1. PERSONAL BRAND EXPLORATION
Allyson Piwko
Project & Portfolio I: Week 1
November 30, 2021

2. I want to be apart of creating beauty in the
world. I feel that everyone should have a voice.
I enjoy doing my part to bring any project to life.
Being organized and simplifying complex
processes is something I take great pride.
Working with a visionary cinematographer, at
our Film Production Company is my ultimate
goal.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Business Manager
• Administrative Services Manager
• General and Operations Manager
BRAND ARCHETYPE - As a Magician I identify
most with being an inventor, and a visionary. I
am extremely intuitive. I constantly challenge
the norms to create new be
tt
er
f
lowing
structures. (Putnam, 2013-2021)
Proprietor for Motion Picture Industry
Picture Relevant
to Your Industry
Goes Here

4. Studio Operators
TARGET AUDIENCE
Amy Reinhard
Outreach Plan:
• I will extensively review role requirements for someone
in the role I am looking to have.
• I can reach out via LinkedIn directly with my resume
and experience, my website will also be connected to
my LinkIn.
• I can reach out again a
ft
er 2 weeks, via LinkedIn as
Net
f
lix does o
ff
er a direct contact option.
PROFILE
PICTURE VP, Studio Operations and
Consumer Products at Net
f
lix
Carolyn Blackwood
Outreach Plan:
• Create and IMDB account for myself/ my brand.
• Since Carolyn does not have LinkedIn and there is no
direct way to reach her through the Warner Bros, I will
be reaching out through IMDB.
• I would follow up again via IMDB, a
ft
er 6 weeks. I
choose this time frame because I am unsure as to how
o
ft
en people would check this platform.
PROFILE
PICTURE Chief Operating O
ff
icer at
Warner Bros. Pictures
Anthony Valley
Outreach Plan:
• I will extensively review role requirements for someone in the role
I am looking to have.
• I can reach out via LinkedIn directly with my resume and
experience, my website will also be connected to my LinkIn.
• I can reach out again a
ft
er 2 weeks, via LinkedIn.
Pro
fi
le Picture
not Provided Director of Studio Operations
at Marvel Entertainment

5. GOALS
Short Term: Immediately A
ft
er Graduation, May 2023
• Ensure employment start date by 3 months a
ft
er graduation.
‣ Maintaining at least a 3.5 GPA through graduation and
growing my online following by 5 people a month.
Mid Term: 2028
• At least a manager of Studio Operations for a major company.
‣ Having around 500,000 followers on social media.
‣ Have a minimum of 1 production per year available on
a streaming platform, or in theaters.
Long Term: 2035
• Gaining a Director of Studio Operations Position.
‣ Having a following of 1,000,000 or more.
‣ Having the ability to maintain over 15 active
productions in house and through collaborations per
year.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Studio Binder
SOFT
HARD
Novice / Adept / Expert
Quickbooks Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Service Orientation Novice / Adept / Expert
Apple macOS/ Microso
ft
Windows
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Management of Material Resources Novice / Adept / Expert
Management of Personnel Resources Novice / Adept / Expert
Web page creation and editing so
ft
ware

7. I help creatives to maintain structure on
productions by taking on the behind the
scenes scheduling, paperwork, and placing
talent in the position where success is the
only option .
PROMISE

8. CREDENTIALS
Work Experience:
• Administrator at Bakir Vision Films
• Customer Service Positions 10 + years
Education:
• Learning Adobe Fonts,
• Adobe Color Essential Training
• Building a Portfolio with Adobe Portfolio
• Entertainment Business, B.S., Full Sail University 2023
Awards:
• Course Directors Award ENC 1101
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Ashley Simmons
Industry Experience:
• Nothing listed
Education:
• Full Sail University Entertainment Business Program
Leadership Experience:
• Nothing Listed
Skills and Pro
fi
ciencies:
• Nothing Listed
Allyson Piwko
Overall Online Presence:
• Has a LinkedIn under aka “Ashley Arnae”
Nothing published to it.
• Grade: Poor 00 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Administrator at Bakir Vision Films
Education:
• Full Sail University Entertainment Business Program
Leadership Experience:
• None
Skills and Pro
fi
ciencies:
• Microso
ft
Windows/ Apple MacOS
• Quickbooks
• Studio Binder
Overall Online Presence:
• 19 connections, banner image not customized, headshot
somewhat professional, pro
fi
le strength = intermediate,
no published articles, active on Facebook, Twi
tt
er, ACX.
URL not customized.
• Grade: Average, 50 out of 100

10. COMPETITION
Brandy Zeigler
Noteworthy Experience:
• Over 8 years of Production Manager Experience
Allyson Piwko
HEADSHOT HEADSHOT
Industry Experience:
• Production Manager: Freelance Film
Production
Education:
• BA, Liberal Studies 2003 - 2007
California State University-Dominguez Hills
Skills and Pro
fi
ciencies:
• Customer Service - 12 endorsements
• Recruiting - 11 endorsements
• Leadership - 11 endorsements
Overall Online Presence:
• 500 + connections, banner image not customized,
headshot semi professional, how detailed is the pro
fi
le
is current and up to date has 678 followers, published
articles, active on other social media? yes, LinkedIn URL
not customized
• Grade: Great, 85 out of 100
Industry Experience:
• Administrator at Bakir Vision Films
Education:
• Full Sail University Entertainment Business Program
Leadership Experience:
• None
Skills and Pro
fi
ciencies:
• Microso
ft
Windows/ Apple MacOS
• Quickbooks
• Studio Binder
Overall Online Presence:
• 19 connections, banner image not customized, headshot
somewhat professional, pro
fi
le strength = intermediate,
no published articles, active on Facebook, Twi
tt
er, ACX.
URL not customized.
• Grade: Average, 50 out of 100

11. BRAND POSITION
For creatives who want to see their vision come to
life, I provide production management from start
to
fi
nish because seeing your dream com true is
my measure of success .
“AMPM”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SXSW Film Festival 2022
‣ March 11 - 19, 2022 | Austin, TX
• Austin Spotlight Film Festival
‣ September 18th and 19th 2022 | Austin, TX
• San Antonio Film Festival
‣ August 2 - 7, 2022 | San Antonio, TX
Digital Marketing
• Primary Content: My content will mainly focus on turning the
mundane into the special. Things that need to be done, in new
inventive ways to simplify or make enjoyable.
• Primary Tools: I think YouTube videos weekly, Slideshare when I
create a presentation that is especially helpful, maybe once a month.
And Twi
tt
er for trending topics in the
fi
lm industry.
• Website: I will keep it updated, current and linked. This way once I
gain my following I can maintain it, while providing a place for people
to be introduced to my brand but also to return to it.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be looking for Girl Boss who is where I want to be,
and that wants other women to succeed in their
fi
eld
too. I am looking for someone with true knowledge and
Formal Education
• Entertainment Business B.S. Degree
Full Sail University
Technical Skills
• Spreadsheets/ Excel - LinkedIn Learning, by May 2023
• Google Suite - LinkedIn Learning, by May 2023
• Smartsheets - LinkedIn Learning, by May 2023
So
ft
Skills
• Communication - I will continuously work on this.
Industry Knowledge will continue to develop how I
communicate.
• Monitoring - I feel this would be best developed with a
mentor, by May 2023
• Associate Training- Mentors who can endorse me later,
by May 2023

14. Allyson Piwko
“
Picture of You
Goes Here
Don’t want things like paperwork interrupting
your creative
f
low?
Well, what I do is take on all the maintenance of your
production. Your mind remains free to focus on creating your dream while I,
gather the people to execute that dream.Your love for creating will
compliment my love for organizing perfectly.

15. REFERENCES
Arnae, A. (2021). Ashley Arnae LinkedIn Page. LinkedIn. h
tt
ps://
www.linkedin.com/in/ashley-arna%C3%A9-5b27b61b8/detail/recent-activity/
shares/
Behind the scenes of Fight Club. [Photogragh]. (1999). h
tt
ps://
www.studiobinder.com/blog/the-complete-pre-production-process/
Bruce, S. (2019, June 17). Guide to the magician brand archetype. Lucidpress.
h
tt
ps://www.lucidpress.com/blog/guide-to-magician-brand-archetype
Film Reel, clapper, camera, chair. [Photograph]. (2021). h
tt
ps://
www.wallpaper
f
lare.com/
fi
lm-movie-
fi
lmmaker-movie-director-
fi
lm-industry-
arts-culture-and-entertainment-wallpaper-tjfsq
IMDB. (1990 - 2021). Carolyn Blackwood Pro
fi
le. IMDB. h
tt
ps://www.imdb.com/
name/nm1147891/
LinkedIn. (2021). LinkedIn Learning Course List. h
tt
ps://www.linkedin.com/
learning-login/continue?
account=50813145&forceAccount=false&authModeName=Full+Sail-
+Auth0&authUUID=n
f
bytNlmSwer%2BAIz5wlhaw%3D%3D&redirect=h
tt
ps%3
A%2F%2Fwww.linkedin.com%2Flearning%2F%3Ftrk%3Dnav_neptune_learnin
g
Mediakix. (2021). What are mid-tier in
f
luencers. Mediakix. h
tt
ps://
mediakix.com/blog/what-are-mid-tier-in
f
luencers/. (2021). About us. Net
f
lix.
h
tt
ps://about.net
f
lix.com/en/about-us
Net
f
lix. (2021). Coordinator, screening operations. Net
f
lix. h
tt
ps://
jobs.net
f
lix.com/jobs/140990220
Onet. (2021, November 16). Summary report for general and operations
managers. Onet. h
tt
ps://www.onetonline.org/link/summary/11-1021.00
Onet. (2021, November 16). Quick search for business manager. Onet. h
tt
ps://
www.onetonline.org/
fi
nd/quick?s=Business+Manager
Piwko, A. (2021). Allyson Piwko LinkedIn Page. LinkedIn. h
tt
ps://
www.linkedin.com/in/allyson-piwko-677243a2/
Putnam, K. (2013 - 2021). The magician:aka inventor, transformer, visionary.
Kaye Putnam. h
tt
ps://www.kayeputnam.com/brand-archetype-magician/
Studio Binder. (2021). Free pre-production checklist. Studio Binder. h
tt
ps://
www.studiobinder.com/blog/ultimate-pre-production-checklist/
Texas Film Commission. (2021). SAFILM - San Antonio
fi
lm festival. Texas Film
Commission. h
tt
ps://gov.texas.gov/
fi
lm/event/sa
fi
lm-san-antonio-
fi
lm-
festival-2022

16. REFERENCES 2
The Hartford. (2021). The 12 brand archetypes. The Hartford.
h
tt
ps://www.thehartford.com/business-insurance/strategy/
brand-archetypes/choosing-brand-archetype
Walsh, S. (2021, September 22). IATSE: Everything you need to
know about the union planning a historic Hollywood walkout.
Vanity Fair. h
tt
ps://www.vanityfair.com/hollywood/2021/09/
iatse-everything-you-need-to-know-about-the-union-
planning-a-historic-hollywood-walkout
Warner Bros. (2021). Divisional Executives. WarnerBros.com.
h
tt
ps://www.warnerbros.com/company/leadership/divisional-
executives#carolyn-blackwood
WarnerMedia. (2021). Production administrator. Warner Bros.
Media. h
tt
ps://warnermediacareers.com/global/en/job/
R000048660/Production-Administrator
Zeigler, B. (2021). Brandy Zeigler LinkedIn Page. LinkedIn.
h
tt
ps://www.linkedin.com/in/brandy-zeigler-12188b11/?
miniPro
fi
leUrn=urn%3Ali%3Afs_miniPro
fi
le%3AACoAAAJxguk
BpJQESzUQFksIbVotR9ijmcVQhTU