Gamification can be an amazing tool for startups. Every startup can benefit from the power of gaming for it's users and even for the employees to become more productive. This presentation is used for preparing the teams in FANAP accelerator.

1. Alireza Ranjbar Shourabi
@ARSHourabi
Alireza.R.Shourabi@gmail.com

2. “We don’t stop playing
because we grow old; we grow
old because we stop playing.”
George Bernard Shaw

3. @ARSHourabi
 @ALMgames
 Owner / Co-founder
 Art of Light and Motion Animation/Game studio (12 years)
 @SpatialWits
 Co-founder
 Gamification Designer (Neuroscience startup)
 @Faranesh (@KSNA)
 Gamification Designer (e-Learning platform startup)
 @FANAP
 Gamification Consultant (e-Commerce)
 @IGA : Iran Gamification Association

4. “It’s not about ‘gamifying.’ It’s about driving revenue,
saving costs, making people more efficient.”
Bob Marsh, CEO, LevelEleven

5. Why Gamification?
 User Engagement
 Product Differentiation
 Customer Loyalty
 Build Virality
 Increase in Revenue
 Better Productivity

7. The use of
game elements
and
game design techniques
in
non-game contexts.

8. Game elements

9. Game elements
 Score Points
 Badges
 Achievements
 Quests
 Leader boards
 Currency
 Level
 Experience

11. The use of
game thinking
and
game mechanics
in non-game contexts
to engage users in solving problems.

13. Gamification is …
 Learning from games and their abilities to connect with
people.
 Using game elements while knowing that a game is a lot
more.
 Thinking like a game designer.
 Having objectives other than winning in the game
 Appreciating FUN!
 Much HARDER than it appears!

14. Gamification is NOT …
 Making a 3D virtual world
 Making everything a game
 Game theory
 Just PBLs
 Simulations or serious games
 Windows solitaire

16. Usability Categories
 External
 Marketing
 Sales
 Customer engagement

17. External Example

18. Usability Categories
 Internal
 HR
 Productivity enhancement
 Crowd sourcing

19. Internal Example

20. Usability Categories
 Behavior change
 Health and wellness
 Sustainability
 Personal finance
 Social good applications

22. Games & Gamification
 Real World  Games
 Creating unnecessary obstacles
 Video games when used best provide experiences to
people.
 Games  Real World
 Helping with situations at hand
 Gamification when used best provides motivation to
participate in a behavior.

24. How to … just an introduction !
 Thinking like a game designer
 You’re Not a game designer
 You’re Not a gamer
 Get the player playing and Keep them playing
 Your participants are your players
 Engage your players

26. “In every job that must be done, there is an
element of fun. You find the fun and snap! The
job’s a game.”
Mary Poppins

27. Gamification Design
 Designing?
 Hire a designer
 But know design thinking
 Purposive
 Human centered
 Balance of analytics and creativeness
 Iterations and iterations

28. That Funnel

29. Remember the definitions!
 1 - Acquisition : Users come to your site or app from
various channels
 2 - Activation : Users enjoy their first visit
 3 - Retention : Users come back
 4 - Referral : Users like the product enough to refer
friends
 5 - Revenue : Users do something that leads you to
make money

30. Let’s talk simple
 Create a brand-relevant quiz.
 Conduct a scavenger hunt where users submit photos
of certain objects.
 Hold a “funniest”•(or most moving, or ugliest, or
whatever) photo contest.

31. 1 - Identify the target
 What we are trying to solve
 Fix our goal
 Spot the area for gamification

32. 2 – Select then Act
 Employee
 Consumers or Users
 In Both situations know :
 People love measurement
 Use the competitive drive
 Build communities
 Work it social

33. Player Type : Achiever

34. Player Type : Explorer

35. Player Type : Killer

36. Player Type : Socializers

37. 3 - Rewards
 Small and Quick
 Stay longer in the user’s mind
 Big and rare
 Promote our rewards and Prizes
 How much / Price
 Lifetime value of our user

38. 4 - Concerns
 Bad Product
 Fraud (Gaming the Game itself)
 New Players vs Old
 New Content, New Ways of Measuring
 Budget for Costs

39. And the Future

40. Alireza Ranjbar Shourabi
@ARSHourabi
Alireza.R.Shourabi@gmail.com