Our quick and simple guide to using apostrophes correctly in writing and thus avoiding looking like a palooka.

2. AN EASY WAY TO MAKE
YOUR WRITING LOOK
MORE PROFESSIONAL
IS TO…

3. KILL ALL THE
ROGUE
APOSTROPHES !!

4. It’s pretty simple
Apostrophes either indicate
• POSSESSION
Or that there are
• MISSING LETTERS in a word
But NEVER

5. An exception is when something
belongs to it:
It’s Its
Possession

Fred’s boat or Anne’s web page 
If there is already an S on the end of the word then:
Fred Jones’ Boat 

6. Missing letters
It’s – short for – it is 
Rock ‘n’ Roll – short for –
Rock and Roll 
Rockin’ – short for – Rocking 
Won’t – short for – will not 

7. Never for a plural
More that one pizza: pizzas 
More that one DVD: DVDs 
You get the picture...

8. http://www.allanjackson.net
https://www.facebook.com/AllanJacksonCommunications/
We are a Brisbane-based copywriting agency with extensive
experience in journalism and PR. We specialise in interviewing,
researching and creating copy for:
• Websites
• Social media posts
• Press releases
• Staff profiles
• Case studies
We service PR agencies, web developers and businesses
lacking the skills or time to create the copy they need.
Allan Jackson Communications