Google
Analytics 4
(GA4)
Google Analytics 4 is a new web
analytics platform that uses
event-based measurement to
track customer behavior. It offers
improved data privacy, machine
learning technology, and
advanced insights for better
digital marketing strategies.

BENEFITS OF GOOGLE
ANALYTICS 4(GA4)
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ENHANCED PRIVACY CONTROLS
IMPROVED DATA ACCURACY
DEEPER INSIGHTS INTO USER BEHAVIOUR
BETTER INTEGRATION WITH GOOGLE ADS
Private Empowerment
Accurate Analytics
Ads Integration
Behavioral Understanding

TOP FEATURES OF GOOGLE
ANALYTICS 4 (GA4)
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Event tracking
Track interactions beyond pageviews
Machine learning insights
Get automated insights from machine
learning
Customer-centric data
Organize data around the customer
journey
Cross-device tracking
Track users across multiple devices and
platforms
Integration with Google products
Seamlessly integrate with Google Ads, Tag
Manager, and Data Studio

UNIVERSAL ANALYTICS GOOGLE ANALYTICS 4
Uses a session-based tracking approach Uses an event-based tracking approach
Collects data primarily based on sessions
and pageviews
Tracks specific user interactions and events
on a website or app
Allows for custom dimensions and metrics
for data tracking
Allows for custom tracking of events and
user interactions
Provides goal and funnel tracking for
specific actions on a website
Provides more accurate cross-device
tracking capabilities
May struggle with cross-device tracking
accuracy
Incorporates advanced machine learning
for predictive modeling and insights
Has limited machine learning capabilities
Integrates more seamlessly with Google
Ads, allowing for better tracking and
optimization of ad campaigns
Integrates with Google Ads, but with limited
optimization features
Integrates more seamlessly with Google
Ads, allowing for better tracking and
optimization of ad campaigns
HOW IS GA4 DIFFERENT FROM
UNIVERSAL ANALYTICS?

Upgrade to GA4 for Better
Analytics
Switch from Universal Analytics to Google Analytics 4 for
better data accuracy, cross-device tracking, enhanced
ecommerce, machine learning, and privacy-friendly tracking.
Better integration with Google Ads. Future-proof your
analytics.
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