
• Handled several studies on Understanding Consumer Perspective & Need-gap Analysis
• Managing client services successfully for last 10 years
• Able to resolve all types of research issues at ease
• Leads the Research Team , with full command and respect
Qualitative Research Competence
• Conversant in projective tools for different qualitative studies
• Conducted over 200 Focus Group Discussions as Moderator
• Special Interest – B2B (Business to Business) Research, Stakeholder Audit etc.
Personal
• Associate Faculty Member, America Bangladesh University, Dhaka

38. Our TOP Management
Mohammad Wasfi Tamim
Head of Research
Other Professional Status:
Consultant with Bangladesh Brand Forum, Concord Group & BGMEA
Research / Consulting Activities (While Working for Other Companies)
– Ceramics Industry Market Intelligence Study 2013
– Start Up Planning & Execution for Bakery Business 2013
– Aviation Industry Feasibility Study 2013
– Real Estate Industry Feasibility Study 2013
– Micro Health Insurance Base Line Study 2012
– Telecom Industry - Mystery Shopping Retail & Call Center for Robi Axiata
2011.
– Telecom Industry – Customer Satisfaction Study for Robi Axiata 2011
– Telecom Industry – AD Evaluation Study for Robi Axiata 2011
– Jute Industry – Industry Analysis for Katalyst 2010
– Painting Industry – Category Mapping for BERGER 2009-10
– Edible Oil Industry – Category Mapping for BEOL 2009
– Telecom Industry – Customer Satisfaction Study for Banglalink 2007-08
– Telecom Industry – Brand Tracking Study for Banglalink 2007-08
– Tobacco Industry – CLT & PLT for Philip Morris International 2008

39. Our TOP Management
Shahidul Islam
Operations Director
Different Positions since 2004
• Managing Director – CSDL
• Head Of Operations – The Cell Bangladesh
• Organization Process Development Manager - Insights & Ideas Ltd.
• Operations Manager – Insights & Ideas Ltd.
• Management Trainee – Insights & Ideas Ltd.
• Regional Field Operations Manager – Insights & Ideas Ltd.

40. Our TOP Management
Md. Nuruzzaman Sagar
Analysis Manager
Different Positions since 2004
• Director – CSDL
• Head Of Analysis – The Cell Bangladesh
• Research Analysis Executive – Insights & Ideas Ltd.
• Analysis Executive - Insights & Ideas Ltd.
• Data Processing Coordinator – Insights & Ideas Ltd.
• Management Trainee – Insights & Ideas Ltd.

41. Our TOP Management
Rezwan Masud
Asst. Operations Manager
Different Positions since 2004
• Asst. Operations Manager – Crystal Sales & Distribution Ltd.
• Regional Operations Manager – Insights & Ideas Ltd.
• Operations Executive – Insights & Ideas Ltd.
• Field Operations Coordinator – Insights & Ideas Ltd.
• Senior Sales Executive – Abdul Monem Ltd.
• Supply Chain Management Officer – Orion Group

42. Alpha Insight & Research
TA 95, 2nd Floor, Gulshan-Badda Link Road,
Gulshan 1, Dhaka 1212
Phone: 02 9858436
M.K.M Wahid Uddin
Cell: +88 01811 486 945
Kmwahid.uddin@alpha-ir.net
alpha.ir.bd@gmail.com
For further details please call:
Our Contact Addresses