How 2 months of Social Media engagement transformed Ampa Skywalk Mall's Facebook page!

1. Country: India | Sector: Mall Marketing
Ampa Skywalk Mall
Case Study
How 2 months of Social Media engagement transformed
Ampa Skywalk Mall’s Facebook page!
Ampa Skywalk Mall is one of the largest Shopping Malls in Chennai, India.
www.alivenow.in facebook.com/alivenowinc
blog.alivenow.in twitter.com/alivenowinc December 2011
Bangalore, India
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2. 6
Country: India | Sector: Mall Marketing
In a period of days
Fans by more than 1,100% from approximately
Increased
720 likes to over 8,900 likes
engagement
regular content
amazing apps & more!
posts
views
post feedback & manifold
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3. Country: India | Sector: Educational Services
Mall Marketing
About facebook.com/AmpaSkywalkMall
Spread over an area of about 3 lakh sq. ft, Ampa Skywalk is Chennai's most
popular destination mall where shopping & leisure is at its best!
Previously largely banked on traditional marketing.
They decided to use social platforms in Aug-Sept 2011.
Objectives
Drive footfalls and to drive sale for in mall brands.
To extend the mall engagement online.
Strengthening relationship with frequent mall visitors.
Attract new customers
To build up a community of Skywalk lovers.
Use social media and Facebook’s features to communicate about stores,
movie schedules, etc.
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4. Educational Services
Country: India | Sector: Mall Marketing
Activities Done
Welcome tab:
- By Default Fans would land on the Welcome Tab, for a overview of what Ampa Skywalk mall
is all about. The Landing page changes based on any new communication
Store Locator:
- We created “Store Locator” tab to help fans locate stores on Facebook. It saves them from
the pain of going from floor to floor to locate a particular store.
PVR Schedule:
- A “PVR Schedule” tab will help them to check out all the recent flicks at Ampa PVR.
Contest Tab:
-“Contest Tab” was developed to have a higher engagement with the user base.
Other:
- Regular Press releases were also shared on the Facebook page.
- Poll and questions to know customers preferences, their likes etc.
- Frequent updates were made to generate healthy response to our content.
- Queries were resolved.
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5. Country: India | Sector: Educational Services
Mall Marketing
Welcome
The welcome tab is the first thing any fan would
see when they visit the page.
The welcome tab is a static page with a simple like
us text that clearly talks about the mall and a line
which speaks about the brand.
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6. Mall Marketing
Country: India | Sector: Educational Services
Store Locator
This idea was purely out of insight. A mall is a very
big place and looking out for a particular store in a
4 storied mall is mighty task
To tackle this issue, we came up with this simple
tab to let the fans know about a particular store’s
location
Selecting the floor from the drop-down menu will
display all the stores in that particular floor.
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7. Country: India | Sector: Mall Marketing
PVR Schedule
This tab lets user check out movies lined up every
week at Ampa’s PVR.
They don’t have to flick through pages of a paper
or Google to find out about movie updates.
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8. Country: India | Sector: Mall Marketing
Diwali Contest Tab
This contest was created having in mind the need
for a special engagement program with the fans,
and incentivizing them for their contribution to
the page.
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9. Country: India | Sector: Mall Marketing
Fans show their love on Ampa
Skywalk Mall’s Facebook page
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10. Country: India | Sector: Mall Marketing
Regular updates by Ampa Skywalk
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11. Country: India | Sector: Mall Marketing
Targeted Advertising on Facebook
We executed targeted Facebook ads for Ampa Skywalk.
The Ad campaign were targeted to registered Facebook
users in Chennai between the age of 17 and 35, hence
reaching the right audience
The ad campaign was hugely successful as we over
shot our targets and added over 8,000 likes in about 2
months.
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12. Country: India | Sector: Mall Marketing
No. of Fans/Likes on Facebook
1st Dec
1st Nov
1st Oct
4,128 8,966
721
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13. Country: India | Sector: Mall Marketing
No. of new likes added in the months
of October & November
new
new
3,501 4,978
October 1st - November 1st November 1st - December 1st
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14. Country: India | Sector: Mall Marketing
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