O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
How to Write a Great Customer
Success Story That Champions Both
Your Customers and Your Partners
By Jessica Sanchez
Direct...
How to Write a Great Customer Success Story That Champions
Both Your Customers and Your Partners
• Your customers are your...
How to Write a Great Customer Success Story That Champions
Both Your Customers and Your Partners
Here are 3 tips on how to...
#1 Focus on Authenticity
• In a world saturated with advertising,
potential clients can easily determine if
something has ...
#2 Build Up Your Partners
• It is just as important to highlight the service
your partners provide as it is to demonstrate...
#3 Don’t Go Overboard
• Providing as much supporting data as possible
can overwhelm your audience.
• Instead, choose the t...
Request a Demo
Próximos SlideShares
Carregando em…5
×

Allbound how to write a great customer success story that champions both your customers and your partners

521 visualizações

Publicada em

Your customers are your greatest marketing resource. If you can demonstrate that your customers' successes are due in part to your services and that others can be as successful with your help, you can easily build a strong new customer base. A great way to reach out to potential new clients is through customer stories.

Read on for three tips on how to write a great customer success story that champions both your customers and your partners.

Publicada em: Negócios
  • Seja o primeiro a comentar

Allbound how to write a great customer success story that champions both your customers and your partners

  1. 1. How to Write a Great Customer Success Story That Champions Both Your Customers and Your Partners By Jessica Sanchez Director of Content Services @AllboundJessica https://www.linkedin.com/in/jessicasanchez2
  2. 2. How to Write a Great Customer Success Story That Champions Both Your Customers and Your Partners • Your customers are your greatest marketing resource and a great way to reach out to potential new clients is through customer stories. • If done correctly, customer stories can build your credibility, illustrate how your services can be used to the greatest effect, and engage your current customers as you publicly recognize their successes.
  3. 3. How to Write a Great Customer Success Story That Champions Both Your Customers and Your Partners Here are 3 tips on how to write excellent customer testimonials.
  4. 4. #1 Focus on Authenticity • In a world saturated with advertising, potential clients can easily determine if something has been manufactured for a marketing purpose. • Let your customers tell their stories in their own words. • Ask the right questions and the customer will be able to provide the answers you need for a compelling story in their own words.
  5. 5. #2 Build Up Your Partners • It is just as important to highlight the service your partners provide as it is to demonstrate the quality of your product. • Spend equal time discussing the expertise of your partners and your product features. • Consider including links within the story that go to your partner’s web pages. • Consider structuring the client story section of your site so that it can be sorted by geographic region.
  6. 6. #3 Don’t Go Overboard • Providing as much supporting data as possible can overwhelm your audience. • Instead, choose the two or three most important statistics to ensure that those bits of data stick with the reader.
  7. 7. Request a Demo

×