Engaging for success: the role of
internal communication
Rachel Miller
Internal communication and
social media strategist.
@AllthingsIC
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Engaging for success: the role of
internal communication
With a little help from
Batman, Austin Powers,
hats and confetti
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What is employee engagement?
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What is employee engagement?
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Via @MetroUK
What is employee engagement?
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Pic via http://bobbiblogger.wordpress.com
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Engagement is:
“A workplace approach designed to ensure that
employees are committed to their organisation‟s
goals and values, motivated to contribute to
organisational success, and are able at the same
time to enhance their own sense of well-being”
Engage for Success
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Engagement is:
“Creating the conditions in which employees
offer more of their capability and potential”
Engage for Success
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www.engageforsuccess.org
@engage4success and #e4s
www.blogtalkradio.com/engage-for-success
www.allthingsic.com/blog/rachels-resources/
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Aon Hewitt 2013 Trends in Global
Employee Engagement
•
•
•
Worldwide, 4 out of 10 employees
are not engaged
Striving to maintain a higher level
of employee engagement not only
contributes toward short-term
survival during economic
volatility, but also is a key factor
for longer-term business
performance and better
positioning when market
conditions become favourable.
Companies that get engagement
right can enjoy a surplus of
competitive advantage in talent
strategy and business results that
is hard for others to replicate
www.allthingsic.com/blog/rachels-resources/
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Creating the conditions…
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www.allthingsic.com/blog/rachels-resources
Aon Hewitt 2013 Trends in Global Employee Engagement
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Aon Hewitt defines engagement through three attributes that include the
extent to which employees:
• Say - speak positively about the organisation to co-workers, potential
employees and customers
• Stay - have an intense sense of belonging and desire to be part of the
organisation
• Strive - are motivated and exert effort toward success in their job and
for the company
Aon Hewitt 2013 Trends in Global Employee Engagement
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• Work engagement
• Organisational engagement
15 November - see @CIPRInside
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What is the role of internal communication?
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What is the role of internal communication?
@AllthingsIC
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What is the role of internal communication?
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“The rapid pace of change in most organisations
means it is time for internal communicators to
shift up a gear.
No longer are they the organisation‟s corporate
postmen and women - the role is much more
important than that”
Ann Pilkington in Exploring Internal Communication (Pearson, 2012)
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“New roles of internal communication are
developing and it is crucial to get this delivery right.
Where practitioners embrace new ways of working,
there is the opportunity to put internal
communication centre stage in the organisation
and lead on engaging the workforce”
Ann Pilkington in Exploring Internal Communication (Pearson, 2012)
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Time to put thinking caps on
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Four enablers for employee
engagement success
Engage for Success
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Visible, empowering leadership providing
a strong strategic narrative about the
organisation, where it’s come from and
where it’s going
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Also known as… your organisational backbone
“Where do I fit in?”
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Engaging managers who focus their
people and give them scope, treat their
people as individuals and coach and
stretch them
Engage for Success
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The faceless organisation?
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I am not a human
resource,
I am a human being
Engage for Success
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Treat people as individuals
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Employee voice throughout the
organisation, reinforcing and challenging
views, between functions and externally.
Employees seen as central to the solution
Engage for Success
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Give your
employees a voice,
and listen to what
they say
Engage for Success
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Employees own the process…
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Organisational integrity – values on
the wall are reflected in day to day
behaviours. There is no „say - do‟
gap.
Engage for Success
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@AllthingsIC
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Visible, empowering leadership providing a
strong strategic narrative about the
organisation, where it‟s come from and
where it‟s going
Engaging managers who focus their
people and give them scope, treat their
people as individuals and coach and
stretch them
Employee voice throughout the
organisation, reinforcing and challenging
views, between functions and externally.
Employees seen as central to the solution
Organisational integrity – values on the
wall are reflected in day to day behaviours.
There is no „say – do‟ gap.
Engage for Success
@AllthingsIC
#CIPRswc

What is the role of internal communication?
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Will it stick?
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Make sure whatever
you do is authentic employees know
the difference
Engage for Success
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Engaging managers
Employee
voice
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Engagement isn‟t
something extra, it‟s
what you do and
the way you do it
Engage for Success
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The evidence
• Sainsbury‟s found that
colleague engagement
contributed up to 15 per
cent of a store‟s year-onyear growth
• Dorothy Perkins stores with
high levels of engagement
produced 12% higher
growth in sales - equivalent
of £445,000 extra revenue
http://headlines.uk.com/portfolio/employee-engagement/
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Via @santa__claus

Questions?
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Keep in touch
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rachel@allthingsic.com
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