How sustainability is being used in Personal Care segment.
Recent developments and best practices in the industry
Examples showing new initiatives by companies
4. Global Certifications in Personal Care:
ABNT Ecolabel
ABNT Ecolabel is a life cycle based ecolabel that is a voluntary method of environmental
performance certification and labelling for products and services in Brazil.
B Corporation
B Corporations are a new type of corporation which uses the power of business to solve social
and environmental problems.
CarbonFree® Certified
The CarbonFree® Product Certification label is aimed at increasing awareness of product
emissions and recognizing companies that are compensating for their carbon footprint.
Certified Natural Cosmetics
The makers of the products marked with the BDIH "Certified Natural Cosmetics" seal use natural
raw material such as plant oils, fats and waxes, herbal extracts and essential oils.
Climatop
The aim of climatop is to label the most climate friendly products and services (best-in-class).
Earthsure
The purpose of the Earth sure program is to provide comprehensive environmental data to
purchasers (business and individuals) so that the power of the market can moves the economy
towards overall environmental improvement.
5. 5
Beauty and Personal Care Products Sustainability Summit:
The summit yielded nine ideas for action that will be further refined. These ideas are:
• H2Know: creating scalable behavior change around water usage through gamification
• Gaining objective consumer insights to understand what consumers want when it comes to
sustainable beauty and personal care products
• Science-based assessment to figure out a common set of criteria for evaluating product
stewardship and sustainability
• Standard ingredient information sharing across the value chain
• Standardized requests for information: developing a feedback mechanism that spans the supply
chain
• Working Group for Success: creating a working group to drive new preservative systems.
• Simplifying recycling: increasing recycled content as well as quality and quantity of materials
• Catalyze innovation on alternative preservatives
• Better informing our consumers and guests: creating a relevant transparency system for the
consumer
6. Best Sustainability Practices :
Conservation of natural wildlife and plantations (Biodiversity):
Godrej Consumer Products Limited (GCPL)
• Conserve mangrove plantation, which acts as a stopover for over hundred species of migratory birds.
Reckitt Benckiser
• Since 2006 RB has planted 7 million native trees in Canada to offset a total of 2.4 million tonnes of CO2.
Body Shop
• Body Shop recognizes wood as an integral part of the organization in terms of gifts and accessories.
Footprint Reduction:
Godrej Consumer Products Limited (GCPL)
• Its goal 2050 is to limit human’s global footprint within Earth’s capacity to sustain life.
Reducing water usage:
Johnson & Johnson
• J&J has 75+ products that have been recognized by Earthwards, a process that improves sustainability.
Reckitt Benckiser
• RB is creating products that use less water energy and packaging across their lifecycle.
L’Oréal
• Reduced water consumption by approximately 30% by Water Harvesting Technologies.
Hindustan Unilever
• Water conservation program through Hindustan Unilever Foundation (HUF)
7. Recycling of Products:
Johnson & Johnson
• Raise awareness about the importance of recycling products by Care to Recycle Campaign.
Body Shop
• Body Shop is the first organization to use 100% PCR plastic bottles.
Hindustan Unilever
• Usage of r-PET (80% recycled PET) in the blister packs for personal care brands.
Reduce CO2 emissions:
Johnson & Johnson
• Effective Supply Chain Management in order to reduce emissions due to transportation.
Body Shop
• It is making continuous efforts to reduce its carbon footprint, by having efficient distribution system.
Hindustan Unilever
• Reducing greenhouse gas emissions from refrigeration by using hydrocarbon (HC) refrigerants.
Use of Renewable Sources of energy:
Johnson & Johnson
• Leadership in energy and environmental design with 20 certified green buildings.
L’Oréal
• Focusing on green architecture, eco-design and sustainable innovation processes.
Best Sustainability Practices :
8. Healthier Communities:
Reckitt Benckiser
• The Dettol initiatives is healing new moms by protecting the new baby from illness and infection.
Waste Reduction:
Reckitt Benckiser
• RB has achieved a zero waste to landfill measure.
Hindustan Unilever
• 88% reduction in total waste generation in 2014 over 2008 baseline.
ITC
• ITC units are strictly regulated to achieve the total recycling of waste generated from their operations.
Responsible Sourcing of Raw-Materials:
L’Oréal
• 100% of the company’s plant-based raw materials are evaluated for their potential impact on biodiversity.
Body Shop
• Follows effective and sustainable ways of sourcing of products and ingredients.
Hindustan Unilever
• Sustainable paper & board
• Sustainable fruits, vegetables and tea
Best Sustainability Practices :
9. Developing Virtual Formulae:
L’Oréal
• Virtual formulae increases the relevance of results, accelerates the process, and reduces the quantities of
raw materials used and waste.
Leading Sustainable Development:
L’Oréal
• The plant in Pune was awarded I.S.O. 14001 & O.H.S.A.S. 18001 certification.
Fight Against Animal Testing:
Body Shop
• Awarded by Humane Cosmetics Standard in 1997.
Addressing Chemicals of Concern:
Body Shop
• It has started ‘eco-conscious’ symbol to project Body Shop as an environment friendly brand.
• Here, Phthalates’ are used to make plastics flexible and ‘Triclosan’ used as anti- bacterial.
Support Community Fair Trade:
Body Shop
• Aims to source the maximum from small and local community groups, mostly from developing nations, by
providing those jobs and a fair price for their efforts.
Best Sustainability Practices :
10. 10
Key sustainability goals and performance comparison:
target met or on track to meet the target.
target not met and the need for focussed
efforts.
performance being far away from the target
and the need for extra focussed efforts
BaselineYear
TargetYear
Water
Reduction
Energy
Efficiency
Renewable
EnergyMix
GHGReduction
Packaging
Material
Waste
Transportation
Unilever 2008 2020
P&G 2010 2020
Loreal 2005 2020
Reckitt
Benckiser
2012 2020
Henkel 2010 2020
Colgate 2002 2020
Shiseido 2009 2020
Beiersdorf 2005 2020
Avon 2005 2020
Focus on Natural/Organic Products:
NPA developed Natural Standard and
Certification for Personal Care Products, a
set of guidelines that dictate whether a
product can be deemed truly Natural.
