The MehrWert Service Company Ltd (MWSG) is a central service provider for the savings bank group of financiers which takes care of the concept from distribution support and customer connection programs for more than 100 savings banks and state banks in different concepts. There is a special experience program for the target group of young adults with events in sports, culture, entertainment and individual travel offers. They also offer advantages with many cooperation partners, trainings and workshops in different subjects with the in-house brand S- POOL. The MWSG provides an online portal, which was recently relaunched based on OpenCms 7.5.2. The session shows the specifics in the front- and backend of the portal, including the integration of services from external websites.

1. More ideas. More solutions. More
values.
MehrWert Servicegesellschaft mbH –
Expert and full service provider for customer loyalty programs and sales support
for German Savings Banks
Creating an event portal for young adults

2. Creating an event portal for young adults
Let me introduce myself
Stefan Schmidt
online manager
for all new media applications
MehrWert Servicegesellschaft mbH
Functional project manager
in the S-POOL website relaunch
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3. Creating an event portal for young adults
facts & figures
MehrWert Servicegesellschaft
Joint Venture: Deutscher Sparkassenverlag (50%), Deutsche Assistance Service (50%)
employees & customers & high
partners
offices clients technology
More than 200
73 different access
employees 5 Mio. lines
customers
20 (account holder, 210.000 Scalable
languages card holder, ...) systems
in call centre cooperations flexible resource
More than 100 with national and planning
headquarters in
Düsseldorf. Offices clients international workflow based
also in Stuttgart, (savings banks, companies operating system
Berlin, Hamburg, insurance
telephone system
Hannover, companies, ...)
with skill based
München
routing
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4. Creating an event portal for young adults
products & solutions
target
accounts cards clubs
groups
Value added Value added Lifecycle and Programs
services services for „need based“ for employee
for accounts – credit cards – solutions – motivation
Available offline from classic to young people and sales
and online premium to 55+ support
platinum
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5. Creating an event portal for young adults
Who am I?
Kai Schliemann
web developer
comundus GmbH
TPM and frontend developer
in the S-POOL project
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6. Creating an event portal for young adults
About comundus
• comundus is an Open Source IT service provider in Waiblingen near
Stuttgart
• Enterprise portal solutions for the middle class and public institutions with
 Document Management
 Content Management
 Collaboration and Social Media
 Enterprise Search
 Application Integration
 Individual Development (Java/PHP)
 Mobile applications
• OpenCms projects since 2003 (version 4.7)
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7. Creating an event portal for young adults
What is S-POOL?
As a member of S-POOL young adults are entitled to benefit
regularly from the latest action program with special offers for
extraordinary events, individual travel, lifestyle issues, discounts
and benefits from a wide range of partners.
Target group
• Leisure and benefit program including dialogue marketing tools for
currently over 250,000 bank customers in the age group "young adults"
(18 - 30 years)
Frequency
• Three regionalized and
individualized S-POOL magazines with
all benefits and latest information on the offers by S-POOL
(January - May - September)
• Monthly e-mail newsletter
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8. Creating an event portal for young adults
Product model „S-POOL“
The website www.s-pool.info includes the
following topics:
• Event
• Travel
• Home play
• Local cooperation
• Finance
• Lifestyle
• Extra
• Permanent partner
benefit
• Service
An average of 16,000 visitors per month
Average of 120,000 clicks per month
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9. Creating an event portal for young adults
Time-line S-POOL
S-POOL – a brief history
Mid-90s – the program starts
1998 – the first website is online
2012 – The website was relaunched with OpenCms
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10. Creating an event portal for young adults
Reasons for the relaunch
• Individualization for each client (multi-client capability)
• More functionality, more flexibility (i.e. Login)
• New design for enhanced ease of use
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11. Creating an event portal for young adults
Functional requirements
• Individualization for clients is flexible
 Header (with Logo + Banner) and Footer
 Labels and texts by properties-file
• Import of existing content from old CMS
• Easy administration and updating of content by editors
• Simple and quick administration of new clients
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12. Creating an event portal for young adults
Why OpenCms?
• Open source license
• Use of OAMP Modules and Extensions possible
• Adaptable to a large scale site
• Manage multiple sites with different CSS and Layout
• Java-based
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13. Creating an event portal for young adults
Basic conditions of the project
Narrow time frame for relaunch:
Only 4 months including specification, setup, development and
testing
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14. Creating an event portal for young adults
Determine the registration procedure in config-file
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15. Creating an event portal for young adults
Defining different layouts down to sub-folders possible via
template properties (header, footer)
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16. Creating an event portal for young adults
List boxes are edited in detail templates (backend)
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17. Creating an event portal for young adults
List boxes are edited in detail templates (frontend)
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18. Creating an event portal for young adults
Overview
• Technical user – using an external DBMS for user management
• Advanced link management
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19. Creating an event portal for young adults
technical user – using an external DBMS for user management
Preconditions
• Existing database with data of all clients (banks) and customers (end
users)
• User data are used and edited outside of OpenCms
 External database for user management has to be used
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20. Creating an event portal for young adults
technical user – using an external DBMS for user management
The page structure in the S-POOL project
client (bank)
packet (account
type)
customer (end user)
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21. Creating an event portal for young adults
technical user – using an external DBMS for user management
Webservice
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22. Creating an event portal for young adults
Advanced link management
Page structure – general content and configuration
configuration files
general content
(content repository)
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23. Creating an event portal for young adults
Advanced link management
Page structure – clients
clients
(savings banks)
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24. Creating an event portal for young adults
Advanced link management
Page structure – client specific content
client (bank)
packet (account type)
client/packet
specific content
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25. Creating an event portal for young adults
Advanced link management
Intention
• Fast content delivery for a lot of clients
• Storing content in a general folder
 About 400 files
• Using content in all relevant client
folders (as siblings)
• Reuse content
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26. Creating an event portal for young adults
Advanced link management
What we want
• Showing client related content
• No change of content should be necessary
• Link/image paths in content must be adjusted automatically
Pre-condition
• Similar folder structure for all clients
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27. Creating an event portal for young adults
Advanced link management
Example: creating general content and roll-out to several clients
1. Create XML content file in „/content-repo/“ (e.g. „heimspiele“)
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28. Creating an event portal for young adults
Advanced link management
Example: creating general content and roll-out to several clients
2. Add content
Link check works as usual!
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29. Creating an event portal for young adults
Advanced link management
Example: creating general content and rollout to several clients
3. Create a sibling
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30. Creating an event portal for young adults
Advanced link management
Example: creating general content and rollout to several clients
4. publish
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31. Creating an event portal for young adults
Advanced link management
How it looks like individual
link
individual
image
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32. Creating an event portal for young adults
Thank you for attending
For Questions & Answers,
Feedback:
Stefan Schmidt Kai Schliemann
Online Manager Senior IT-Consultant
stefan.schmidt@mwsg.de k.schliemann@comundus.com
+49 211/5065-4141 +49 7151/94421-10
MehrWert Servicegesellschaft mbH comundus GmbH
Hansaallee 199 Schüttelgrabenring 3
40549 Düsseldorf D-71332 Waiblingen
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